Keep your subject line short and sweet to catch and keep any reporter’s interest
Photo from Pixabay
By: Sydney Oliva
Pitches can be a tricky thing to tackle. It can cloud the brain to try and figure out the right words to capture someone’s attention, but don’t overthink it. The key to success is simple: keep it short and sweet. Reporters are constantly bombarded with emails. If the subject line happens to catch their attention, the last thing they want to do is read a pitch that’s too wordy. You want to make them want more. Keep your pitch a few sentences long. Give them enough to be interested, then they’ll come to you looking for more. Here’s how to write and attention grabbing pitch.
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