March 9, 2018
Nick DJaying in at a nightclub in Chico

How Public Relations Contributes to my Side Business

When I am not speaking in front of the agency, writing press releases or taking trips to the coffee machine, I can be found with two turntables and a microphone making crowds of anywhere from 100 to over 1000 people put their hands in the air.   I am incredibly […]
March 7, 2018
Writing on notebook and books spread on the table

How my love of storytelling evolved into a passion for PR

The frost is melting, the flowers are blooming and birds are singing. This can only mean one thing, spring is just around the corner. For many people this means it’s time for picnicking, kite flying and the annual closet cleaning. But for many graduating seniors, like myself, it is time […]
February 27, 2018
Camera in hand with golden light at the beginning of a walkway

Why are Photographers so Expensive?

I am writing this as a photographer and a public relations executive. I have seen how photographers can make a huge impact in PR campaigns, but I also know that good quality photos don’t come at a low cost.   Public relations firms use photographers in order to enhance company […]
February 19, 2018
A picture of a beautiful European building with words edited onto the picture that reads "Study Abroad and Public Relations"

Study Abroad and Public Relations

The passport to public relations and communications is global. In a career that involves understanding everyone’s point of view and background, it is crucial to immerse ourselves well outside of our comfort zones. Growing up with a Latin heritage in California gave me a general idea of a few cultural […]
February 19, 2018
A blonde woman with her hair in a bun looking down in distress with an open laptop, notebooks and other supplies on a desk with her hand on her forehead

Break the Block

Writer’s block… more like a writer’s nightmare. Try these tricks to break the block. Staring at a blank page for hours, days or even weeks can be terrible. Your brain hurts and your vision becomes blurry. Every writer’s’ worst nightmare is having writer’s block.  Try these tricks to get past […]
February 19, 2018
A planner with a pink stick note of helpful tips for an interview and a flashcard on top that reads "Interview"

5 Tips to Ace Your Interview

Be confident The saying “fake it until you make it” holds a high level of truth to it, especially for interviews. It is okay to not be confident internally. As long as you portray confidence externally you are set. Giving off the illusion of confidence is all about body language. […]