How Management Helped Me Grow in PR

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By: Lauren Davis

Many would not think that outside management experience could help public relations in any real way but, that is not the case. After being a shift manager at a local pizza place for the last six years, I’ve learned so much that I can apply to my daily agency life. As a manager you’re not only managing your team and maintaining a well-run shift but you’re also having to take care of your clientele. In my case, customers in the food industry can be very difficult. People have different food preferences and allergies that need to be taken care of. But when a customer has an issue with something and is angry about it, I step in to take care of the situation. With this ‘crisis management’, I am taking control of the situation and making the customer happy while making sure the business is not tarnished. 

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Incorporating my passion for food into my future

A photo of an assortment of fruit and other food on a plate with a bottled drink to accompany it

With graduation six months away, my mind is being pulled in so many different directions of where I could see myself. On one end, I see myself living the glamorous city life in San Francisco. On the other end I see myself moving across the country to North Carolina living a humble life on the lake with extended family members.

Both these situations are completely different, but I want to be immersed in something I am passionate about while utilizing the skills I learned in Tehama Group Communications.

I have been surrounded by cooking and baking my whole life. My dad has always had a passion for cooking. After his career as a golf pro ended he decided to start a catering business, Fuget About It Catering, out of our tiny suburban home kitchen.

Since then it has developed into an incredible business that spread throughout our community by word of mouth. He now has a commercial kitchen and multiple catering jobs a day to prove his success. We started working for him right away as a way to make some quick cash but it soon turned into an amazing learning experience in the kitchen. Cooking is a means to express my creativity and come up with meals using ingredients I would have not thought would be good together.

So, how do I incorporate these passions into my future?

According to an article in Economy Watch, “the food industry comprises a complex network of activities pertaining to the supply, consumption, and catering of food products and services across the world.” This includes the marketing, distribution and advertising of products. That’s where I am most interested within the food industry.

Human’s basic needs will always include food and water therefore the food industry has nothing but room for growth and a profitable future. The food industry is a trillion dollar industry with is wide variety of networks.

O’Dwyer’s released a ranking of the top food and beverage public relations firms and amongst the top three are Edelman ($116,626,00),  Hunter PR ($16,500,000) and APCO Worldwide ($16,283,000). These are just three of a list of 48 agencies that work with the food and beverage industry. These growing numbers prove to me that I can work to incorporate my passion for food with my personal professional goals.

So, what’s next?

Network, network, network! That is the number one word I hear when I do site visits and it’s the way I plan to weasel my way into employers minds. I hope to stand out within these lucrative companies by incorporating my passion for food into my application process and researching their projects that involve food in some way.

Hopefully, in ten years when I am looking through old files I read this blog and have a smile on my face. The smile will be a result of incorporating my professional goals with my passions for cooking and baking.

By: Miranda Carpenello

How to Be An Inclusive Writer

As an aspiring public relations professional, words are a big part of my job. From press releases to Instagram posts, my words matter and they affect a lot of people. That being said, here is a resource guide for being an inclusive writer:

Race: When we, as professionals, are writing for a diverse audience, we are first representing our clients, first and ourselves, second. We must take into account that our audiences are diverse and may not have experienced the world from our vantage point. We do not want to offend our readers, plus, we have our clients’ reputation on the line with every keyboard click. Research always needs to be done when writing about race. Here are four different resources in regards to writing about race. These resources provide you the opportunity to break out of your bubble and be a more conscientious and inclusive writer.

Gender and Sexuality: Gendered language haunts the English language. We use gendered language everyday. It is ingrained in us to say, “policeman or mailman.” Sometimes, it is hard to identify gender-neutral terms for words that we say everyday without a second thought. One way to work in gender neutral terms into your everyday language is by using the singular they/them pronouns. If you are addressing someone and don’t want to assume their pronouns, a good rule of thumb is to use they/them. I have provided a resource along with other links below:

Ability/Disability: Often, means of ability are glossed over by media or negatively portrayed to emit a sense of shame. Instead you could use, “people with different abilities.” Avoiding stigmas around abilities will not only make your writing more inclusive, it can help empower people. Here are some resources to consider when writing about people with different abilities:

As professionals in a fast-paced environment, research before writing is KEY.

Being able to write in an inclusive manner can make your audience feel welcome and safe. It will create a sense of trust and transparency around your company and that can greatly improve its relationship with the public. When a marginalized community can see you took the time to include them, you raise the standards for  companies around you.

