How “The Orville” Twitter account understands its fans

How “The Orville” Twitter account understands its fans

By: Martin Chang

One show I’ve become a big fan of is “The Orville.” It is Seth Macfarlane’s loving tribute to the Sci-fi that he loves. The show captures through it’s storytelling and visual details the magic of the genre.

“The Orville” is set 400 years in the future.   It follows the adventure of the Orville, which travels space in the name of discover. It has a staff of hundreds but it focuses on the adventures of the main crew. They have roles familiar to Sci-fi fans. These characters have titles, such as captain,  science officer and engineering.

Other than the story and getting the look right, the real strength of the show are the characters in the main crew and others.  They are sometimes funny with Macfarlane’s knack for comedy. But these characters also have the drama gravitas needed when they are facing situations where entire races face annihilation.  So, as a fan, I enjoy how these Twitter posts remind me and show off the personalities of the members of the crew.

The show recently featured a dramatic two episode story, so this post shows off the reasoning and understanding of the argument style that Cmr. Kelly Grayson, the woman in blue, and Dr. Claire Finn,  the woman in green, have when dealing with other species of beings, in this clip a race of unfeeling robots called the Kaylon.

The Orville on Twitter

LET US KEEP ISAAC! #TheOrville https://t.co/MFMB6C3XeK

The more fun, light hearted side of the show is also showed on Twitter. This post show off the sassy attitude of the security officer Lt. Talla Keyali.

The Orville on Twitter

Count on Talla for always giving in to a good time. #TheOrville https://t.co/L1HP4pioos

A character whose named is Dann is a character occasionally used for comedic relief.  His charming awkwardness gives me some good laughs.

https://twitter.com/TheOrville/status/1098825966938456064

This is a great use of a social media channel.  It reminds fans of what they enjoy about the show.  Social media is used while people are doing other things such as between classes.  These posts have provided me with a quick break. It is fun for me to remember what I like about the Orville.  It’s nice to have a quick visit with the characters I enjoy.

These posts are not hard to make. They are just video clips and GIFs from the show.  So the enjoyment I get out of these posts show how little a public relations team has to do to make a difference to someone.  

Of course,  being such a big fan, the communication is easy to get across and be appreciated.  Most PR communication is more challenging. So I think my experience is best to try and duplicate when you know you are talking to someone who already likes the product emotionally in the same way I already have a positive  feeling towards “The Orville.”

10 Tips to Become a Better Photographer

10 Tips to Become a Better Photographer

By: Kendra Clark

Tip 1: Fill the Frame

Fill the Frame

 Don’t be afraid to fill the entire frame with your image. Filling the frame to its’ entirety can create a sense of closeness for the viewer and a better understanding of the focal point for your image.

Tip 2: Rule of Thirds

Rule of Thirds

 Divide your image into three equal parts, this creates a harmony and equality between the subject and background of your image.

Tip 3: Lighting

Lighting

 Try to think of the best times for photos and whether you will need to use a flash or change the settings to get better natural light. Sometimes the weather can determine this for you. 

Tip 4: Exposure Triangle

Exposure Triangle

 Shutter Speed – How fast the sensor for the lens opens and closes, works with the aperture, the shutter speed determines how long the lens will be exposed to the light.

ISO – Sensitivity to the light. This determines how the sensor responds to the light. High ISO is more sensitive than a low ISO.

Aperture – The measure of how open or closed the lens’ iris is. A wider aperture means more light, smaller means less. 

Tip 5: Create a Sense of Depth

Create a Sense of Depth

 Create a foreground and background, separate the subject and create a focal point. This trains the eye to follow where it will look first.

Tip 6: Framing

Framing

 Be aware of your background and surroundings. Use the subject as a starting point and take your time to get the shot you want.

Tip 7: Using a Tripod

Using a Tripod

The best way to avoid camera shake is by using a tripod. Especially for long exposure or when you are taking multiple shots. It’s better to be safe than sorry.

Tip 8: Keep it Simple

Keep it Simple

 Using simple backgrounds creates less distraction. Don’t overthink a simple idea. The background is just as important as the subject.

Tip 9: Perspective

Perspective

 What message are you trying to send with your image? Practice taking shots from different perspectives whether it’s up close and personal or a shot taken from a distance. Perspective tells a story.

