December 7, 2011

What is Public Relations?

Account Executive Paul Wilkie provides a glimpse of what students at Chico State believe Public Relations really is. An interesting arrangement of responses seems to lead to one cohesive definition.
December 1, 2011

Creating the Thanksgiving Experience

Account Executive Megan Grasty films her Thanksgiving experience showing the steps necessary to create a festive and inviting event atmosphere.
November 28, 2011

Sustain Yourself: Go Green, Save Green

By Sarah Alvarez, Account Executive I’ve been living a double life for the past two years.  In the classroom I have been taught to keep my scope vast. It is not enough to be looking at the public relations industry in one area, you have to be thinking on a […]
November 9, 2011

San Francisco Site Visit

Senior Account Executive, Naubil Oropeza films students from the Department of Journalism and Public Relations on a visit with alumni at their workplace where they learned about the industry and gained insight on how to land a job after graduation.
November 4, 2011

Ditch your Emotional Briefcase

By Lillian Gray, Account Executive, Photographer IQ Vs. EQ Bill Gates has an IQ of 160. Hillary Clinton’s IQ is 140. Bill Clinton’s is 137. Based on the Intelligence Quotient, we believe that Gates is smarter than both of the Clintons individually. I’m not here to argue the validity of […]
November 3, 2011

Inspiration Kick-starters

By Jennifer Hoffman, Editorial Assistant I have always been a daydreamer, a lover of the imagination. As a little kid, I would write funny stories starring my best friends or invent new board games. Sometimes I’d spend the afternoon designing my dream home – complete with indoor swimming pools and […]