February 16, 2017

Social Media Audit: NBA Players

Following professional athletes on social media can be quite the experience. It provides the opportunity for fans to get a closer look at their favorite players’ personalities, day-to-day lives and even political views. There are many players in the NBA that use Twitter to connect with fans and Joel Embiid, […]
February 9, 2017

Visit Sacramento: An Instagram that makes me want to do just that

It’s not every day that an Instagram account makes you want to become a tourist in a city you’ve lived an hour away from for the majority of your life. Yet, Visit Sacramento’s page has convinced me to do just that.   This account is for the Sacramento Convention and […]
November 3, 2016
Chipotle Sales Chart

Chipotle, Where Are You Now?

It has been about a year since Chipotle Mexican Grill’s first E. Coli outbreak surfaced and it is safe to say it has been a PR nightmare for the locally sourced food restaurant. On Oct. 31, 2015, 22 total E. Coli illness cases from Washington and Oregon were being investigated […]
October 28, 2016

Social Media Audit: Chicago Cubs

It’s possible to have no interest in the sport of baseball and still know a little bit about the Chicago Cubs. The professional team swinging out of the Windy City continuously made headlines this season for their play on the field, but their presence on social media channels keeps their […]
October 24, 2016
Dutch Bros. Instagram

A Public Relations Success:

As a freshman in college I randomly applied to Dutch Bros. Coffee in the hopes of finding an “easy” job, I loved coffee and people and thought it would be a perfect fit. But little did I know that getting hired would change my previous plans for the future.   […]
October 19, 2016
LA Kings Jersey

Traditional vs. “No Ad” Sports Campaigns

Anniversary campaigns are a significant part of an organization’s growth and success, especially in professional sports. Anniversaries are a milestone that symbolize a time of achievement, seniority in a league, and, let’s face it, a really good time to celebrate. Usually, sports organizations go the traditional route – a new […]