Tip 10: Use Good Technique – Then Break the Rules

Use Good Technique - Then Break the Rules

Follow the rules and get a good understanding on the basics then break the rules. Find your style and don’t be afraid to be different.

Benefits of Doing a Social Media Detox

A smart phone showing social media icons.

By: Ashley Kainz

Social media has become a convent way we connect and interact as humans. Even though social media has become the new “norm”, many people are taking break from social media and living their lives. You may have heard people doing a “social media detox” or “social media cleanse”, that’s the new fab. There’s advantages to social media, but there’s disadvantages that can be detrimental to your mental health. As students and working professionals, we are already stressed enough, social media just adds unneeded stress. It’s time to put down your cellphones, delete your accounts and actually live your life through you, not your phone screen.

A smart phone showing social network icons.

Using Thank You Instead of Sorry

Photo of people in a group meeting giving high fives..

By: Itzel Cruz

As college students and young adults heading into the workforce, it can be an adjustment learning how to maneuver throughout the professional world.  It is easy to make mistakes like showing up a bit late to a meeting or misunderstanding an assignment you have never done before. It can be common to be dishing out lots of “sorries” throughout your professional work experience, but making mistakes does not always have to have such a negative connotation around it.

Replacing a “sorry for being late” with a “thank you for your patience” can put a positive twist on a negative situation.

Showing those involved your gratitude for their time can help them have a positive image of you in their mind as well as feel appreciated for their contribution in whatever project you may be working on. People’s time and contribution is very valuable and letting them know that you respect their time and effort can be very important in maintaining that relationship and keeping that business relationship positive.

There are many situations in which you could replace sorry with thank you. Instead of “sorry for taking up all your time” you could say “thank you for spending time with me” or instead of “sorry for rambling” you can say “thank you for listening”.

In a business like public relations where you deal with many different groups of people on a daily basis your image, your client’s image and your employer’s image are so important. You want to stand out but also be professional in anything you do. Being accommodating and considerate of your coworkers and clients is essential to a healthy work environment. Maintaining a positive professional reputation is vital to your success and getting people to come back to you and your work.

5 Tips to Become a Better Leader

Eight person huddling

By: Lauren Battisti

As college students, we are constantly working in groups. Even though it may feel like a punishment sometimes, being able to work in teams is a foundation we must acquire ahead of graduation. Teamwork will be in our careers and knowing how to be a better leader can enhance the team’s performance, attitude and overall success.

The fundamentals of leadership discussed here will help your team’s motivation and execute their roles efficiently. Trust, accountability, standards and expectations and improving relationships are all crucial factors that will shape the end goal.

Success in teamwork doesn’t come from the leader, it comes from the entirety of the team as a whole.

During my experiences with group work, the good and the bad, I’ve found these five steps helped me become a better leader.

1. Find Your Leadership Style

Finding your leadership style is the first step to become a better leader. What are your strengths and weaknesses? How do you handle situations?

During my orientation at TGC, I was asked to select my best-fit leadership style. I was able to identify my types of management and learned that there are pros and cons to each style. You must read the situation carefully and then decide the most effective direction to take.

Take this quiz to assess your dominant leadership style.

2. Encompass Positivity

As a leader, maintaining a positive attitude can make a huge impact on your team’s attitude and performance. Remembering to be positive, even during times of crisis and stress, can drastically affect the outcome of the tasks ahead. Even if you are feeling down, your energy is reflective on the team. Teams will inevitably face challenges, so a discouraging and concerned attitude will overwhelm your teammates. It’s essential to embody an optimistic and confident demeanor because it serves as motivation and inspiration.
3. Encourage Creativity

Be open and agreeable to new ideas. Each member of your team deserves the chance to voice their opinions, even bad ones, because it welcomes conversation to the table.

It’s important to recognize the past’s ineffective ideas and move toward addressing new ones that may come as a risk, but offer solutions never tried before. By allowing your team to express creativity, it invites inspiration and rewards those who created new solutions.

4. Listen and Communicate Effectively

Keep the lines of communication completely open. Making sure your team knows they can come to you for anything is a great foundation of trust. For some, group meetings can act as limitation to contribution. This is where encouragement of one-on-one communication can make the difference, especially for members to feel heard and recognized.

