October 17, 2011

The Designer Manual

By Megan Greene, Graphic Designer So you’ve hired a designer… now what? How do you communicate? Designers have different work schedules and processes than journalists, public relations reps and other professionals. Working together for a client can be a daunting task. As a designer that has never worked with a […]
October 8, 2011


By Megan Grasty, Account Executive Some might say that my involvement in a sorority won’t help me in my search for a public relations job, but I disagree. From serving as president of Alpha Gamma Delta, to interacting with Panhellenic — the governing board of the nationally recognized sororities on […]
October 7, 2011

Athletes Online

By Alia Gray, Assistant Account Executive World-class American distance runner Kara Goucher doesn’t describe the best run of her life as her bronze medal run at the 2007 World Championships, or any of her blistering personal record times. Instead, she says it was the first run after her pregnancy. How […]
September 29, 2011

Roommate Relations: The D.I.C.E. Approach

By Sarah Alvarez, Account Executive  During my junior year, I decided to switch my major from pre-nursing to public relations.  Oh no. The switch required me to get to know new faculty and add one more year of classes and internships. That also meant one more year of roommates.  Although […]
September 29, 2011

You’re Invited

By Naubil Oropeza, Senior Account Executive No, it’s not my birthday. You’ve been invited to Google+.  The invitation to test Google+ during its launch has created buzz andcuriosity over the new network.The product itself could change the social media landscape creating a new platform for marketing and public relations pros.  […]
September 23, 2011

Buon Viaggio! The art of traveling on a shoestring budget

By Nicole Lee, Assistant Account ExecutiveThe idea of week-long trips in countryside Italian villas sounds fantastic, but it doesn’t necessarily fit the budget of an average American college student. So, as an experienced European traveler and two-time study abroad student, I have compiled a list of money-saving ideas for those […]