March 1, 2017

How to avoid overdesign

An important skill for designers besides HOW to design is to know when to STOP designing. Everyone gets caught up in their project at hand wanting to have the perfect outcome and before you know it, your design can start to look like you will be the only person to […]
February 23, 2017

Should your brand get political?

  Companies have always taken political stances, but in today’s modern technological environment it has become much easier for consumers to both praise and criticize their actions.    This begs the question of whether or not it is in a company’s best intent to get political, and whether or not […]
February 20, 2017

Do Creative Hashtags Earn More Engagement?

Imagine having the task of choosing your organization’s main hashtag to be used on all promotional materials. Sounds pretty easy, right? An article by Sports Blog Nation ranked all of the NFL team’s new Twitter hashtags that are all-purpose, representations of each team. Twitter has deemed these the official team […]
February 17, 2017

Alumni Spotlight: Sara Pimentel

  Photo’s by Sara Pimentel. With May approaching, many of our graduating staffers have begun job hunting and looking to alumni and recent graduates for guidance and direction on what is wanted in a public relations agency. We hear in classes or from internships the importance in making connections. Creating […]
February 16, 2017

Social Media Audit: NBA Players

Following professional athletes on social media can be quite the experience. It provides the opportunity for fans to get a closer look at their favorite players’ personalities, day-to-day lives and even political views. There are many players in the NBA that use Twitter to connect with fans and Joel Embiid, […]
February 9, 2017

Visit Sacramento: An Instagram that makes me want to do just that

It’s not every day that an Instagram account makes you want to become a tourist in a city you’ve lived an hour away from for the majority of your life. Yet, Visit Sacramento’s page has convinced me to do just that.   This account is for the Sacramento Convention and […]