May 5, 2017

How to Perfect Your Instagram Brand

How to Perfect Your Instagram Brand Instagram is an incredibly important part of maintaining a successful and modern business. I mean, look at Starbucks and their 14 million Instagram followers– that’s the same amount as Channing Tatum! Starbucks doesn’t post selfies of their six-pack so they must be doing something […]
May 5, 2017

Clients that seem challenging are the most fruitful experiences

In a perfect world, every client you have would be, well–perfect. Whether you’re working a summer job, a rigorous internship for school or have been with the same company for years, there are certain clients that seem to take more out of you than your time and effort. According to […]
March 2, 2017

TGC in NYC

Megan McCourt– Account Supervisor, PPR Worldwide Former Tehama Group Communications Editorial Director and General Manager, 2010-2011 It’s nearing that time of the year where graduating students frantically polish their resumes, spend hours online searching for that dream first job and, if others are like me, practice interviewing for hours in […]
March 1, 2017

The power of networking

A selfie of Michael Beadle and myself, Tina Riccio, in front of Ubisoft SF Head Quarters. For those of you who are still in your developing collegiate years or even those who have yet to start the job hunt, I cannot stress the importance of networking and making connections enough. […]
February 20, 2017

Do Creative Hashtags Earn More Engagement?

Imagine having the task of choosing your organization’s main hashtag to be used on all promotional materials. Sounds pretty easy, right? An article by Sports Blog Nation ranked all of the NFL team’s new Twitter hashtags that are all-purpose, representations of each team. Twitter has deemed these the official team […]
September 12, 2016
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PR and Marketing in Chico

When thinking about public relations and marketing, most people relate these types of businesses to big cities such as San Francisco, Seattle or New York. When in reality, public relations and marketing firms exist in smaller towns all across the US, in cities such as Chico as well. Many graduating […]