Reading Pals
October 15, 2017
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Services Provided

Media relations

Branding

Collateral

Photography

Social media strategy/blog recommendations

What we did: For over 75 years, the Knowles family has grown rice in the heart of California’s rice country. Using their unique artisan rice mill, Sac Valley Rice Co. provides the freshest premium rice before the delicate flavors escape the grain. Their rice is 100 percent organic, grown in the lowlands of Glenn County, artisan milled and farm-to-table. TGC helped promote these key attributes through branding, social media content and strategic collateral. Our graphic designers created graphics and a logo to represent “Chico Rice.” We produced a variety of visual storytelling elements for this client, including an infographic, visual fact sheet and t-shirt designs.

The team produced a brand manual to establish clear guidelines for brand usage and message consistency. We created a social media strategy for Sac Valley Rice Co. that incorporated these visuals along with our photography throughout the semester. Our dedicated staffers enjoyed their time working on projects for this client. “Sac Valley Rice not only taught me the importance of PR in any up-and-coming business,” said Erika Paulus, Social Media Director of TGC, “but they also taught me what it truly means to produce farm-to-table products in the heart of California's rice growing community.”

Client:

Sac Valley Rice Co

Date:

Spring 2017

Website:

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