As professionals dedicated to the ties between company and community, you CAN do better to be more inclusive. My hope is that this resource guide can be used as a stepping stone to successful inclusive writing.

Other related writing style guides:

Is the “American Dream” really a dream if it’s taken?

The past year’s election stirred up a lot of negative attention towards immigration in the United States. However, if it was not for the hard work and talent of many immigrants this country would not have half of the things it does now.

Based on an article from Business Insider, here are some examples of how immigrants have impacted America:

 

  1. Sergey Brin, co-founder of Google, was born in Moscow, Russia, and emigrated here when he was 6 years old. Brin has an estimated worth of $24.4 billion.
  2. Do Won Chang, co-founder and CEO of Forever 21, moved here with his wife from Korea in 1981. Before Forever 21, Do Won worked as a janitor and gas station attendant. Forever 21 is now an international, 480-store empire, that brings in around $3 billion in sales a year.
  3. Shahid Khan, owner of the Jacksonville Jaguars, Fulham F.C. and Flex-N-Gate, moved to the U.S. from Pakistan and worked as a dishwasher while attending the University of Illinois. Khan is the richest American of Pakistani origin and one of the richest people in the world.
  4. Elon Musk, CEO of SpaceX and Tesla Motors and founder of PayPal. Grew up in Pretoria, South Africa and became an American citizen in 2002. Musk has an estimated net worth of $6.7 billion.
  5. Jerry Yang, founder of Yahoo, was born in Taipei, Taiwan. He moved to America when he was 8 years old, while only knowing one word of English. Yang has an estimated net worth of $1.15 billion.

 

Millions of people come to this country with hardly anything to offer, but they work hard to achieve the “American Dream.” The people mentioned above make me proud to have such a diverse and successful country, but unfortunately not everyone sees it that way.

The DACA program has been rolled back by Trump, which has directly impacted around 1.8 million DREAMers. People under the DACA program will no longer be able to renew their licenses to work legally in the U.S., which blocks them from being successful and contributing to this country. As a nation founded and built off of immigrants, I find this a little hypocritical.

Earlier this year, the Delta Iota chapter of Sigma Kappa at Chico State, was notified by our president that a fellow Sigma Kappa sister from MIT was blocked from getting back to school due to the travel ban. After hearing about something so disheartening, I began to feel embarrassed for our country.

Niki Mossafer Rahmati is a mechanical engineering major at MIT and served as the executive vice president for the Theta Lambda chapter last year at MIT. Originally from Iran, Niki holds a multiple entry student visa so she could go to school.

She is a hardworking students who is a member of a nationally recognized organization, and yet her origin was the ONLY thing that mattered when she was blocked from getting on a Boston bound flight.

Niki’s story is just one of hundreds that go unrecognized everyday. Hopefully this country can come together and take pride in our diversity, sooner rather than later. I mean, in all reality what would this country really be without immigrants?

5 Ways to Stay Out of Trouble on Social Media

You know this scenario all too well.

You are scrolling through your camera roll on Sunday morning and find photos from last night of you with your roommates at the bars. You think you have found a photo that is totally insta-worthy. That is when you should stop, drop and ask yourself, “Is this acceptable to post on social media?” Here are some guidelines to consider.

  • Don’t post anything you wouldn’t want your future employer to see.

You are sadly mistaken if you think employers read your application and resume and leave it at that. Social media is not a full representation of who a person is. However, when employers are sifting through hundreds of applications, it is something that puts a face and personality to your application. Make sure you take advantage of your online persona and craft it into someone that people will be pining to hire. Or, risk employers moving on to the next applicant because your online image is unprofessional and sloppy.

  • Privacy online is a myth.

You might think you are safe if you have your accounts on private, but there is always a mutual friend who can show someone of importance your posts on social media. Screenshots exist. You should assume the worst when posting something risky on social media, whether it is a photo on Instagram or a tweet.

  • Keep it neutral.

It should go without saying, but you should not post vulgar language or insensitive viewpoints on social media. You are entitled to your opinions. Just be ready to own up to the consequences for posting politically heated views or language that you wouldn’t want your grandmother to hear you say.

  • If you hate your job, complain to your friends in person. Don’t blast it on social media.

First of all, your current employer could see it and fire you. You might not care about it at the time, but think about how it could affect you when you are looking for a new, better job. If other employers see you complaining freely and publicly, they might not think you are the right person for their company. Who is to say you won’t start bad mouthing them once you get the job?

