How Inbound Marketing Is The Future

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By: Noah Andrews

Outbound marketing or interruption marketing has long been the method of choice for companies who look to promote their products. And in theory, it makes sense. Promoting one’s product through continuous advertising, promotion and public relations initiatives seem like a sure-fire way to cut through the noise of the modern-day lifestyle. But in reality, more often than not you are simply adding to it. The answer to combating all the noise created by modern-day marketing, is simply to change the “out” in your outbound marketing strategy, to “in.” Inbound marketing is a technique that draws customers to products and services via content marketing, social media marketing, search engine optimization and branding.

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