February 20, 2017

Do Creative Hashtags Earn More Engagement?

Imagine having the task of choosing your organization’s main hashtag to be used on all promotional materials. Sounds pretty easy, right? An article by Sports Blog Nation ranked all of the NFL team’s new Twitter hashtags that are all-purpose, representations of each team. Twitter has deemed these the official team […]
February 17, 2017

Alumni Spotlight: Sara Pimentel

  Photo’s by Sara Pimentel. With May approaching, many of our graduating staffers have begun job hunting and looking to alumni and recent graduates for guidance and direction on what is wanted in a public relations agency. We hear in classes or from internships the importance in making connections. Creating […]
February 16, 2017

Social Media Audit: NBA Players

Following professional athletes on social media can be quite the experience. It provides the opportunity for fans to get a closer look at their favorite players’ personalities, day-to-day lives and even political views. There are many players in the NBA that use Twitter to connect with fans and Joel Embiid, […]
February 9, 2017

Visit Sacramento: An Instagram that makes me want to do just that

It’s not every day that an Instagram account makes you want to become a tourist in a city you’ve lived an hour away from for the majority of your life. Yet, Visit Sacramento’s page has convinced me to do just that.   This account is for the Sacramento Convention and […]
November 3, 2016
Chipotle Sales Chart

Chipotle, Where Are You Now?

It has been about a year since Chipotle Mexican Grill’s first E. Coli outbreak surfaced and it is safe to say it has been a PR nightmare for the locally sourced food restaurant. On Oct. 31, 2015, 22 total E. Coli illness cases from Washington and Oregon were being investigated […]
October 28, 2016

Social Media Audit: Chicago Cubs

It’s possible to have no interest in the sport of baseball and still know a little bit about the Chicago Cubs. The professional team swinging out of the Windy City continuously made headlines this season for their play on the field, but their presence on social media channels keeps their […]