October 31, 2018
Professional portrait of a student with an environmental background. Attribution: Portrait taken by Jasmine Garcia.

Five Tips to a Better LinkedIn Profile Picture Using a DSLR Camera

  Making a good first impression is important, especially through a platform where your profile picture is the first thing recruiters look at. Taking a great professional picture takes more than simply looking the part; it’s the photography techniques that improve your picture and can make you stand out amongst […]
October 31, 2018
Picture of an Apple keyboard, a planner, highlighter pens and a smartphone.

The Importance of Work-Life Balance

As the days go on, getting lost in the craziness and feeling like there is no end in sight seems like a daily occurance. With the busy season ramping up, it is important to find a good balance to your work-life and your life outside of the office. Working day […]
October 17, 2018
A picture of a man taking a photo of a bear with his cell phone.

A Picture’s Worth A Thousand Words

Image is everything. In PR, part of our job is to make sure branding and social presence are attractive and accurately represents who the client is. In my opinion, some of the most effective ways we do this is through the use of photos. As a kid, I always loved […]
October 16, 2018
A person editing video.

Video Marketing

By: Lauren Gomez
October 9, 2018
Hidden flower in France

Personal Success in PR: The Importance of Self Concept

In business, the way you perceive and present yourself correlates directly with how others perceive you. Self-concept relates to how an individual regards their identity. Self-concept is developed by both internal and external factors. Personality and personal background play a huge role on building one’s self-concept. Many individuals may have […]
October 9, 2018
Neil deGrasse Tyson smiles at a talk at the NASA Goddard Space Flight Center. Provided by NASA Goddard Space Flight Center.

Three Ways Neil deGrasse Tyson is a Master Communicator

Neil deGrasse Tyson is an astrophysicist that has been dedicated to science education and helping people understand his field of study. He has been in the public spotlight for decades, and he has been on television since 1989.  Since then, he has become well known through his television shows like […]