Category: Professional Development

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Tattoos In The Workplace

Tattoos or “taboos,” depending how you view them, have always been a hot topic of conversation when it comes to the workplace. Questions of their professionalism and whether they belong in the workplace are constantly circling.

I think tattoos are beneficial to the workplace for these reasons:

  •     Tackle social norms and challenge the changing industry of public relations.
  •      Address a social change that is congruent with the shift in generations.
  •      Teach people to not judge a person by their appearance.
  •      Teases people to ask questions and engage with their coworkers.
  •     Offer another perspective.
  •     Open a door to imagination and interpretation from others
  •      Shows creativity and expression.

Shaming the presence of tattoos in the workplace stifles the creativity and expression of employees in an industry that needs those qualities.

Now more than ever, public relations firms need inventive individuals in order to make an impact in the growing industry. I think ownership of tattoos demonstrates  risk taking ability, and that can translate to a positive work environment.

I have two tattoos, one of which rests on my left forearm just below my elbow bone. It consists of three evenly spaced, black lines that represent my two siblings and me. All three of us got the tattoo together but in different regions of our bodies, and mine got the most flack from our parents because my location is the most prominent of the three.

Prior to getting this tattoo, my parents felt the need to reinforce the idea of damaging my future chances at getting a job. I was conscious of the severity of my decision and that I could potentially be limiting myself of future jobs but I decided that I would never want to work for a company that stumps creativity in the workplace by not allowing tattoos. I also figured that most professional attire would cover my tattoos, but there was still risk involved.

Just like most anything else, there is a time and a place for tattoos as well. At the end of the day, companies have to protect the workplace, so not all tattoos may be acceptable depending on whether they contain vulgar or offensive content. But more importantly than vulgar tattoos, I think tattoos should be covered when meeting with a new client for the first time. With varying opinions on tattoos it is always best to err on the side of caution when you are trying to make a great first impression. No one wants to damage a relationship or lose a client because of something that could have easily been avoided.

As a send off tip, I think a good rule of thumb to follow is the saying, “In the streets dress your best but at work be comfy at your desk.” Simply, just cover up your tattoos if you could be client facing.

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Alumni Update- From TGC to Copernio

The Tehama Group Communications staff this semester consists of about 90 percent seniors. So at this time in the semester all of us are scrambling, sweating and seriously panicking about the fact that we will be graduating in less than five weeks.

Where will we live? Who is going to hire us? Was this is right choice?! All of these questions will keep us awake at night, but when we start to have these thoughts, we need to remember the success stories that come out of TGC year after year.

We have seen these successes from guest speakers who come talk us every semester and on our LinkedIn alumni groups.If you still don’t believe me, an alumna who was in our shoes exactly a year ago has a great story of how she has been able to find great success in the professional world of PR post-graduation.

Allison Hahn was in TGC the entire school year of 2015-16 and held the position of Account Executive, being responsible for multiple clients. After graduation Allie was quickly hired by a Copernio, an agency that specializes in Consumer Tech PR, and has been there for almost a year. Below is a Q and A conducted with Allie regarding her life after graduation and some good tips and knowledge for us graduating seniors.

Allie Hahn at the airport on her way to the trade show, “ Get Geeked,” in San Francisco.

  • Question: What did you find most rewarding and most challenging about being in TGC?  Is there anything you learned that helped you with the job search process?  

Answer: I think the most rewarding and challenging thing was one in the same – working with clients and trying to communicate their PR needs with them. When it worked, it was so satisfying, even though it can be difficult to get to that point. It’s something that I experience now in my job everyday.  TGC showed me what my strengths and weaknesses are and what kind of work environment I should seek.

  • Question: When you were hired at Copernio, what was your starting title and what is your current title?

Answer: I started as an intern and am now an Account Coordinator, but since my agency is so small, I have a lot of opportunities to do tasks related to Account Management.

  • Question: Can you give a brief summary of Copernio?

Answer: Copernio is an agency in Orange County that specializes in Consumer Tech PR. It’s a boutique firm with only seven employees. Before I started working there, I always assumed a boutique agency was a young agency that was growing. That’s not the case here. We’re just a small but tight-knit team, but our business model is developed. Copernio is actually the oldest PR agency in Orange County. Within the umbrella of tech PR, we have a rather diverse client base. The clients range in needs and how integrated we are in their company.

