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November 26, 2018
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Color Theory in Business

A collection of brushes and paints on a desk.

Many people aren’t aware that certain colors can actually make the viewer feel a certain emotion. Colors can even trigger things in the human mind. An example of this are the colors yellow and red, which can make someone hungry. This is why these colors are used in many fast food logos, for example: McDonalds, In-n-Out, Wendys and several more. Blue and green are often seen as emotions of being safe and reliable.

Once someone decides to use a certain color on their logo or business design, its important to make it aesthetically pleasing. This comes down to knowing the color schemes and whats appropriate for your brand. The three main color schemes are complementary, analogous and triadic. Complementary are colors directly across from each other on the color wheel. The benefits of using a complementary color scheme are having more contrast and making things pop in your design. Analogous are colors directly next to each other on the color scheme. This type of color scheme can embody more of a calming and pulled together kind of feel and design. Lastly, triadic is three colors equally spaced away from each other on the color wheel. This is a great color scheme because it is more dynamic than analogous and not as bold as complementary.

Other color ideas to keep in mind are listed below.

Mood and color relation diagram.

Image by 99designs

 

Example of complementary, analogous and triadic color schemes.

Example of complementary, analogous and triadic color schemes.

Image by HelpScout

By: Megan Mulvey

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