March 13, 2018
Anna Baytosh hitting a volleyball over the net

How Being a Student Athlete Makes Me a Quick Hitter in the PR World

The ball drops.   In a single moment, the curtain falls on my career as a collegiate athlete. As my teammates saunter onto the court to wish the opposing team a good game, a feeling of accomplishment and pride overwhelms me, despite my team’s loss in the conference championship.   […]
March 9, 2018
Nick DJaying in at a nightclub in Chico

How Public Relations Contributes to my Side Business

When I am not speaking in front of the agency, writing press releases or taking trips to the coffee machine, I can be found with two turntables and a microphone making crowds of anywhere from 100 to over 1000 people put their hands in the air.   I am incredibly […]
March 7, 2018
Writing on notebook and books spread on the table

How my love of storytelling evolved into a passion for PR

The frost is melting, the flowers are blooming and birds are singing. This can only mean one thing, spring is just around the corner. For many people this means it’s time for picnicking, kite flying and the annual closet cleaning. But for many graduating seniors, like myself, it is time […]
February 27, 2018
Camera in hand with golden light at the beginning of a walkway

Why are Photographers so Expensive?

I am writing this as a photographer and a public relations executive. I have seen how photographers can make a huge impact in PR campaigns, but I also know that good quality photos don’t come at a low cost.   Public relations firms use photographers in order to enhance company […]
February 27, 2018
Two people shaking hands over brown table, there is a woman taking notes and there are several other documents on the table. It seems like they are closing a deal and there is also a laptop on the table.

The Difference Between B2B vs. B2C Public Relations

A public relations specialist is often referred to as a jack- of- all- trades because when it comes to PR there are a wide variety of skills you master in order to be successful. Just like there are many different skills you must have as a PR specialist, you must […]
February 19, 2018
A picture of a beautiful European building with words edited onto the picture that reads "Study Abroad and Public Relations"

Study Abroad and Public Relations

The passport to public relations and communications is global. In a career that involves understanding everyone’s point of view and background, it is crucial to immerse ourselves well outside of our comfort zones. Growing up with a Latin heritage in California gave me a general idea of a few cultural […]