With technology growing increasingly important in our society, websites have become a big part of marketing. This causes many businesses to just slap something up on the web and hope it works, but there are some techniques to helping your website be more effective. Here are four necessary elements to any great website:
- Aesthetically appealing
Websites need to have a tone that matches the feel of the website. The look of a website is very important; it tells your audience what you are about. For example, at Tender Loving Coffee, a client I have worked with, we spent a lot of time understanding what their company is about before developing their website. They are an inclusive, positive, fresh environment and we wanted their website to reflect those feelings.
- User friendly
A website should be easy to navigate. If your audience cannot figure out how to find the information they need, then it is not a well-designed site. Websites need a simple design for anyone to know how it should work.
- Call to action
If you do not have a purpose for your website, then what is the point? A call to action button or slogan is a vital element to any website. The audience should be directed to complete a task such as: donate to your cause, buy your product or learn information about you. There needs to be a reason for your website to exist or people will just look elsewhere for what they need.
According to Smart Insights, 71 percent of Americans use the internet on a mobile phone. If your site is unable to be viewed on a phone or other mobile device, then you are missing out on a big demographic. It is very simple to add a media query into your coding when creating a website, and I suggest that you consider that when creating a website.
With so many websites popping up every day, you want your business to stand out. Try out these necessary elements when starting up a great website for you and your business.
By: Emily Rench