How Public Relations Contributes to my Side Business

When I am not speaking in front of the agency, writing press releases or taking trips to the coffee machine, I can be found with two turntables and a microphone making crowds of anywhere from 100 to over 1000 people put their hands in the air.

 

I am incredibly lucky to make a profit on the weekends doing what I love. My range of clientele as a disc jockey ranges from weddings, nightclubs and private events. I am able to do this every weekend due to my knowledge in public relations. When the lights turn off, the crowd is silent and the record stops spinning, I am locked away creating media lists, pitching to local venues and strategizing my next big night. Promotion is a huge part of the DJ business and knowing social media strategy is vital if you want to have any chance at succeeding.

 

Branding yourself is also just as important. Your voice on your social media must appeal to the right demographic in order to get a response. Also, you must keep your clients happy because they are the ones that pay you. In PR the same concept applies when working for a company. You can only hit the right demographic with the right voice, branding and social media. Only then will your client’s profits begin to advance.

 

Signing contracts with a client for a wedding or an event is very similar to working with clients in Tehama Group Communications. The first meeting consists of getting to know the client and learning about their vision for their event. Just like being an account executive, as a DJ it is my job to make that vision become a reality.

 

This hobby is an opportunity that not many people have and has taught me how to read and respond to an audience.

Nick Djaying at The Beach Nightclub in Chico

By: Nick Rizzo

Both photos provided by: Emily Hilbers

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