April 15, 2015

5 common misconceptions about PR

As an aspiring public relations professional working in a student-owned PR agency for a year, I have received several questions from people such as “Is PR like advertising? Marketing?” or “So, do you meet celebrities a lot?” I don’t know where people get these ideas, but I am here to […]
April 6, 2015

Writing for the Web, Successfully

Did you know, according to Microsoft Research, the average Web reader will spend 10 seconds deciding whether to stay on a page or click “back” and go on to the next Google result? Well, if you did not, now you do! As the ever-changing world of journalism shifts from copy […]