  • Question: After being employed for almost a year now, how would you describe your work/life balance as an entry level employee?

Answer: I’m really lucky to be where I’m at because they really promote a good balance. I feel like I’ve been able to establish a life for myself post-grad outside of work. There’s some nights where I’ll have to work late or when I travel, I’ll lose a weekend, but overall my employer is flexible and I am able to take time for myself. I’ve also learned to avoid checking my work email on the weekends and after 7 p.m. so I have some time to actually unwind.

  • Question: What have you found to be the most rewarding and most challenging?

Answer:  The most rewarding is that I feel like my ideas are valued. They aren’t all good, but everyone in the office will listen to me will always listen and help me improve them so I can present them to the client and see them through to completion.

As for most challenging, my agency has a big policy of self-management. No one is going to be breathing down your neck reminding you what needs to get done or checking in on your progress for a project. Overall it’s been a good thing, but it’s an adjustment from college and TGC where there’s a lot of check-ins while you’re working towards a deadline. At my agency, you have to take the initiative yourself to make sure something gets done.

  • Question: Did TGC prepare you well for your entry level job?

Answer: TGC prepared me very well for my job! Some skills you can’t be prepared for and you will have to learn depending on the job you’re doing regardless, but TGC did a great job giving me an understanding of what a PR agency does and how to be adaptable to the needs of clients.

  • Question: What do you wish TGC or the J&PR department would have prepared you for more?

Answer: In college, we talk a lot about planning and preparation, which are very important in PR. However, clients will often throw you curveballs and it can be hard to stay on task with your original plan, so sometimes knowing how to adapt is more important than knowing how to prepare.

  • Can you give some brief descriptions of your biggest accomplishments thus far in your career?

Answer: I’ve had my clients get some really good National Media coverage which is always exciting, including pieces in Good Housekeeping, Refinery 29, USA Today and The Huffington Post. One of the coolest things that’s happened was I got interviewed on camera on behalf of a client at CES and it ended up on Wired. Wired is one of the biggest tech publications out there and sparked my interest in working in technology a few years ago. It was a very cool, full circle moment.   

  • Question: I know you have attended two huge trade shows for your company, in San Francisco and Chicago, can you explain how those experiences were and the major things that you got out of it?

Answer: I’ve been to three press/trade shows so far – Get Geeked in San Francisco, CES in Vegas, and The International Home and Housewares Show in Chicago. All three have been different and have been really good learning experiences.

The best thing about these shows is that you get to work with your client face-to-face, an opportunity that doesn’t happen often, and you get to meet members of the press that you’re constantly pitching. The shows are very crazy though and you lose a lot of sleep. CES was the most intense. It’s right after the holidays and the biggest tech trade show in North America. One of my days started at a TV station at 6 a.m. and ended at a press event around midnight. I was on my feet and talking the entire time. It was very fun, but one of the most exhausting days my life.

  • Question: Do you have any advice to give to J&PR seniors that are graduating this May? 

Answer: My biggest advice for seniors would be to relax and enjoy your last weeks of college! You will find a job and you will make the transition from the college life to adult life successfully. I loved Chico with my whole heart and moving back to So Cal was scary. I was dreading graduation and the unknowns that followed it. I wish I would’ve spent that time being happy and enjoying myself. You’ll never get that time back, so don’t spend it worrying about the future.

As scared as we are and will continue to be until walk down that field, I hope we can take a step back and breath. This internship and program has instilled in us the necessary skills and abilities to get out there and find a way to be successful and #Employeed! Good luck seniors.

 Written By: Kasey Perez

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An Agency that Stands Out Among the Rest

Image courtesy of Finn Partners

There are countless impressive public relations agencies out there, but one stands out among the rest—Finn Partners. Headquartered in New York, NY, Finn Partners is a global marketing communications firm that was founded in 2011. They have 13 offices all across the globe—two of them located right here in California.

Named “Midsize Agency of the Year” in 2015 and “Best PR Agency to Work For in North America” in 2013 by the Holmes Report, it is no secret that this agency is killing the game.

Finn Partners has a mission to amaze clients with “the best of everything” through their commitment to collaboration and to “work hard and play nice”. The agency values creating a best-place-to-work environment, which builds a strong company culture—an important aspect of agency setting that is too often overlooked.