Being a good leader means you need to express empathy and understand emotional intelligence. Remember that we are all human. Ask your team how they are doing and be aware of the verbal and nonverbal cues.

Addressing concerns is a great way to gain full understanding of member’s feelings.  At the end of meetings, be sure to ask, “Are there any thoughts, questions, or concerns to share?”

5. Mirror a role model you would follow

Think back to your role models. They possess characteristics you attune your behaviors and actions to. Exemplify these behaviors and characteristics that will also encourage your team in hopes they emulate these desired behaviors.

Being a better leader means modeling the characteristics you wish to see in others.
For more tips and tricks, here is a leadership blog I’ve found very helpful!

The Power of Planning for Productivity

Photo of a woman using office supplies for work Photo by rawpixel.com from Pexels

By: Kailey Gaffikin

For college students, a new year brings a semester full of updated schedules, approaching deadlines and never-ending assignments. All of this information overload at once can be overwhelming for some and exciting for others. However, a common question presents itself during any new transition in life.

As a college student venturing into a new semester full of deadlines with classes, internships and jobs, you may ask yourself, “Where do I start?”

The simple answer: plan ahead.

The first matter of business is to make a priorities list, which outlines the most urgent deadlines that require your attendance and participation. Some of these deadlines may be recurring whereas others may only occur once. It is crucial to make a list to map everything out onto paper since it is easy to accidentally forget a schedule full of new deadlines.

Once you have your list written, your next step is to outline the main goals for what you want to achieve out of this new schedule. Find time to prioritize any extracurriculars and self-care activities to implement within your schedule. Setting goals is a great way to remind yourself of the reason behind why your deadlines are important to you and what you want to achieve out of your new schedule.

Finally, use a planner to write out your deadlines ahead of time on a monthly basis. This is a great tool to use to your advantage. It provides a road map for you to look at when you feel scatterbrained or to serve as a reminder for certain deadlines that may of slipped your mind.

Once your planning guide is complete, you are on your way to increasing your productivity. Planning is an outlet to use at school, in the workplace and in life. When planning ahead of time, you’ll know what to expect, when to expect it and how to prepare for what you need to meet your goals and succeed to your fullest potential.  

Tips on how to kill your next presentation

A photo of five hands fist bumping each other over a table of binders, notebooks, smartphones, and laptops.

I know presenting isn’t easy for everyone. Actually, I still get that weird nervous feeling at the bottom every time. Walking up to the front to the front of as class, with all eyes on you seems like the worst. However, there are several ways to overcome that. Here are some tips that could help you knock that presentation out of the park.

 

  1. Connect without audience

 

I know it hard to be yourself when your nervous but be honest with your audience and illustrate what is important to you. If your enthusiastic and honest, your audience will respond to that in a positive way.

 

 

  1. Keep it Simple

 

When preparing for your presentation, always be mindful of what the key message is­ ­— and focus on just that. Try not to get sidetracked with other information that may not contribute to your overall message.

 

 

  1. Make eye contact with your audience and don’t forget to smile

 

For me this is the most difficult part. But if you make eye contact it seems as if your talking to an individual versus a group of people. It simplifies the presentation a bit. Think of it as having a conversation with multiple people, instead of preaching to a mass. Plus, smiling makes everything better, it will also make your audience feel more comfortable with you.

 

 

  1. Start off strong

 

First impressions are everything. If you start off dull, your audience is likely to not pay attention or engage for the rest of your presentation. Try starting with something funny, or even a question—anything to get your audience to verbally or physically engage. It will pay off during your presentation.

 

 

  1. Use your voice

 

Don’t be afraid to raise your voice. Make sure those in the back can hear you. Also, control your talking speed. If your talk to fast, it is harder for your audience to soak up what you’re saying. You need to talk at a good pace that isn’t too fast.

 

 

  1. PRACTICE PRACTICE PRACTICE

 

Practice makes perfect, don’t undermine that. Get in front of a mirror and practice what you’re going to say. Do this a few times leading up to your presentation, I promise you will be pleased with the results.

 

 

 

 

 

 

Five Ways to network yourself in the world of public relations after graduation

A photo of five hands fist bumping each other over a table of binders, notebooks, smartphones, and laptops.

