Digital Media: Breaking Through the Noise

 

 

 

by Ashley O'Looney
Social Media platforms

 

In today’s world consumers are bombarded with promotional content at every turn, click and “Like” from the second they wake up to the minute
before they fall asleep. We wake up and check our phones. We are going to bed and we are on our phone. Then add in the tablet use, computer use and even old fashioned print, and you find yourself exposed topromotional influences during nearly every minute of your waking day.

Of course there are multiple platforms to promote with, but by far the fastest growing and most popular is social media.

Some Facts:

⋅68% of people in the TIME’s Mobility Poll stated that their phone is kept
next to their bed when going to sleep at night
(http://content.time.com/time/interactive/0,31813,2122187,00.html)

⋅84% of people worldwide say they couldn’t go a single day without their
mobile devices, according to an emarketer.com survey published by the
Huffington Post.

⋅The average adult, according to the emarketer.com study, will spend over 5 hours per day online. (emarketer.com survey sited from the Huffington Post
Article)

⋅Consumer’s are exposed to almost 5,000 advertisements per day, (as explained by President of the Marking firm Yankelovih, Jay Walker-Smith, in a CBS
News article).

⋅US adults spent an average of 12 hours and, 5 minutes on media every day, according to the emarketer survey

Why is this important?
How do you, as a promoter, reach the promotee through all the noise? There’s multiple ways. Here are the top three newest marketing styles for some of today’s leading companies:

Simple
Simplicity has become a new theme to many companies’ marketing strategies. One of the greatest examples for this tactic is Apple. Apple’s modest logo
follows with their simple and sleek white background commercials. Take a look here:

Unconventional
With the 2015 release of the popular football video game, Madden, Microsoft and EA Sports joined to create a video that not only captured the attention of its
main consumer market, but also broke through many of the rules commercials tend to follow. The video was not made primarily to run on television as many
traditional strategies have. Instead its choice of platform was YouTube, which has connections to all social media platforms. View their latest video here:

Traditional
Gatorade, the leading company for sports drinks, follows traditional standards of marketing with its use of famous spokespeople to promote its product to an
admiring crowd. This tactic not only promotes the drink, but ensures that recipients of the media. View and example here:

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