Tips on social media analytics

How important it is to track social media analytics to develop, grow and extend your brands reach.

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By: Kelsi Taylor

Public relations revolves around social media. This is why it is vital to have a strategy so that you can build that picture perfect page. Create attractive posts, gain followers and receive the highest number of likes, shares, reposts, and retweets. The secret to increase any of those numbers starts with analytics.

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How Management Helped Me Grow in PR

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By: Lauren Davis

Many would not think that outside management experience could help public relations in any real way but, that is not the case. After being a shift manager at a local pizza place for the last six years, I’ve learned so much that I can apply to my daily agency life. As a manager you’re not only managing your team and maintaining a well-run shift but you’re also having to take care of your clientele. In my case, customers in the food industry can be very difficult. People have different food preferences and allergies that need to be taken care of. But when a customer has an issue with something and is angry about it, I step in to take care of the situation. With this ‘crisis management’, I am taking control of the situation and making the customer happy while making sure the business is not tarnished. 

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