  • Showcase your personality.

Professional social media profiles shouldn’t lack personality. Just because you are refraining from posting unprofessional content doesn’t mean you shouldn’t share photos from your life or let your humor seep into your captions. Your social channels should leave a good first impression. Keep them clean, but make sure to make them interesting. Most importantly, make them reflect who you are and what you stand for.

Written by: Victoria Agius

How to Perfect Your Instagram Brand

How to Perfect Your Instagram Brand

Instagram is an incredibly important part of maintaining a successful and modern business. I mean, look at Starbucks and their 14 million Instagram followers– that’s the same amount as Channing Tatum! Starbucks doesn’t post selfies of their six-pack so they must be doing something else right. So what exactly is it that makes a successful Instagram page and attracts followers who are genuinely interested in the products or services you are selling?

Color

First and foremost, there are 600 million monthly active Instagram users so it is important to make yours stand out on the very first click. One way to do this is by choosing a curated color palette. Take Youtuber Rachel Aust’s Instagram, for example. She sticks to four primary colors: white, black, green and light pink. This has become her brand and it is quite successful. I automatically know that it is one of her posts the second it pops up in my feed. Businesses can use this tactic by making their logo colors the primary colors in their posts.

Another way to curate your Instagram’s color palette is by sticking to a consistent filter. I personally use an app called VSCO and stick to one or two filters. Another way to do this is to use Photoshop to edit out colors that do not work with your theme. This may seem like a lot of work but having a well-thought-out Instagram will attract customers and make your business more money—which, when put in those terms, is worth a few minutes on Photoshop.

Don’t forget to keep up with the latest trends in your field for color but also try to stand out and be unique. People will remember a unique color scheme and come back looking for more.

Quality over Quantity

Alright, now that your aesthetics are on point, quality photos are a must. Even though the iPhone 7 can take better photos than some point-and-shoots, most professional businesses will use only high quality DSLR photos for their Instagram. This can include shots of models wearing a company’s clothing line, photos of the city the business is located in, inspirational quotes on top of beautiful backgrounds and more. World Market does a great job curating their Instagram because they pair high-quality photos with a consistent color scheme.

If you are lacking content for your Instagram feed, simply go outside and take photos of the city for an hour and use this shoot throughout your feed to promote variety and also personalize your business. For example, if you are trying to sell sandals, good content would include photos of the beach–the perfect place to wear your sandals.

Give Your Brand A Voice

Yes, it is great to sound professional and get right to the point, but people relate to real-life stories and humor. Caption the photos with a voice that is unique to your brand. Don’t be afraid to be hilarious or respond to comments. But, be wary of controversial issues if you do not want to lose customers or followers. A dramatic example of personalized brand voice comes from Denny’s, who makes it a point to post hilarious photos with equally compelling captions.

Plan It Out

A strong Instagram brand has variety so say hello to color-coded spreadsheets! Create your brand using an Instagram content calendar. This is a great way to make sure that you are not forgetting to make content for key social media holidays. Um, hello! Are you even a reliable Instagram business if you forget about National Donut Day? Although content calendars are great to hit key points, there are apps for more visual thinkers. For example, SneakPeek is an app that allows one to plan their Instagram feed in advance and see what works and what needs to be updated.

The Wrap Up

Of course, the most important part of an Instagram brand is staying authentic to the business and what is being sold. You are selling to humans who are not only attracted to what’s beautiful, but also to what’s real. We hope you found this helpful! Comment and let us know if you have any other tips and tricks up your sleeve for curating the perfect Instagram feed.

 

5 Tips on how to snap the best pic

In photography composition is key. Placing your subject, using certain colors, and picking the right background helps your picture look the most professional it can be. The subject of your photo is the most important part to make clear and draw the audience’s attention to. Because the subject is the reason you are taking the picture, it should clearly be in focus. Here are some tips on how to lead your audience’s eye to the subject and make your picture stand out among the rest.

Tip # 1
Leading Lines: Use lines to lead to your subject, a specific part of the frame, or a vanishing point in the background of the frame. People’s eyes naturally like to follow lines.

Tip # 2
Rule of thirds: Divide your frame into two horizontal lines and two vertical lines equally. The important elements in your picture should be placed along one of those lines instead of in the center of the picture. An off-center picture is more pleasing to the eye.