Nashville Public Relations Parent Firm Lobby, image courtesy of dvlseigenthaer

Finn Partners covers a large scope of industry sectors including: arts, consumer, creative, crisis communications, CSR and social impact, digital, education, health, mobile, public affairs, research, technology, travel and lifestyle and numerous intersections between.

Finn Partner clients have access to a full spectrum of expertise combined with collaborative and diverse solutions. Their website includes descriptions of each industry they provide service for along with detailed case studies and compelling metrics attached.

I have had the chance to develop a vast appreciation for PR work in an agency setting while spending the past two semesters interning with Tehama Group Communications. As I am graduating later this year, I have been constantly scanning through the websites of different PR agencies for inspiration and industry news. Reading through case studies and blogs—among other research—has been a typical activity throughout my job search, and I can always count on being engaged and informed about the PR industry when viewing this agency’s many platforms.

Written by: Cassie Porter

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How Musical Theatre Has Made Me Successful in PR

Photo of me as light board operator for the musical Reefer Madness in 2015.

A Little Bit of Background

When I started attending Chico State four and half years ago, I was declared as a musical theatre major. I was involved in theatre growing up and participated in my schools choir program, but there was one day in particular when I fell in love with theatre. I was a junior in high school and our choir class took a trip to New York City. I saw Phantom of the Opera on Broadway as a 16-year-old and decided that night that I would pursue musical theatre.

Little did I know what I was getting myself in to. Theatre is an extremely tough industry. You are constantly being given constructive criticism, and sometimes it’s not constructive, you’re just being told that you’re not good enough. As much as it is hard, it is rewarding and makes me feel free and full of passion.

Adding Public Relations As My Major

After three years of studying as a musical theatre major, I decided to add a second major that would pave a more stable career path for me since the world of theatre can be so hit or miss. I started thinking about what I enjoy and do well.

Through many conversations with my friends and family and some great advice from Tehama Group Communications alum, Alek Irvin, I decided to major in public relations.

I soon began realizing how much musical theatre had prepared me for PR. I also had no idea when I first began that I would absolutely fall in love with it and decide to pursue PR instead of theatre.

Photo of me as Granny in Stephen Sondeim’s Into the Woods- Fall 2016. Courtesy of Mallory Maria Prucha.

How Musical Theatre Prepared Me For PR

Public speaking

Understanding even the smallest detail

Building relationships

Learning quickly

Independence

Constructive criticism

Resume building

Energy (keeping it high!)

Likeability

Active listening

Time management

Innovative ways to stand out

Objectives

Never giving up

Seamless delivery

All of the skills listed above I learned and practiced as a musical theatre major and have implemented all of them in regards to PR.

During my interview for Tehama Group Communications, I was asked how I would handle being constructively evaluated multiple times in the semester by other agency members. I instantly thought about how theatre had trained me for this. I was so used to constantly receiving feedback about my work, the thought of enduring that in TGC did not intimidate me.

Musical theatre also taught me how to feel confident in my public speaking skills and forced me to learn time management. When you’re in a theatre production at Chico State, most rehearsals run from 6 to 10 p.m. Sunday through Thursday. I would go to school all day, attend rehearsal at night, and then start on my homework some time after 10 p.m.

Now being a part of TGC, it has been easier for me to figure out how to efficiently manage my time between work and meetings.

Looking forward to graduation in May, I feel lucky to be a double major. I have learned so much about myself and have been able to transfer my skills from one major to the other more than I ever expected.

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TGC in NYC

Megan McCourt– Account Supervisor, PPR Worldwide

Former Tehama Group Communications Editorial Director and General Manager, 2010-2011

It’s nearing that time of the year where graduating students frantically polish their resumes, spend hours online searching for that dream first job and, if others are like me, practice interviewing for hours in front of the bathroom mirror.

Wanting to move to New York, I reached out to two Tehama Group Communications alumnae to learn about their current experiences in public relations and the Big Apple.

 

After TGC

As an Account Supervisor at PPR Worldwide, Dell’s agency of record, McCourt supports a number of executives by managing their speaking opportunities, writing their contributed content and drafting most of their remarks, from social media to speeches. She also heads the global brand team, which embodies Dell’s efforts around entrepreneurship, corporate social responsibility and diversity/inclusion.

