If you’re thinking about getting into public relations, be ready for a fast-paced environment that is constantly changing. If you already know a bit about PR that’s probably why you’re interested.
There are many different industries within PR, ranging from fashion to public affairs, and each industry has its own sub-categories. For example, within technology PR there is enterprise, consumer, security and more.
If you have particular interest in one of these industries, run with it! Some PR firms specialize in just one or two industries, but others do a bit of everything.
Working in PR also requires you to be a jack-of-all-trades sometimes. PR specialists are flexible multi-taskers. While being a good writer is a must in PR, having public speaking skills or computer program experience is also very attractive.
Written by Sara Pimentel, Editorial Director/Account Executive