September 12, 2016
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PR and Marketing in Chico

When thinking about public relations and marketing, most people relate these types of businesses to big cities such as San Francisco, Seattle or New York. When in reality, public relations and marketing firms exist in smaller towns all across the US, in cities such as Chico as well. Many graduating […]
September 2, 2016

Choose New News Views

As PR professionals, journalists and citizens of a nation with a free press – it is vital to consume news on a regular basis. It is a common habit to read only one or two publications that you, as a reader, are comfortable with. But, a variety of news topics […]
May 18, 2016

5 Tips for Creating a Professional Online Portfolio

There are a few components to the job-hunting process that everyone knows: resumé, cover letter, networking, follow-up emails or cards, etc. So, how can you stand out in a crowd of applicants that all submit the same amount of information and seem to have the similar skills? Instead of simply […]
May 13, 2016

The “Benefit” of Social Media

It seems like everyone has some sort of social media channel today, whether it be a person, a company, a brand, or even a dog (seriously!). Social media has allowed companies to interact with their customers in a different way. This has brought around some wins and, of course, some […]
May 10, 2016

Free Social Media Tools

Managing and maintaining consistent messaging across all of your social channels can be overwhelming. Finding shortcuts to successfully execute campaigns will not only save you time, but boost your following and engagement in ways you never thought possible. Below are five of my favorite free tools that I use to […]
May 3, 2016

Tips for Tight Writing

As poetic as your prose may be, few people want to take the time to read it. Here are a few tips to tighten your writing and get more eyes on your work. Give yourself time You already know writing takes a long time. It seems like writing concisely would […]