Media relations guide
Social media guide
What we did: Mothers Strong is a local nonprofit that works with mothers struggling with postpartum depression with a goal to building strong families. TGC has worked with Mothers Strong for three individual semesters, producing a wide range of work. Our dedicated staff has helped Mothers Strong brand and promote events including the Mother’s Strong Stroll and the Mothers Summit. We also produced promotional elements and videos. The video produced in Spring 2016 featured Mothers Strong members with a goal to help spread awareness of the resources available in the community.
Design elements have been a big part of the projects over the three semesters. Our talented design staff have created event invitations and posters, working with many drafts and examples for the Mothers Strong clients to look over and decide what works best for each event. Some design elements include bus tail advertisements that were published on busses around the Chico area, still in use today. Social media has been a big part of many projects, giving our staff the chance to research analytics, demographics and how to build audience and engagements. Event promotion always includes media coverage. One successful coverage of a Mothers Strong even was their Embracing Motherhood event in the Gridley Herald.
Fall 2014, Spring 2016 & 2017