How to Tackle Unfamiliar Topics

By Victoria Hernández

In the world of Public Relations clients range from standard practices to niche fields such as government relations. Every business, organization, and public figure partake in PR one way or another. Take advantage of the flourishing field and find a career uniquely suited for your interests.

When working at an agency or job hunting, there may be clients in an uncommon industry. When you find yourself in a situation such as this, take a step back and assess the situation. The following features a guide of what to do when interacting with unfamiliar topics:

Gather what you know

Even if your prior knowledge is extremely limited, it is important to write down any and all information you do know about the topic. By doing this you’re able to get your brain thinking about the matter, while also creating basic points of reference for future information to latch onto.

Take advantage of Google

Although some resources may be unreliable, your primary search engine is a staple when attempting to acquire basic knowledge. Take a look at an online encyclopedia, articles, or industry news sites. By reading a bit about the topic, you are able to become familiar with industry terms and verbiage along with origin points. When obtaining base knowledge, Google can become your best friend.

Don’t be afraid to ask questions

It is acceptable to admit that you don’t know something. Nobody knows everything about everything. It is important to put your ego aside and talk to someone knowledgeable about the topic. Asking an individual questions can create a better learning response for your brain. When actively engaging in a conversation with an individual you are more likely to absorb information and actually understand it. 

Fact-check before publishing

If you are unsure about a fact, make sure to obtain various sources conveying the same information. At times it can be confusing to know whether something is accurate when you do not know much about the topic to begin with.

All in all, it is important to show interest and motivation to learn. Don’t stress yourself out too much in attempting to learn everything about a specific industry. As you grow within your field, you will gain new experiences and knowledge as time passes.