Where Will Textbooks Take Us Next?
How to Avoid Becoming a Boomerang Kid
Fall, the Best Season of All
By Mandie Niklowitz, Online Communications Director
It may be 95 degrees outside right now, but in a few weeks the weather will cool off, the leaves will start to change, and it will be my favorite season of all, fall!
#RememberBrettOlson
First Impressions
By Gregory Bloom, General Manager
Hello everyone and welcome back to a brand new semester. I hope the summer was either as action packed or uneventful as you desired.
Whatever the warm summer months might have brought you, a new school year is upon us as well as an opportunity to step up your game as a professional.
Whether you are a public relations student or a graduate taking your first step into the professional world, here are some important tips to keep in mind when meeting business clients for the first time.
-BUSINESS CASUAL, BUSINESS CASUAL, BUSINESS CASUAL!
Not to sound uptight, but first impressions mean everything in this business. Do your best to make the most positive first impression possible by dressing like a professional. For men, this means IRONED khakis, a button-up shirt, dress shoes, a good haircut and either be clean-shaven or have a well-trimmed beard. A sloppy appearance will make it difficult for a client to respect your abilities. If you can’t make yourself look good, how are you going to make your client look good? According to this survey conducted by MSNBC.com, good looking bosses are considered more competent than their less attractive colleagues. Shallow? Maybe. But why shoot yourself in the foot when it comes to respect in the office?
–It’s about your client, not necessarily you.
Remember this might be the first time your client has worked with a public relations team before. Make sure you get them comfortable communicating their needs with you. Creating good rapport with your client will help you down the road when things get hectic. This article from eHow.com lists some great ways to instantly create relationships with people you meet.
-Create a working relationship with your team
After meeting your client, discuss with your team how each team member will contribute. Be clear on each team member’s expectations and hold each other accountable.
With these tips in mind, your efforts to create a working relationship with your client will come easier.
“You might well remember that nothing can bring you success but yourself.” – Napoleon Hill.
Farewell to Chico
By Becky Edwards,
Assistant Account Executive
Graduating seniors share what they are going to miss about TGC, CSUC and life in Chico.
Fun in the Sun
There is something about warm weather that brings out the best in everyone. Chico goes from temperature lows to temperature highs in a matter of days. Springtime is here and summer is just around the corner. We can finally put our pea coats and UGG boots in the back of our closets and bring forward the flip-flops and tank tops.
My all time favorite summer activities are boating and wakeboarding, whether it be at Folsom Lake in my hometown or Lake Oroville, which is just about a 30-minute drive from Chico. Boating is such a relaxing yet exhilarating activity. Hanging on to a rope attached to a boat while my feet are strapped into a wakeboard is one of the best feelings.
Another great thing about summertime approaching is that many towns, including Chico, have weekly markets. These markets include numerous vendors selling various items such as produce, art and handmade jewelry. Chico has the Thursday Night Market which helps bring the community together.
When I think of summer, one of the first things that comes to mind is barbecue. In the summer the days stay lighter for longer; It will still be light until at least around 8 p.m. This makes for great outdoor get-togethers with family and friends where people have fire pits and barbecue.
Camping is a popular family vacation in the summer. Students have around a two to three month break from school for summer, and many parents take their vacation time during the summer. This equals a recipe for family vacations.
I love warm weather and all the fun activities that warm weather brings. Summer is my favorite season and time of year
.My Favorite Time of Day
As the season shifts and the spring weather is in the air, I usually have to wait for my favorite time of the day. Once 7 p.m. hits you can usually find me out and about in my own little world. The sun has about another hour left in its day until it proceeds to its slow diminishing act. This is the time of the day that I’m usually waiting for. The lighting is low and warm, and the deep shadows create abstract objects. Everything in sight is slightly more beautiful. One of my most favorite things about photography is how easy you can get up and just go. I pop in my headphones and captivate my ear canals with soft, relaxing music. All of a sudden, things in front of me become still. External noises are eliminated and I’m in a therapeutic sense of meditation.
The most fascinating thing about going out and just shooting is you never know what that thing is going to be that draws you in. You just let it happen. It seems odd, but it’s almost like letting your self be seduced a little bit every day. This is the real joy of it. To go out and be part of the world you’re in. To see it, to keep your eyes open, to really relate and react to what you’re seeing. I don’t think, “is this in the moment enough or beautiful enough?” I’m just reacting, reacting to the moment. Life is a series of moments, and photography allows me to capture and share them – to capture a little piece of the universe and sustain it one picture at a time. It is now 7:35 p.m.