Red Hot Metal Case Study

Red Hot Metal is a client we have enjoyed working with over the course of multiple semesters. They specialize in crafting hand-made, precision tools for the glass artist. 


What we did: 

We produced and published content on their social media platforms and created a plan to make their business more recognizable to potential customers. Our goal was to sell new glassblowers and gain others interest to join and follow their pages. We collected footage, video and photos to post consistently over time. We redesigned their entire website in the spring of 2016. After we got them up and running we made sure they had all the tips and information they needed to continue posting content.

Deliverables:

Fall 2016 

  • Instructional Videos 
  • Multimedia for Social Channels
  • Social Media Strategy and Management 
  • Collateral/Graphic Design

Spring 2016 

  • Social Media Guide
  • Website 
  • Youtube Content
  • Photography/Videography

Fall 2017 

  • Tips for social media – How to Meme
  • Video Style – Ideas, Tool Care, Tool Talks 
  • Music Release/Video Release