One of the main components of her job is advocating on behalf of women entrepreneurs.

“I’m helping to change government policy, raise awareness, get more capital into the hands of female entrepreneurs, and provide women with the networks and resources they need to be successful,” McCourt said.

One of her achievements is helping launch an open letter to the presidential candidates a week before the 2016 election. Since the letter launch, she is now working with the new administration and the Small Business Administration to see their ideas put into action.

New York: Rodents, rejection and beauty

McCourt is approaching her four-year anniversary of living in New York and her insight on the city is one that TV does not portray.

“I’m not going to sugar coat it: life in New York is not always easy, but it’s worth it,” McCourt said. “Unless you’re backed by the bank of mom and dad, you’re probably going to live in a tiny, shared apartment; have to deal with bugs and rodents; face numerous rejections (for jobs, dates, apartments); and deal with the weather (sweltering in the summer, freezing in the winter).”

Although that seems far from ideal, New York has much more to offer– a variety of entertainment, a diverse global culture and architecture one would only think about in their dreams. Not only that, but even those on a budget can enjoy big city luxuries on a small town budget.

“There’s always cheap eats and free activities, which is why so many people can skirt by on internships and low-paying gigs,” McCourt said.

Graduating? Start networking

McCourt’s advice to students looking to get their start in PR was simple– leverage your network.

“Almost every job I’ve had came through my extended network,” McCourt said.

McCourt recommends informational interviews for companies you want to work for, buying coffee for those you know who work in communications and not being afraid to ask someone you know to set you up with someone who can be beneficial for you.

“Your network is the best tool you’ll have for the rest of your life– start growing it now!”

Stephanie Burke– Senior Account Executive, Highwire PR

Former Tehama Group Communications Account Executive and Social Media Assistant, 2012

Intern to full-time

Burke began her public relations career by accepting an internship at Highwire PR in San Francisco after graduation in 2013. After completion of her six-month internship she was hired on as an account associate.

“The transition from an intern to an account associate is one of the most exciting transitions you can make,” Burke recalls.

Burke explained that interns at Highwire are fully integrated into teams and have client-facing roles. Moving forward as an account associate offered more media, content and planning opportunities. One of the new roles and challenges Burke faced was mentoring interns.

“It’s a great time to think about the mentorship you valued as an intern and pass it on to the next generation,” Burke said.

Promotions

Since her first promotion at Highwire in 2013, she has been promoted two other times. She moved to New York in 2014 and was promoted to account executive and in 2015 was promoted to senior account executive. Today her job roles include media relations, client management, different PR writing and general agency operations such as writing for the company blog.

“You can think of an SAE as the account management’s right hand, always there to help guide the team and execute on key initiatives for the client,” Burke said.

City by the Bay vs. City of Dreams

The Bureau of Labor Statistics estimates New York employs 21,740 people in the public relations field, whereas San Francisco employs 3,640 public relations specialists. However, Burke believes more media is flocking to San Francisco due to tech. Regardless of the new media scene in San Francisco, New Yorkers still have an advantage to those in San Francisco.

“The news breaks in EST. New York PR professionals have the advantage of seeing the news first versus our San Francisco friends who have to wake up a bit earlier to catch the first headline,” Burke said.


Get reading graduates!

A major aspect of public relations is media relations. Reading and watching the news can differentiate you from the crowd. Burkes advice to graduating students is to do such.

“Clients want to know how to be on the cover of Forbes and what it takes to join the Good Morning America crew for a segment,” Burke said. “It’s important to understand what makes a good story for these outlets and who their audience is.”

Photos courtesy of Megan McCourt and Stephanie Burke

Written  by Benjamin Liwanag 

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The power of networking

A selfie of Michael Beadle and myself, Tina Riccio, in front of Ubisoft SF Head Quarters.

For those of you who are still in your developing collegiate years or even those who have yet to start the job hunt, I cannot stress the importance of networking and making connections enough.

Here, at Chico State the J&PR students are fortunate to be taught by a roster of widely connected professors that diligently work to lead us to an abundance of post-collegiate career opportunities. It is because of this amazing support system of professors that Chico State’s J&PR program has such successful and interactive alumni.

As a young student, I remember rolling my eyes when a professor said to us, “Networking will be the key to your success.” I thought to myself, “Shouldn’t my skills be good enough to get me a job alone?”

