March 6, 2015

Confidence is key – How to be a confident leader

When it comes to the professional world, confidence is key. Successful people will tell you to have a confident handshake, a confident gaze and to dress like a confident business person. If you do all these things right, you will come off as a confident person. But if your confidence […]
March 6, 2015

Bottled Personality

Having a reusable water bottle seems like second nature here in Chico. Aside from the many benefits that come from reusable bottles, our water bottles show others who we are by how we choose to decorate them. Whether it’s a sticker repping your organizations or your favorite food spot in […]
March 4, 2015

A Taste of the Philippines

Filipino food is probably something you’ve never heard of, let alone tried. Luckily for me, growing up as a Filipino-American, I was able to enjoy many Filipino dishes. Filipino food has traces of Spanish and Chinese food, but ultimately has its own island feel that can only be attributed to […]
February 27, 2015

PR FAUX PAS! a Reminder & Laugh

First and foremost, honesty is considered the golden rule of public relations. As we further progress into the art of PR, we remind ourselves that we’re on the outside looking in. Be honest, who doesn’t love a good PR disaster? We’ve seen these disasters trending on Twitter, being solved by […]
February 25, 2015

Seven Ways to Improve Your Writing

We’ve all heard it — that one person in class who says, “I can’t wait until I’m done with school, so I’ll never have to write another paper again,” and then we don’t know if we should give them a hug or knock some sense into them, but either way […]
February 20, 2015

8 interviewing tips for writers

To craft the perfect press release, newsletter article or blog post, PR pros must know how to effectively interview insiders. The following eight tips will help you get the most out of your sources, from business executives to eccentric chefs. 1. Don’t limit your notes to a Q&A format. It […]