October 12, 2017

How to Be An Inclusive Writer

As an aspiring public relations professional, words are a big part of my job. From press releases to Instagram posts, my words matter and they affect a lot of people. That being said, here is a resource guide for being an inclusive writer: Race: When we, as professionals, are writing […]
May 5, 2017

How to Perfect Your Instagram Brand

How to Perfect Your Instagram Brand Instagram is an incredibly important part of maintaining a successful and modern business. I mean, look at Starbucks and their 14 million Instagram followers– that’s the same amount as Channing Tatum! Starbucks doesn’t post selfies of their six-pack so they must be doing something […]
May 5, 2017

5 Tips on how to snap the best pic

In photography composition is key. Placing your subject, using certain colors, and picking the right background helps your picture look the most professional it can be. The subject of your photo is the most important part to make clear and draw the audience’s attention to. Because the subject is the […]
May 5, 2017

Clients that seem challenging are the most fruitful experiences

In a perfect world, every client you have would be, well–perfect. Whether you’re working a summer job, a rigorous internship for school or have been with the same company for years, there are certain clients that seem to take more out of you than your time and effort. According to […]
March 1, 2017

The power of networking

A selfie of Michael Beadle and myself, Tina Riccio, in front of Ubisoft SF Head Quarters. For those of you who are still in your developing collegiate years or even those who have yet to start the job hunt, I cannot stress the importance of networking and making connections enough. […]
October 6, 2015
An infographic about the top firms in the PR industry

Infographic: Knowing the PR Industry

By Kate Kelly, Digital Media Assistant / Photographer