Center for Entrepreneurship Case Study

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NAMI Case Study
March 4, 2019

Center for Entrepreneurship Case Study

Brand Guide for Center of Entrepreneurship

Services Provided:

  • Facebook Campaign for Giving Day
  • Photography
  • Brand Manual
  • Taglines and Core Messaging
  • Web Content – Feature Stories
  • Alumni Highlight Stories for Web and Facebook
  • Content Calendar for posting guide
  • Brand Intro Guide
  • SWOT Analysis

Client:

  • Chico State Center for Entrepreneurship

Date:

  • Fall 2018

Web:

Description of services:

  • What we did: The Center for Entrepreneurship was recently taken over by Dr. Colleen Robb. Essentially, the full scope of work for the center fell into her hands alone. In that regard, Dr. Robb’s needs were extremely open ended. These needs included, event planning, brand analysis, outreach and web content. The center’s social media needed to find it’s core voice so we created core messaging and tone guides in an effort to aid future social efforts by the center.
  • Our main goal this semester was to provide a comprehensive brand guide, content to use in a fundraising campaign, content for their online presence and a calendar to effectively roll out the content created. These efforts were all focused on one sole purpose, helping the center find it’s unique voice, while effectively campaigning for funding through Giving Day. Though Giving Day was delayed due to an extremely unexpected fire which numbed the community, we were able to provide the center with all the assets they would need to execute the event at a later date. Working through an iterative process, our team kept direct communication with the client at all times. This ensured cooperative communication and accurate project completion. We learned a great deal, helped more and walked away proud of the work completed.

Brand Manual – Kimberly Volkov (Art Director 2019)

Brand Manual - Kimberly Volkov (Art Director 2019)

Photography – Jasmine Garcia (Creative 2018)

Photography - Jasmine Garcia (Creative 2018)

Facebook Post Example – Dr. Robb via Team Recommendations

Facebook Post Example - Dr. Robb via Team Recommendations

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