Tip # 3
Complementary colors: Every color has an opposite on the color wheel that compliments it the best and has the strongest contrast when put next to each other. Use colors that compliment each other and make the other color stand out. For example, red is the complementary color and opposite of green.

Tip # 4
Framing: When placing your subject in a photo, proper framing can really make your subject stand out. Using structures, windows, door frames, light etc. to crop around your subject work well to guide the viewer’s eye toward the subject.

Tip # 5
Rule of Odds: Always use an odd number of subjects when working with more than one subject. This gives the picture more harmony and balance visually.

Your composition can make or break your photo,so next time you are about to snap a picture keep these compositional tips in mind. Play around with these tips and watch your photography skills grow! Happy snapping!

 

Clients that seem challenging are the most fruitful experiences

In a perfect world, every client you have would be, well–perfect. Whether you’re working a summer job, a rigorous internship for school or have been with the same company for years, there are certain clients that seem to take more out of you than your time and effort.

According to the article Coping with difficult clients – three common types written by Rachel Antman from LMV Group, the main types of difficult PR clients include the “busy bee,” “authoritarian” and “scapegoat.”

The busy bee is usually a great client, but so overwhelmed with other tasks that public relations falls to the side, creating slow turnaround and challenges getting critical information to the practitioners on time.

The authoritarian likes control, so much so that the PR professional is no longer seen as a strategic asset but an assistant, making the work less successful than it could be.

Last is the scapegoat. This client tends to take all the credit for good work, then doesn’t bat an eye when blaming the PR agency for every failure.

When working with these types of clients, it’s important to remember that all of your experiences can be fruitful when you actively look for the value in them.

I. Personal Growth

Personal growth is different for everyone—it takes going through certain situations to learn how you can become a better person. Working with a difficult client is a sure way to figure out personal areas needing improvement.

The science of neuroplasticity explains how your thinking can change your brain chemistry. Staying positive can not only help you get through the work, but also rewire your brain to help you deal with it in the future. Even though during client related conflicts it can be easy to wallow in negativity, a positive attitude will be better for the situation, the client and yourself.

Learning to take your failures as opportunities for growth is beneficial in the workplace and day-to-day life.

II. Positive Change in Work Ethic

With a poor work ethic, it can be difficult to get anything done and keep the morale of your team high. Even professionals with a typically strong work ethic can struggle under pressure when dealing with tough situations. By constantly instilling a positive work ethic in yourself, those around you will most likely notice and benefit.

When dealing with a difficult client, it can be easy to get caught up in your emotions rather than logically thinking the issues through. Separating your personal feelings from the situation can strengthen your work ethic and all the components that come with it.

Work ethic is a virtue that’s believed to enhance character and contains many different traits. Professionalism, humility, dedication, accountability and respect are a few key elements necessary for a strong work ethic. These qualities include:

Professionalism: Broad because it encompasses all other aspects of work ethic—not only how you dress but how you act.
Humility: By acknowledging everyone’s contributions, maintaining a sense of humor, always being open to learning and teaching with integrity and appreciation those around your will trust and listen to you.
Dedication: Being passionate about your profession and company, and not submitting work until it reaches perfection, those around you will notice.
Accountability: Set an example for other employees by taking responsibility for your mistakes, not making up excuses and not making the same mistakes twice.
Respect: By always treating your clients with respect—even the most difficult—it will show grace and the value of your personal and professional worth.

III. Reaching Common Ground

One of the most beneficial skills to have when working with clients is communication. Establishing control of the account in the beginning will help you understand not only what the client wants, but will give you the creative freedom you need to do the work.

“I learned you have to say what you want and what the client wants up front,” said Kasey Perez, community manager at TGC, “it won’t happen later if it doesn’t happen in the beginning.”

Taking control from the start will garner respect from the client and allow you to steer negotiations in the right direction. Sometimes, conflicting ideas between PR practitioners and their clients can get ugly and defensive. Manipulating the situation to your advantage won’t solve the issue and the real reason for some conflicts may lie below the surface.

Reaching common ground takes mutual effort between you and your client. Being able to quickly realize the conflict, take control of the situation and find a resolution that works for both parties is a skill that will be beneficial throughout your entire career.

By: Josey Lonzo

Tattoos in the workplace

Tattoos or “taboos,” depending how you view them, have always been a hot topic of conversation when it comes to the workplace. Questions of their professionalism and whether they belong in the workplace are constantly circling.