Today, as a graduating senior, networking has been a major factor in my success. The greatest example of this is my PR Internship with Ubisoft, the largest grossing video game company in the world today.

One autumn day Michael Beadle, The PR Director of Ubisoft San Francisco and a Chico State J&PR alumni, gave a quick presentation on the types of PR campaigns Ubisoft often runs and I couldn’t have been more mesmerized. I spoke with him after class to ask him more questions and proceeded to connect with him on social media months after his presentation.

After a few tweets back and forth we ended up direct messaging to talk about PR fails and successes. Later, I felt bold enough to send Beadle my resume and that exact moment was when networking got my foot in the door.

Beadle is the Ubisoft Director of PR for the U.S., Canada and South America. It’s safe to say he’s a big deal and that it meant a lot that he forwarded my resume to HR. I couldn’t be more thankful to him for being so open to interacting with me and supporting me. After a rigorous interview process, I was honored to become a Ubisoft PR Intern during the summer months of 2016.

I learned things about PR I had never heard of before. For example, how to efficiently and effectively create coverage reports, media bios and how to teach other how to work with Cision and plan Ubisoft’s long-term analytics strategy.

I also had the chance to write a few press releases which received coverage from journalistic industry leaders IGN and Gamespot. Finally, I got the chance to help run the Pre-Gamescom event held at the Ubisoft SF HQ working the floor and interacting with game industry journalists.

Examples of coverage from industry leaders:

 

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The greatest takeaway from working in a corporate PR office was the extreme importance of always turning in polished work. In college, it is easy to get caught up in the craziness of balancing a million things and at times students turn in unperfected work for one class just to receive some credit instead of none. This is the greatest contrasting difference between the collegiate and business worlds.

When working in the business world you must always turn in completely polished work. If you are running late on a deadline, communicate that to your supervisor and always be sure to turn in your absolute greatest work. Because, to be frank, if you work is subpar so are you.

For my current internship with Tehama Group Communications, I am an Account Executive and I expect polished work from my team. Though TGC is a student-managed agency, our clients buy our work and time and thus they always deserve the highest quality of work possible.

So, if you are interested in joining TGC in the future, know that we hold our standards equally as high as Ubisoft and other corporate PR companies and agencies. Be prepared to run your work through edits and critiques multiple times. Our high quality of work and client relations is what makes TGC a prestigious organization that exponentially better prepares graduates for their post-collegiate careers.

Written  by Tina Riccio

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Alumni Spotlight: Sara Pimentel

 

Photo’s by Sara Pimentel.

With May approaching, many of our graduating staffers have begun job hunting and looking to alumni and recent graduates for guidance and direction on what is wanted in a public relations agency. We hear in classes or from internships the importance in making connections. Creating connections is valuable in any field of work but especially in public relations.

Networking is Key

Networking is a valuable skill because it opens opportunities with future clients, PR pros, news outlets and journalists. In TGC we create personal relations with our clients, but it can be easy to forget that the most important relationships we make are with our fellow interns. A great way to network is through the connections that we make with alumni in our agency. Our alumni provided our agency with guidance and growth and it is valuable to stay connected with their lives.

Sara Pimentel, alumna of TGC, graduated from California State University, Chico in Spring 2016. She served TGC for two semesters as an Account Executive and Editorial Director for eight different clients. Since graduation she moved to San Francisco and worked for two different PR companies. She interned for SHIFT Communications and was recently employed as an Assistant Account Executive at Finn Partners. She faced some difficulty transitioning from the small town of Chico to the Bay Area because she had to start from scratch, but was is also exciting for that same reason. She got to recreate herself and build new relations with those surrounding her.

Enjoy what you do

Sara emphasized that when choosing a job, it is important to keep in mind that you need to enjoy going to work every day. On her job search the core culture values she looked for was a company that was understanding, fun, supportive, spontaneous and open. These core values are what led to the beginning of her career at SHIFT Communications.

Sara was thankful for her experience interning with TGC and working on multiple accounts because it prepared her for an unusual experience interning with SHIFT. She worked on 7 to 9 different client accounts simultaneously.

“My team knew it was a lot,” Pimentel said. “But they trusted me, and I was able to do it.”

A company’s culture is everything

 

Moving away can be tough you are given a clean slate, starting a new job can be challenging. Sara said the most important lesson she learned from working at SHIFT is the value of being honest.

