How Playing a Sport in College Provided Me with Skills for a PR Career

Chico State rowing team rowing at sunset

Photo by Jillian Peart

By: Emma McDermott

I moved to Chico, CA to attend college as a first-year. I was ready to start fresh and fully embrace this new chapter of my life. As an undeclared student with lots of time on my hands, I decided I was going to make the most of my four years at this university. 

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How Management Helped Me Grow in PR

office person working at desk

Photo by Pexels.com

By: Lauren Davis

Many would not think that outside management experience could help public relations in any real way but, that is not the case. After being a shift manager at a local pizza place for the last six years, I’ve learned so much that I can apply to my daily agency life. As a manager you’re not only managing your team and maintaining a well-run shift but you’re also having to take care of your clientele. In my case, customers in the food industry can be very difficult. People have different food preferences and allergies that need to be taken care of. But when a customer has an issue with something and is angry about it, I step in to take care of the situation. With this ‘crisis management’, I am taking control of the situation and making the customer happy while making sure the business is not tarnished. 

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A Creative’s Role in Public Relations

computer, planner and pencil on desk

By: Casey Bell

Being a “creative,” a person who has solely studied visual communication, I was anxious about working for a public relations agency with no previous public relations experience under my belt. However, since being introduced to the public relations environment, I have gradually realized how much creativity is involved in both visual communication and public relations. I have also discovered the potential that these two areas of study have in working together to become successful in the public relations world.

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6 Ways to Conquer a Creative Block

illustration representing creative block in an individual

By: Lauren Meichtry

Coming up with new ideas can be harder than it looks! As an artist and graphic designer I understand how real the struggle can be. But you don’t have to be an artist to be affected by creative block. Idea generation has become a necessity for staying relevant in careers including public relations. To get back on track, use these six helpful tips for the days when you sit in front of a blank sheet of paper or an empty screen: 

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Ethical Standards to Uphold in Your PR Agency

mountain top

Photo by Pixabay.com

By: Patrice Berry

A PR agency has a responsibility to improve their client’s public perception. That is what it is getting paid to do. Keeping that in mind, it is also important that the agency upholds a set of ethical principles. Not only for the sake of its own public perception, but to maintain a healthy, internal company culture.

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How to Incorporate Your Personal Style Into Your Office’s Business Professional Dress Code

Photo by David Iskander on Unsplash, A woman holding a handbag and book

Photo by David Iskander on Unsplash

By: Yaritza Ayon

Offices more often than not require their employees to dress business professional when they’re working. Here’s some ways to be creative and stylish with your professional wardrobe. It’s good to express ourselves through our clothing even when there’s restrictions, it shows one’s creativity and personality.

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