How does color theory actually affect how we view media?
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By: Jordyn Moore
Red equals danger, blue equals sadness and yellow equals happiness. These basic concepts that everyone has grown up to understand can easily be directed towards multiple types of media. Whether it’s for a physical print or for digital content, color alone shapes how we feel about what we’re seeing and graphic designers, directors, etc., can exploit that natural feeling to suit their project. It may seem funny to think that these simple concepts could actually influence how we perceive a movie scene or ideas on a flyer, but there are some studies that prove this. For example, you may assimilate blue with sadness because of seeing a cold blue-toned rainy day or because of the resemblance of tears.
Continue reading “Why color is extremely important in media”
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By Zoe Salido
In preparation for graduation, I felt that my online design portfolio was adequate in displaying my design aesthetic and range of skills. Through my courses leading to my present status as a graduating senior, I found that I lacked a strong portfolio. As a student, I learn through instruction, but also through my own mistakes. I have been taught that my portfolio itself is a design and must be functional in reflecting who I am as a designer.
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By Val Sanchez
You have an assignment due tomorrow but instead of doing the assignment you fill your time mindlessly scrolling through your Instagram feed. You tell yourself, “It’s just a 15-minute break” but that 15-minute break quickly turns into an hour of scrolling through makeup tutorials on Instagram. Use of social media sites can often cause more harm than good but if used to a company’s advantage it can be a good tool to increase visibility and connections with their audience. This semester I got the opportunity to run social media, specifically Facebook, for my client. It wasn’t an easy task but here are some tips I learned along the way.
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By: Tiana Pena
With more and more individuals being forced to quarantine at home. Tiktok has started to rise it’s numbers of downloads and engagements in the past 3 months! As a PR specialist it’s important to keep up with these new apps that are being developed. It is also important to be conscious on how to use them. I decided to download the app and see for myself. Within 2 weeks I gained 3,000 followers. Here are some things I learned along the way!
Continue reading “The Rise of TikTok”
If you find yourself sitting in front of a blank project. Stop what you’re doing, walk away and clear your mind.
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By: Maria Ramirez
Do you ever find yourself sitting in front of a blank doc, canvas, editing timeline or any other piece of work that forces your brain to think creatively? Whether you’re a writer, artist, video creator or any other professional this has happened to you. You sit down and try to start but nothing comes to mind. I’ve been in that position too many times. It’s not a good feeling, especially if it’s something you’ve put off and a deadline is approaching. Okay, so you look at the clock and do the math. “This project is due at midnight, it’s 1:45 p.m. right now. If I start at 2 p.m. then I can be done by 4 p.m., but if I take a 30-minute break I’ll be done by 4:30 p.m.” I do this every time which causes me more stress, my mind begins to spiral and I can’t focus. The term for this feeling is creative/writer’s block. If you catch yourself in a knot like me, stop what you’re doing and take a step back.
Continue reading “What to do when you can’t generate creativity?”
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By: Jessie Chen
As an aspiring graphic designer, I often hit many creative mental blocks when designing. It is something that irritates me a lot whenever I need something done quickly.
Continue reading “Lost in thought? Try out these tips or tricks to get those creative juices flowing”
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By: Brooke Martin
Many tend to overlook their daily privileges and fortunes until they are taken away. Going to the grocery store, getting coffee with friends, boarding an airplane and so many other things we took for granted just a few months ago. With the Coronavirus quarantine, people are interacting with others less, staying in the same, confined spaces and are combating loneliness. Routines have changed as have the mindset of a lot of people. However, there are ways to cope with loneliness and even put it to good use.
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By: Christina Arias
The Class of 2020 will forever be remembered as the Class of Quarantine. As Chico State seniors return from spring break to online classes, it can seem like school is optional right now, but that isn’t the case at all. The pandemic has brought the world to a standstill where a lot of us don’t know what our future holds. As we watch the brave frontline of responders try to get a hold of this virus, a lot of us are forced to stay home and can start feeling lost. Our timelines have shifted, our classes look different and those job applications may not seem so promising anymore, but it doesn’t mean we should stop working toward our goals.
Continue reading “Seniors: How To Help Your Career During Quarantine”
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By: Sam Rios
I woke up in the middle of the night, straight out of a dream. My first thought was, “I need to assign Jessie a to-do.” Still in the shallow-end of R.E.M., with the subconscious bubbling, I thought about project details for my internship. In this half-awake state, I was able to have clear insight into something that had been bouncing around my mind for days.
Continue reading “Stuck on a project? Sleep on it”
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By: Mariela Marquez
For a lot of people, the Covid-19 pandemic is a first time crisis experience of this magnitude. The level of disruption to daily life is expansive and we find it hard to get back to our routines we are accustomed to following.
Continue reading “Separating Work Life and Home Life When Working From Home”