Tips for building a successful personal brand

As college students, many of us are unfamiliar with the concept of personal branding.

However as graduation approaches and the job hunt begins, it becomes clear that having an established personal brand is crucial in differentiating yourself from the competition. It is a combination of who you are as a person and who you are professionally.

  • Are you someone that would fit into that company’s corporate culture?
  • Are you a pleasant and well-rounded person to work with?

Your personal brand can be worth just as much as skills and experience on a resume.

Be true to who you are.

The first step of establishing a personal brand is knowing yourself. Embracing your quirks and differences is key because each of us has the ability to bring something new to the table. Think about all the aspects that make up your personality. What are your passions or hobbies? Stay true to yourself and hold yourself with confidence. This can make all the difference when networking and interviewing for jobs.

Know your values and beliefs.

Whether it’s having a strong work ethic or believing that everyone’s ideas deserve to be heard, know what your core values and beliefs are and stick to them. Your morals are an essential part of your personal brand because they affect decisions you make, both in and out of the workplace.

It’s not just who you are in a professional setting.

Personal branding includes your appearance and behavior in the office and out on the town. Believe it or not, the way you carry yourself outside of work impacts your personal brand, so it is important to always represent yourself in a classy way. This also includes posts and pictures on social media accounts. Before you post, think about if your future employer saw your Facebook or Instagram pictures. How do you want to portray yourself?

Show your personality and sense of humor on social media.

We have all heard that it is necessary to have an active social media presence when applying for jobs. To make your profile stand out against other post-grads, show your unique personality wherever you can. Have a witty and creative bio summary on LinkedIn. Post thoughtful and relevant information regularly on Twitter. Show that you are engaged in the industry that you wish to be hired in. But remember to always make sure the content you post is appropriate and tasteful.

Have a solid elevator pitch.

Whether you’re attending a career fair or a job interview, you need to be able to sum up who you are and why you’re worth hiring in a minute or less. You may need to practice your elevator pitch to make sure you get your main points across. This will be the first impression you give to potential employers, so it is paramount that you sell your personality and skill set as much as possible.

Screen shot 2015-04-02 at 3.30.16 PMPhoto credit : Daryl Scott

by Diana Gallagher, assistant account executive

Tips on Landing an Internship After College

The rule is we all go to college to land our dream job. The truth is, that rarely happens. We have to gain experience through internships before moving up to our dream job.

It also involves a lot of waiting and interviews with countless companies.

I have been on four site visits to numerous companies including Zynga, Brocade and Airfoil. I have also been able to speak with company representatives from FleishmanHillard and GeekWire.

All the people I have spoken to recommend applying three months before graduation. They also recommend internships during college to gain experience and taking courses that will put you ahead of other applicants.

I have found a few tips that are helping me apply for internships.

Shaking hands in internship process
Photo credit: Chantal Richards

1. LinkedIn

Having a profile on LinkedIn helps connect you to different companies around the world. A LinkedIn profile should have everything up to date and be consistent in the job descriptions. Be as detailed as possible. Also, ask for recommendations and endorsements from your connections because this will promote your skills to potential employers.

2. Get a lot of experience

Experience is what sets you apart from other applicants. The more work you can show off in your portfolio, the better. This can also include work from classes that pertains to the internship you are hoping to land.

3. Walk the walk and talk the talk

Selling yourself starts with the way you present yourself. First impressions are everything when trying to land an internship. This includes dressing appropriately, minimizing cursing and being early to scheduled interviews. It also includes how you present yourself publicly on your social media.

4. Research companies

Researching the company you see yourself working in is key. You have to look at the culture of the company and the mission statement, as well as organize a site visit to see how the atmosphere in the office is. If you don’t see yourself fitting into the company, move on to a company you do see yourself being a part of.

5. Spread your net as far and wide as possible

Being able to land the internship you want includes applying for as many as possible. It might not be the ideal one you want, but as my motto goes: Spread your net wide because a fish is bound to bite.

Applying for internships is tough, but it does pay off because we all have to start somewhere.