How International Study Can Benefit Your Professional Life

Photo by Kylie Nishite

By: Kylie Nishite

You’ve just missed your connecting flight to your destination. You’re stuck, panicked and in a country you don’t know. Your first instinct is to call your family in hopes that they can solve your problems but soon you’ll have to ask yourself one thing: 

What are your parents going to do for you 5,000 miles from home? 

The simple answer: Not much.

So what do you do now? 

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How To Create a Successful Resume

Tips and tricks for your resume that will land you that dream job

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By: Anthony Mendoza

Are you stressed about job interviews? Don’t have an idea of what to include in your resume?  Don’t worry and don’t stress out because I’ll be going over some of the most helpful tips I’ve acquired from professors and other PR practitioners to build a successful resume. Having a resume that makes you stand out but also showcases your professional experience will be the determining factor in getting that dream job. Most hiring managers spend less than 60 seconds looking at each resume, so what qualities and experiences make you unique?

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How to Succeed In Your Job Interview

How to hook the interviewer even if your resume isn’t as strong as other candidates.

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By: Mikaela Bautista

So you have an interview tomorrow and you’re kind of freaking out right now aren’t you? It’s okay, every professional, student, you name it, has had that dreadful feeling of nervousness taking over the night before a big interview is supposed to happen. You start ripping apart your closet because you can’t find that one perfect shirt, or you can’t sleep because your mind is going a mile a minute thinking about all the things that could go wrong. Well I’m going to have to stop you right there. You can succeed in your interview if you follow these tips.

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Tips On Social Media Analytics

How important it is to track social media analytics to develop, grow and extend your brands reach.

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By: Kelsi Taylor

Public relations revolves around social media. This is why it is vital to have a strategy so that you can build that picture perfect page. Create attractive posts, gain followers and receive the highest number of likes, shares, reposts, and retweets. The secret to increase any of those numbers starts with analytics.

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How To Get The Right One To Notice You

Keep your subject line short and sweet to catch and keep any reporter’s interest

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By: Sydney Oliva

Pitches can be a tricky thing to tackle. It can cloud the brain to try and figure out the right words to capture someone’s attention, but don’t overthink it. The key to success is simple: keep it short and sweet. Reporters are constantly bombarded with emails. If the subject line happens to catch their attention, the last thing they want to do is read a pitch that’s too wordy. You want to make them want more. Keep your pitch a few sentences long. Give them enough to be interested, then they’ll come to you looking for more. Here’s how to write and attention grabbing pitch.

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How Inbound Marketing Is The Future

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By: Noah Andrews

Outbound marketing or interruption marketing has long been the method of choice for companies who look to promote their products. And in theory, it makes sense. Promoting one’s product through continuous advertising, promotion and public relations initiatives seem like a sure-fire way to cut through the noise of the modern-day lifestyle. But in reality, more often than not you are simply adding to it. The answer to combating all the noise created by modern-day marketing, is simply to change the “out” in your outbound marketing strategy, to “in.” Inbound marketing is a technique that draws customers to products and services via content marketing, social media marketing, search engine optimization and branding.

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