How to Perfect Your Instagram Brand
Instagram is an incredibly important part of maintaining a successful and modern business. I mean, look at Starbucks and their 14 million Instagram followers– that’s the same amount as Channing Tatum! Starbucks doesn’t post selfies of their six-pack so they must be doing something else right. So what exactly is it that makes a successful Instagram page and attracts followers who are genuinely interested in the products or services you are selling?
First and foremost, there are 600 million monthly active Instagram users so it is important to make yours stand out on the very first click. One way to do this is by choosing a curated color palette. Take Youtuber Rachel Aust’s Instagram, for example. She sticks to four primary colors: white, black, green and light pink. This has become her brand and it is quite successful. I automatically know that it is one of her posts the second it pops up in my feed. Businesses can use this tactic by making their logo colors the primary colors in their posts.
Another way to curate your Instagram’s color palette is by sticking to a consistent filter. I personally use an app called VSCO and stick to one or two filters. Another way to do this is to use Photoshop to edit out colors that do not work with your theme. This may seem like a lot of work but having a well-thought-out Instagram will attract customers and make your business more money—which, when put in those terms, is worth a few minutes on Photoshop.
Don’t forget to keep up with the latest trends in your field for color but also try to stand out and be unique. People will remember a unique color scheme and come back looking for more.
Quality over Quantity
Alright, now that your aesthetics are on point, quality photos are a must. Even though the iPhone 7 can take better photos than some point-and-shoots, most professional businesses will use only high quality DSLR photos for their Instagram. This can include shots of models wearing a company’s clothing line, photos of the city the business is located in, inspirational quotes on top of beautiful backgrounds and more. World Market does a great job curating their Instagram because they pair high-quality photos with a consistent color scheme.
If you are lacking content for your Instagram feed, simply go outside and take photos of the city for an hour and use this shoot throughout your feed to promote variety and also personalize your business. For example, if you are trying to sell sandals, good content would include photos of the beach–the perfect place to wear your sandals.
Give Your Brand A Voice
Yes, it is great to sound professional and get right to the point, but people relate to real-life stories and humor. Caption the photos with a voice that is unique to your brand. Don’t be afraid to be hilarious or respond to comments. But, be wary of controversial issues if you do not want to lose customers or followers. A dramatic example of personalized brand voice comes from Denny’s, who makes it a point to post hilarious photos with equally compelling captions.
Plan It Out
A strong Instagram brand has variety so say hello to color-coded spreadsheets! Create your brand using an Instagram content calendar. This is a great way to make sure that you are not forgetting to make content for key social media holidays. Um, hello! Are you even a reliable Instagram business if you forget about National Donut Day? Although content calendars are great to hit key points, there are apps for more visual thinkers. For example, SneakPeek is an app that allows one to plan their Instagram feed in advance and see what works and what needs to be updated.
The Wrap Up
Of course, the most important part of an Instagram brand is staying authentic to the business and what is being sold. You are selling to humans who are not only attracted to what’s beautiful, but also to what’s real. We hope you found this helpful! Comment and let us know if you have any other tips and tricks up your sleeve for curating the perfect Instagram feed.