Social Media Strategy & Management
What we did: Reading Pals is a nonprofit literacy program in Chico that has returned to work with TGC for a second semester. Reading Pals provides children who do not read at grade level an opportunity for success through one-on-one reading sessions with a committed volunteer. The program partners with Chico Unified School District and reads at four elementary school campuses. Our staff worked closely with the founders of Reading Pals to create collateral, social media strategy and content—including a brand video for community outreach. Our graphic designers produced an organizational brochure that tells the story for Sac Valley Rice Co. and how their rice produced. We also created two unique bookmark designs tailored to the target audiences: a general bookmark for adults as potential volunteers and donors, and a coloring bookmark designed for children.
Our “#WordOfTheDay” social media campaign gave Reading Pals an opportunity to reach potential volunteers and donors. Overall, the goal of our dedicated staff is to build the volunteer base and community support for Reading Pals through our communication strategy. "Producing content for Reading Pals was an absolute pleasure,” said Dylan Wakefield, account executive of the Reading Pals team. “The best part was knowing that the work we produced would support a great organization, great people and an even greater cause." Reading Pals founder, Michelle Curran was happy to return to TGC for a second semester. “There are not enough great things I could say about our experience working with TGC!” Curran said. “We were impressed by their promptness, frequency of communication and expertise. Everything was done with excellence and professionalism. I'd work with TGC again in a heartbeat!”
Spring 2017 - Now