November 2, 2012

#HurricaneSandy Shows the Power of Social Media

By Mandie Niklowitz, Online Communications Director As I’m typing this from my computer in sunny California, it’s easy to forget that Hurricane Sandy has been wreaking havoc on the East Coast all week. But all it takes is one quick look at my Twitter or Instagram to be reminded of […]
October 31, 2012

How To Be a PR MVP

By Jillian Luchsinger, Assistant Account Executive As we reach the end of October, it also marks the end of my favorite season, the conclusion of the Major League Baseball season. While most have festively celebrated October preparing for Halloween with traditional orange and black decorations, I have spent the month […]
October 29, 2012

What to Expect From Your PR Internship

By Heather Wilson, Assistant Account Executive I am gradually approaching the last few weeks of my final semester as a PR student and one of the things I have really learned from my 16-year college journey is how vital and fundamental internships are before entering the challenging and exciting real […]
October 26, 2012

Journalism Gone Social

By Jonathan Menager, Assistant Account Executive It should come as no surprise that technology has had a very profound impact on journalism. As tech giants such as Google (reporting 2012 Q3 consolidated revenues as high as $14.10 billion) begin to surpass traditional media companies in terms of financial earnings, the effect […]
October 24, 2012

Why I Love Editors

By Molly Rose Livingston, Account Executive An often unnoticed and sometimes under appreciated aspect of the writing process is the impact of copy editors. Journalism is not a solo task, and it requires a healthy working relationship between writer and editor. For example, this blog was not something I quickly […]
October 22, 2012

PR Major? It’s Cheaper Than Law School!

By Lauren Fusco, Account Executive I stumbled upon the term public relations as I was choosing between the two journalism options that were presented to me on orientation day. As I listened to my future adviser explain what public relations was, I thought to myself, ”Sounds sociable, that’s right up […]