February 27, 2018
Camera in hand with golden light at the beginning of a walkway

Why are Photographers so Expensive?

I am writing this as a photographer and a public relations executive. I have seen how photographers can make a huge impact in PR campaigns, but I also know that good quality photos don’t come at a low cost.   Public relations firms use photographers in order to enhance company […]
February 27, 2018
Two people shaking hands over brown table, there is a woman taking notes and there are several other documents on the table. It seems like they are closing a deal and there is also a laptop on the table.

The Difference Between B2B vs. B2C Public Relations

A public relations specialist is often referred to as a jack- of- all- trades because when it comes to PR there are a wide variety of skills you master in order to be successful. Just like there are many different skills you must have as a PR specialist, you must […]
February 19, 2018
A blonde woman with her hair in a bun looking down in distress with an open laptop, notebooks and other supplies on a desk with her hand on her forehead

Break the Block

Writer’s block… more like a writer’s nightmare. Try these tricks to break the block. Staring at a blank page for hours, days or even weeks can be terrible. Your brain hurts and your vision becomes blurry. Every writer’s’ worst nightmare is having writer’s block.  Try these tricks to get past […]
February 19, 2018
A planner with a pink stick note of helpful tips for an interview and a flashcard on top that reads "Interview"

5 Tips to Ace Your Interview

Be confident The saying “fake it until you make it” holds a high level of truth to it, especially for interviews. It is okay to not be confident internally. As long as you portray confidence externally you are set. Giving off the illusion of confidence is all about body language. […]
January 31, 2018
A strip of camera film against a blue background, gives the illusion that the film is moving, on the film there are three pictures of sunsets are are orange

Moving Media

With the ever rising popularity of social media, more advertisers and designers are embracing the capabilities and testing the limitations of digital media. These include features like sound, sequencing and interactivity, which can all be used to engage the audience on a different level. In the past, advertisers were dependent […]
January 29, 2018
Taylor Pickle's family photo outside by a pool

5 Ways My Blended Family Helped Prepare Me for the PR World

PR agencies can easily become the people you spend the most time with and, in many ways, become your pseudo family. For me coming from an unconventional family background, I have been able to take those experiences and use them in a PR setting. PR life can be fast paced, […]