I think tattoos are beneficial to the workplace for these reasons:

  •     Tackle social norms and challenge the changing industry of public relations.
  •      Address a social change that is congruent with the shift in generations.
  •      Teach people to not judge a person by their appearance.
  •      Teases people to ask questions and engage with their coworkers.
  •     Offer another perspective.
  •     Open a door to imagination and interpretation from others
  •      Shows creativity and expression.

Shaming the presence of tattoos in the workplace stifles the creativity and expression of employees in an industry that needs those qualities.

Now more than ever, public relations firms need inventive individuals in order to make an impact in the growing industry. I think ownership of tattoos demonstrates  risk taking ability, and that can translate to a positive work environment.

I have two tattoos, one of which rests on my left forearm just below my elbow bone. It consists of three evenly spaced, black lines that represent my two siblings and me. All three of us got the tattoo together but in different regions of our bodies, and mine got the most flack from our parents because my location is the most prominent of the three.

Prior to getting this tattoo, my parents felt the need to reinforce the idea of damaging my future chances at getting a job. I was conscious of the severity of my decision and that I could potentially be limiting myself of future jobs but I decided that I would never want to work for a company that stumps creativity in the workplace by not allowing tattoos. I also figured that most professional attire would cover my tattoos, but there was still risk involved.

Just like most anything else, there is a time and a place for tattoos as well. At the end of the day, companies have to protect the workplace, so not all tattoos may be acceptable depending on whether they contain vulgar or offensive content. But more importantly than vulgar tattoos, I think tattoos should be covered when meeting with a new client for the first time. With varying opinions on tattoos it is always best to err on the side of caution when you are trying to make a great first impression. No one wants to damage a relationship or lose a client because of something that could have easily been avoided.

As a send off tip, I think a good rule of thumb to follow is the saying, “In the streets dress your best but at work be comfy at your desk.” Simply, just cover up your tattoos if you could be client facing.

Each Chainsmokers song sounds ‘Closer’ to the last

Why do we love to hate The Chainsmokers, or hate to love them? It’s a constant battle between the two, but we still can’t stop listening.

The Chainsmokers are an American DJ duo consisting of Drew Taggart and Alex Pall. They formed in 2012, but Pall wasn’t in the group yet. At that time, it was Taggart and another producer named Rhett Bixler.  

The Chainsmokers may not know this, but they are successful public relations professionals. PR often entails social media and press releases; however, this DJ duo uses their music equation as their own personal form of PR.

A commonly heard complaint about these artists is that all of their songs sound the same.

Here’s the catch–they do that on purpose. Let’s dive deeper.

The Chainsmokers’ first ever live performance and popularity breakthrough was with their ever-so-trendy (and ever-so-hated-on) single, #Selfie, released in 2013. #Selfie reached top hit charts internationally. The beat is catchy and words are fun to mock, think: Friday.

From this point forward, The Chainsmokers’ hits have gotten increasingly popular. The most crowd-pleasing include: Closer, Don’t Let Me Down, Something Just Like This and Paris.

Although the most popularly used beats per minute for top hits is 120 BPM, all of these tracks are within a slower range of 80-100 BPM. The Chainsmokers chose a beat that matches our resting heart rates, making the songs easy to listen to.

We sing along with the vocals effortlessly. This is because they commonly consist of a small variation of notes that are within our mid-range, or natural speaking pitch.

The lyrics are simple and to-the-point with minimal need for imagination. We don’t need to wonder what he means when he says, “Baby pull me closer in the back seat of your Rover.” The picture is crystal clear. Our brains fully grasp what is going on in the song; we learn the lyrics quickly.

Lastly, The Chainsmokers follow something called a simple verse-chorus form. The verses and choruses use the same tempo and notes. This makes the songs satisfying and pleasing to the ear. By the time the drop comes, you’ve already heard those notes- in that order. But this time, it’s just done with a synthesizer instead of vocals. Our brains love patterns, and we can hear them time and time again in The Chainsmokers’ music.

By combining a soothing beat, simple melodies that are easy to sing and a satisfying song form, The Chainsmokers have roped us in without us even realizing.

As musicians or PR professionals, it is important to take note of the tactics The Chainsmokers use to ensure their optimum success. By using their crafted equation, they are able to keep listeners tuned in.

Are The Chainsmokers musical sellouts or simply clever public relations practitioners? That’s up to you to decide.