While design is always important to consider aesthetically, the art of color is equally as important. Each color makes the human brain feel a certain way. Using the correct combination of colors will present a more appealing and professional space in any field.
Angela Wright, scientist and author of The Beginners Guide to Colour Psychology, has been studying the way color makes people feel. She uses her knowledge of color to gain an advantage in the marketing world. Take a look at how you can use this knowledge when considering the needs of your business:
Fast food restaraunts, such as McDonalds, Burger King and Denny’s, often use the colors yellow and red because they encourage excitement and hunger. Chanel, Gucci, Dior and Prada all stick with the basic white-and-black logos because it implies sophistication, glamour and simplicity. Brands known for their sustainabilty practices often use the color green because it insinuates restoration and environmental awareness.
So, how can you apply this information to your business?
- Take a look at the values and message that you want your company to represent. Are you aiming for excitement? Or perhaps simplicity and minimalism?
- Remember who your audience is and the trends that they tend to follow.
- Stick with a color palette and make it yours. This will promote brand stability.
By Sydney Gehlen, Graphic Designer