Why color is extremely important in media

How does color theory actually affect how we view media?

Photo by Gradienta on Unsplash

By: Jordyn Moore

Red equals danger, blue equals sadness and yellow equals happiness. These basic concepts that everyone has grown up to understand can easily be directed towards multiple types of media. Whether it’s for a physical print or for digital content, color alone shapes how we feel about what we’re seeing and graphic designers, directors, etc., can exploit that natural feeling to suit their project. It may seem funny to think that these simple concepts could actually influence how we perceive a movie scene or ideas on a flyer, but there are some studies that prove this. For example, you may assimilate blue with sadness because of seeing a cold blue-toned rainy day or because of the resemblance of tears.

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How to perfect your online design portfolio

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By Zoe Salido

In preparation for graduation, I felt that my online design portfolio was adequate in displaying my design aesthetic and range of skills. Through my courses leading to my present status as a graduating senior, I found that I lacked a strong portfolio. As a student, I learn through instruction, but also through my own mistakes. I have been taught that my portfolio itself is a design and must be functional in reflecting who I am as a designer.

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How to create a social media strategy to impress your client

Photo by Tracy Le Blanc on Pexels

By Val Sanchez

You have an assignment due tomorrow but instead of doing the assignment you fill your time mindlessly scrolling through your Instagram  feed. You tell yourself, “It’s just a 15-minute  break” but that 15-minute  break quickly turns into an hour of scrolling through makeup tutorials on Instagram. Use of social media sites can often cause more harm than good but if used to a company’s advantage it can be a good tool to increase visibility and connections with their audience. This semester I got the opportunity to run social media, specifically Facebook, for my client. It wasn’t an easy task but here are some tips I learned along the way.

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The Rise of TikTok

Photo by Canva, logo by TikTok

By: Tiana Pena

With more and more individuals being forced to quarantine at home. Tiktok has started to rise it’s numbers of downloads and engagements in the past 3 months! As a PR specialist it’s important to keep up with these new apps that are being developed. It is also important to be conscious on how to use them. I decided to download the app and see for myself. Within 2 weeks I gained 3,000 followers. Here are some things I learned along the way!

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What to do when you can’t generate creativity?

If you find yourself sitting in front of a blank project. Stop what you’re doing, walk away and clear your mind.

Photo by  Lauren Mancke on Unsplash

By: Maria Ramirez

Do you ever find yourself sitting in front of a blank doc, canvas, editing timeline or any other piece of work that forces your brain to think creatively? Whether you’re a writer, artist, video creator or any other professional this has happened to you. You sit down and try to start but nothing comes to mind. I’ve been in that position too many times. It’s not a good feeling, especially if it’s something you’ve put off and a deadline is approaching. Okay, so you look at the clock and do the math. “This project is due at midnight, it’s 1:45 p.m. right now. If I start at 2 p.m. then I can be done by 4 p.m., but if I take a 30-minute break I’ll be done by 4:30 p.m.” I do this every time which causes me more stress, my mind begins to spiral and I can’t focus. The term for this feeling is creative/writer’s block. If you catch yourself in a knot like me, stop what you’re doing and take a step back.

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Coping with Loneliness

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By: Brooke Martin

Many tend to overlook their daily privileges and fortunes until they are taken away. Going to the grocery store, getting coffee with friends, boarding an airplane and so many other things we took for granted just a few months ago. With the Coronavirus quarantine, people are interacting with others less, staying in the same, confined spaces and are combating loneliness. Routines have changed as have the mindset of a lot of people. However, there are ways to cope with loneliness and even put it to good use.

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Seniors: How To Help Your Career During Quarantine

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By: Christina Arias

The Class of 2020 will forever be remembered as the Class of Quarantine. As Chico State seniors return from spring break to online classes, it can seem like school is optional right now, but that isn’t the case at all. The pandemic has brought the world to a standstill where a lot of us don’t know what our future holds. As we watch the brave frontline of responders try to get a hold of this virus, a lot of us are forced to stay home and can start feeling lost. Our timelines have shifted, our classes look different and those job applications may not seem so promising anymore, but it doesn’t mean we should stop working toward our goals.

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Stuck on a project? Sleep on it

Photo from Pixabay

By: Sam Rios

I woke up in the middle of the night, straight out of a dream. My first thought was, “I need to assign Jessie a to-do.” Still in the shallow-end of R.E.M., with the subconscious bubbling, I thought about project details for my internship. In this half-awake state, I was able to have clear insight into something that had been bouncing around my mind for days.

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