When we graduate college, the feeling is bittersweet and surreal. The moment has finally come: walking across that stage, hearing your name be called to accept your degree and receiving all those great congrats from friends and family. After all of that is said and done, the question is this: what in the world do I next? Am I lined up for a job or paid internship? Do I go to grad school and further my education? Should I take a break and travel the world? All these questions are normal for recently graduated alumni. The world is a scary place but we’ve worked so hard to take it on. We’ve acquired the tools and resources as public relations practitioners to enter virtually any industry we desire. Reality sets in and now must merge ourselves into the real world. Here are tips and tools to land yourself a job pertaining to public relations.

 

Tip 1: Make yourself known on social media

Part of what we learned in public relations is that social media platforms are a big leverage in our field. Be active on Twitter, Facebook, LinkedIn and Instagram. Make sure you have a solid following and follow a good chunk of people. Post things outside of your life and get in touch with social media influencers, businesses, clients etc. It also wouldn’t hurt to create a blog that focuses on your passions. Use hashtags and good images to get an employer’s attention when he or she browses your socials. The more you grasp this, the better chance you have at landing a job.

 

Tip 2: Talk to alumni and fellow public relations practitioners

Being social and making friends in our field of work is a must. Rub elbows with anyone you come in contact with that’s in public relations. Ask questions, get contact information and even check if they have any openings in the near future. Also, while in school, make sure to make these connections while interning, making site visits, listening to guest speakers, etc. Make it a goal to have a long list of phone numbers, emails and business cards by the time you graduate to look back on and refer to.

 

Tip 3: Build up your resume and get more experience

In order to land a solid job, sometimes you have to work from the ground up. If it means getting into internships that are unpaid, freelancing, or even being an assistant to someone, give it a shot. You never know where those opportunities will land you someday. The more experience you have on your resume, the more impressed firms and agencies will be at your line of work. Also, don’t be afraid to explore your horizons and trying new things you’re not used to.

 

Tip 4: Apply, apply apply!

At least six months before graduation, make sure you get ahead of the game and start applying to job postings. Check every single day and make it a goal to apply to a couple a day. Being on a daily hunt will add up and someone will eventually will get back to you. Always check emails, posts from socials on who’s looking and staying active on LinkedIn.

 

Remember, it’s always best to stay on tasks and remaining optimistic. We’re all destined to greatness and taking on the public relations world. With these helpful tricks, you can network your way to a steady job that you love doing.

Building your personal brand

people brainstorming, about to write on a notebook with supplies around them.

To be successful in any industry, it’s essential to look the part. Workplace culture is evolving and many places may be a little more casual when it comes to work attire. Although freedom of expression is definitely shown through the clothes we wear, it’s critical to remember that what you wear represents your brand.

 

In the PR world, we strive to present the best possible strategies and ideas to our clients. Public relation practitioners are quite the masters at the art of persuading. Just like you wouldn’t showcase your lowest quality of work, you shouldn’t sell yourself short either.

 

Brand management is critical and building your brand is probably the most important. All the skills you possess will get you far, but how you look and how you present yourself will definitely add on those points with employers. There are many things you’re taught to become aware of when entering the professional world. Here are three ways to really strengthen your brand.

 

  1. Dress for success

 

You want to make sure that how you dress both relate to the culture of your workplace and represent what’s important to you. Discover what your style is and get creative when relating it to your workplace culture. Some places will probably require you to dress more business professional, while others might be more casual and informal. Whatever the culture is, make sure you style yourself up so you give off the impression that you are passionate about where you work.

 

  1. Clean up your social media

 

Keeping your social media pages clean will help avoid awkward conversations from your employer. Even if your page is private, those inappropriate pictures can still make their way into the public eye. How you present yourself on social media can reflect greatly on your company. Employers will sometimes take a look at your social media pages to get a glimpse of who you are and what you represent. Therefore, make sure to only present your best self on social media.

 

  1. Amp up your network

 

What a better way of exhibiting your best self than by having a few professional individuals backing up all of your strong qualities. Having some respectable connections can truly make your brand look credible and open up more opportunities for you. However, these connections aren’t going to come to you. Branch out to other people who work in the positions or industries you want to work in to gain some knowledge of what to expect and build that relationship as well.

Among all other things, displaying your best brand requires endless effort, since it’s a lifetime job and always remember to keep it consistent. Showcasing your utmost personal brand will open many professional doors for you in the workforce.

 

By: Grace Gonzalez