By: Alan Chavez
The golden age of public relations is here. Technological breakthroughs have created endless opportunities and techniques which can be performed by its professionals. Every major industry is starting to take notice of the positive effects that public relations can bring. The political industry is one that is using every form of public relations to help benefit a politician’s public perception or image of the candidate. Here are four of the ways politicians are currently using public relations:
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By: Emma McDermott
I moved to Chico, CA to attend college as a first-year. I was ready to start fresh and fully embrace this new chapter of my life. As an undeclared student with lots of time on my hands, I decided I was going to make the most of my four years at this university.
Continue reading “How Playing a Sport in College Provided Me with Skills for a PR Career”
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By: Kelsi Taylor
In my experience working with strategies in public relations, I have learned five different ways to prepare, plan and successfully put on an event. These tools can be applied to all types of events and should be used accordingly.
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By: Lauren Davis
Many would not think that outside management experience could help public relations in any real way but, that is not the case. After being a shift manager at a local pizza place for the last six years, I’ve learned so much that I can apply to my daily agency life. As a manager you’re not only managing your team and maintaining a well-run shift but you’re also having to take care of your clientele. In my case, customers in the food industry can be very difficult. People have different food preferences and allergies that need to be taken care of. But when a customer has an issue with something and is angry about it, I step in to take care of the situation. With this ‘crisis management’, I am taking control of the situation and making the customer happy while making sure the business is not tarnished.
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By: Sam Rios
One of the keys to being successful in PR is knowing what is happening in the world around you. Staying up-to-date on the news and consuming relevant information are crucial to becoming a well-rounded professional in many fields.
Continue reading “Maintain a Healthy Digital Diet by Creating a Consumption Plan”
By: Casey Bell
Being a “creative,” a person who has solely studied visual communication, I was anxious about working for a public relations agency with no previous public relations experience under my belt. However, since being introduced to the public relations environment, I have gradually realized how much creativity is involved in both visual communication and public relations. I have also discovered the potential that these two areas of study have in working together to become successful in the public relations world.
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By: Lauren Meichtry
Coming up with new ideas can be harder than it looks! As an artist and graphic designer I understand how real the struggle can be. But you don’t have to be an artist to be affected by creative block. Idea generation has become a necessity for staying relevant in careers including public relations. To get back on track, use these six helpful tips for the days when you sit in front of a blank sheet of paper or an empty screen:
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By: Patrice Berry
A PR agency has a responsibility to improve their client’s public perception. That is what it is getting paid to do. Keeping that in mind, it is also important that the agency upholds a set of ethical principles. Not only for the sake of its own public perception, but to maintain a healthy, internal company culture.
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By: Callie Ross-Smith
Two responses always come up when I tell people that I am studying public relations. The first comes from people who have just met me or who do not know me well:
Continue reading “Introverts Navigating the Extroverted World of Public Relations”
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By: Yaritza Ayon
Offices more often than not require their employees to dress business professional when they’re working. Here’s some ways to be creative and stylish with your professional wardrobe. It’s good to express ourselves through our clothing even when there’s restrictions, it shows one’s creativity and personality.
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