How to Succeed In Your Job Interview

How to hook the interviewer even if your resume isn’t as strong as other candidates.

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By: Mikaela Bautista

So you have an interview tomorrow and you’re kind of freaking out right now aren’t you? It’s okay, every professional, student, you name it, has had that dreadful feeling of nervousness taking over the night before a big interview is supposed to happen. You start ripping apart your closet because you can’t find that one perfect shirt, or you can’t sleep because your mind is going a mile a minute thinking about all the things that could go wrong. Well I’m going to have to stop you right there. You can succeed in your interview if you follow these tips.

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Tips on social media analytics

How important it is to track social media analytics to develop, grow and extend your brands reach.

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By: Kelsi Taylor

Public relations revolves around social media. This is why it is vital to have a strategy so that you can build that picture perfect page. Create attractive posts, gain followers and receive the highest number of likes, shares, reposts, and retweets. The secret to increase any of those numbers starts with analytics.

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How to get the right one to notice you

Keep your subject line short and sweet to catch and keep any reporter’s interest

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By: Sydney Oliva

Pitches can be a tricky thing to tackle. It can cloud the brain to try and figure out the right words to capture someone’s attention, but don’t overthink it. The key to success is simple: keep it short and sweet. Reporters are constantly bombarded with emails. If the subject line happens to catch their attention, the last thing they want to do is read a pitch that’s too wordy. You want to make them want more. Keep your pitch a few sentences long. Give them enough to be interested, then they’ll come to you looking for more. Here’s how to write and attention grabbing pitch.

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How Inbound Marketing Is The Future

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By: Noah Andrews

Outbound marketing or interruption marketing has long been the method of choice for companies who look to promote their products. And in theory, it makes sense. Promoting one’s product through continuous advertising, promotion and public relations initiatives seem like a sure-fire way to cut through the noise of the modern-day lifestyle. But in reality, more often than not you are simply adding to it. The answer to combating all the noise created by modern-day marketing, is simply to change the “out” in your outbound marketing strategy, to “in.” Inbound marketing is a technique that draws customers to products and services via content marketing, social media marketing, search engine optimization and branding.

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The importance of a work-life balance

How allocating time for your personal interests can lead to professional success

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By: Kailey Gaffikin

Most people have busy lives. Although some may have larger commitments than others, such as a CEO of a fortune 500 company, the majority of individuals have places to be, things to do and people to take care of. These commitments build up overtime. It can be hard for those with the busiest of schedules to take a step back and think about when they should do something for themselves, outside of their professional and personal commitments. 

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Bridging the Gap Between Passion of Pop Culture and Public Relations

Technology and planner laid out on table

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By: Mariela Marquez

As we approach the finish line of our college careers, most of us get stuck in limbo headspaces trying to figure out where we want to go once we’re done. For the four years I’ve been in college, the public relations world seemed almost like a dream, realistic enough in my head but not actually tangible. Even with an internship, school was always a comfort level I could come back to because it grounded me. 

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How to Prepare a Strong Phone Pitch

working essentials laid out on table

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By: Valeria Sanchez

You may feel intimidated when you pitch to a journalist for the first time. We tend to think of the worst possible outcomes like, what if they don’t like my pitch? or what if they think I’m unprepared? Everyone feels nervous doing something for the first time. Last month I got the opportunity to pitch one of my client’s programs to several news stations in California. I wouldn’t say it was fantastic. I was nervous and I got sent to voicemail plenty of times. After some trial and error, here is what I learned about crafting a successful phone pitch.  

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The Importance of Professional Emailing

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By: Lizzie Hawkins

In today’s digital age, business communication thrives on email to distribute information and conversations internally and externally. According to a survey conducted by The Washington Post, employees spend an average of 4.1 hours a day on their work email. That means, over the course of their career, workers will devote 47,000 hours to their inbox. With email playing an integral role in today’s communications, it is crucial that businesses and individuals know the proper etiquette to craft a professional email.

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