“If you have too much on your plate, tell someone,” she said. Pimentel chose SHIFT because of their supportive culture. Finding a supportive agency was valuable to her, she emphasizes how important it is to not be afraid to tell someone you are feeling overwhelmed, you are a team and they are there to help.

Change is good

She has just begun working for Finn Partners, and so far she loves it because it allows her to be more creative. Finn works with consumer technology clients, so she is familiar with the space and the products, but it’s still a new world.

San Francisco has become her home and she does not see herself moving away for a long time. She hopes to become even more confident in her abilities and eventually have people looking to her for advice.

Work with what you have

Her advice to graduating students is: “Know what you want, but be flexible. You have to go with the flow. Some things will happen just like you dreamed they would, but a lot won’t, and you have to make that work.”

Written by, Hope Lumbley.

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5 Tips for Creating a Professional Online Portfolio

There are a few components to the job-hunting process that everyone knows: resumé, cover letter, networking, follow-up emails or cards, etc. So, how can you stand out in a crowd of applicants that all submit the same amount of information and seem to have the similar skills? Instead of simply describing your work, you can now show your work with an online portfolio.

If you’re unfamiliar with building websites, there are free builders to help you start the process, like Wix, Weebly and WordPress, and every option gives you the freedom to create a customizable site. Using my minimalist personal portfolio as an example, here are some ways to avoid making a cluttered or confusing site:

  1. Consistency

This relates to the navigation and organization of your website, like always having the site tabs in the same spot on every page or creating subcategories for your work.

portfolio3

In the example above, you can see that the tabs are directly under my name header, and this is true for every page on my site.

The “Work” tab is highlighted so that people know what page they are on, and the body of the page is broken up into three categories: journalism, public relations and photography.

The titles of each section, along with the pictures, are clickable, and they take the user to a page that gives specific examples to demonstrate the work I’ve done for those categories; there is no confusion and all of the links work.

  1. Personalization

Your portfolio is about you and your work, so it’s OK to show some of your personality to demonstrate that you are a well-rounded person. This can include making a video or infographic to showcase your creative side or interesting facts about you (obviously make sure they’re appropriate).

portfolio2

On my “About” page, I have a “pitch” video where I talk about my skills and have accompanying B-Roll of me working and examples of my work, so it’s not just me talking to the camera for 90 seconds. I also made a small personal infographic in Photoshop, and you, too, can easily make one using sites like Canva or Piktochart.

  1. Visuals

Interesting and relevant visuals are basically the point of a portfolio, so find your best work and display it. If your work isn’t normally very visual, get creative with the way you present it. If you have some statistics to represent your achievements (which are essential to show employers that your work has real results), create some graphs. If you have published work, take a screenshot and link it to the post. Use your own pictures so you don’t have to rely on cheesy stock photos or use icons to symbolize the work you’re showcasing.

portfolio4

In the example above, I simply made those icons in Illustrator or used logos and compiled them in Photoshop to make sure they were all the same color to match my website. If you can’t make your own icons, find some copyright-free ones and adjust them with any image-editing software.

  1. Contact information

Your portfolio should have multiple ways to contact you and it should be in a really obvious place, whether it’s at the bottom of every page with email and social media buttons or a whole contact page with a form submission and your email in case something on the form doesn’t work. Even your resumé (which should definitely be somewhere in the portfolio) should have your phone number.

portfolio6

My resumé has appropriate hyperlinks that direct people to the places I’ve worked, my social media and my email. This is the whole point of your portfolio, so make sure the people who like your work are able to conveniently contact you.

  1. Proof-read

Like any other item you submit when applying for jobs, your portfolio should have multiple people looking for even the smallest of errors before a potential employer sees it. Your credibility will be compromised with every misspelled word or incorrect punctuation mark.

Lastly, keep in mind that this portfolio represents you, and once it’s live, anyone can see it. Keep true to your “brand,” and remember to update it with new work. Good luck on your next job hunt!

Written by Christine Zuniga, Online Communications Director

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Resumé Revamp

Having a strong resumé is imperative in today’s competitive job market. As you prepare to enter the working world it is important to have a professional resumé that will help you stand out among the other job candidates. The following infographic provides key resumé tips.

infographic about resume building

Written by Tara Holliday, general manager.