5 Ways to Stay Out of Trouble on Social Media

You know this scenario all too well.

You are scrolling through your camera roll on Sunday morning and find photos from last night of you with your roommates at the bars. You think you have found a photo that is totally insta-worthy. That is when you should stop, drop and ask yourself, “Is this acceptable to post on social media?” Here are some guidelines to consider.

  • Don’t post anything you wouldn’t want your future employer to see.

You are sadly mistaken if you think employers read your application and resume and leave it at that. Social media is not a full representation of who a person is. However, when employers are sifting through hundreds of applications, it is something that puts a face and personality to your application. Make sure you take advantage of your online persona and craft it into someone that people will be pining to hire. Or, risk employers moving on to the next applicant because your online image is unprofessional and sloppy.

  • Privacy online is a myth.

You might think you are safe if you have your accounts on private, but there is always a mutual friend who can show someone of importance your posts on social media. Screenshots exist. You should assume the worst when posting something risky on social media, whether it is a photo on Instagram or a tweet.

  • Keep it neutral.

It should go without saying, but you should not post vulgar language or insensitive viewpoints on social media. You are entitled to your opinions. Just be ready to own up to the consequences for posting politically heated views or language that you wouldn’t want your grandmother to hear you say.

  • If you hate your job, complain to your friends in person. Don’t blast it on social media.

First of all, your current employer could see it and fire you. You might not care about it at the time, but think about how it could affect you when you are looking for a new, better job. If other employers see you complaining freely and publicly, they might not think you are the right person for their company. Who is to say you won’t start bad mouthing them once you get the job?

  • Showcase your personality.

Professional social media profiles shouldn’t lack personality. Just because you are refraining from posting unprofessional content doesn’t mean you shouldn’t share photos from your life or let your humor seep into your captions. Your social channels should leave a good first impression. Keep them clean, but make sure to make them interesting. Most importantly, make them reflect who you are and what you stand for.

Written by: Victoria Agius

Alumni Update- From TGC to Copernio

The Tehama Group Communications staff this semester consists of about 90 percent seniors. So at this time in the semester all of us are scrambling, sweating and seriously panicking about the fact that we will be graduating in less than five weeks.

Where will we live? Who is going to hire us? Was this is right choice?! All of these questions will keep us awake at night, but when we start to have these thoughts, we need to remember the success stories that come out of TGC year after year.

We have seen these successes from guest speakers who come talk us every semester and on our LinkedIn alumni groups.If you still don’t believe me, an alumna who was in our shoes exactly a year ago has a great story of how she has been able to find great success in the professional world of PR post-graduation.

Allison Hahn was in TGC the entire school year of 2015-16 and held the position of Account Executive, being responsible for multiple clients. After graduation Allie was quickly hired by a Copernio, an agency that specializes in Consumer Tech PR, and has been there for almost a year. Below is a Q and A conducted with Allie regarding her life after graduation and some good tips and knowledge for us graduating seniors.

Allie Hahn at the airport on her way to the trade show, “ Get Geeked,” in San Francisco.

  • Question: What did you find most rewarding and most challenging about being in TGC?  Is there anything you learned that helped you with the job search process?  

Answer: I think the most rewarding and challenging thing was one in the same – working with clients and trying to communicate their PR needs with them. When it worked, it was so satisfying, even though it can be difficult to get to that point. It’s something that I experience now in my job everyday.  TGC showed me what my strengths and weaknesses are and what kind of work environment I should seek.

  • Question: When you were hired at Copernio, what was your starting title and what is your current title?

Answer: I started as an intern and am now an Account Coordinator, but since my agency is so small, I have a lot of opportunities to do tasks related to Account Management.

  • Question: Can you give a brief summary of Copernio?

Answer: Copernio is an agency in Orange County that specializes in Consumer Tech PR. It’s a boutique firm with only seven employees. Before I started working there, I always assumed a boutique agency was a young agency that was growing. That’s not the case here. We’re just a small but tight-knit team, but our business model is developed. Copernio is actually the oldest PR agency in Orange County. Within the umbrella of tech PR, we have a rather diverse client base. The clients range in needs and how integrated we are in their company.

  • Question: After being employed for almost a year now, how would you describe your work/life balance as an entry level employee?

Answer: I’m really lucky to be where I’m at because they really promote a good balance. I feel like I’ve been able to establish a life for myself post-grad outside of work. There’s some nights where I’ll have to work late or when I travel, I’ll lose a weekend, but overall my employer is flexible and I am able to take time for myself. I’ve also learned to avoid checking my work email on the weekends and after 7 p.m. so I have some time to actually unwind.

  • Question: What have you found to be the most rewarding and most challenging?

Answer:  The most rewarding is that I feel like my ideas are valued. They aren’t all good, but everyone in the office will listen to me will always listen and help me improve them so I can present them to the client and see them through to completion.

As for most challenging, my agency has a big policy of self-management. No one is going to be breathing down your neck reminding you what needs to get done or checking in on your progress for a project. Overall it’s been a good thing, but it’s an adjustment from college and TGC where there’s a lot of check-ins while you’re working towards a deadline. At my agency, you have to take the initiative yourself to make sure something gets done.

  • Question: Did TGC prepare you well for your entry level job?

Answer: TGC prepared me very well for my job! Some skills you can’t be prepared for and you will have to learn depending on the job you’re doing regardless, but TGC did a great job giving me an understanding of what a PR agency does and how to be adaptable to the needs of clients.

  • Question: What do you wish TGC or the J&PR department would have prepared you for more?

Answer: In college, we talk a lot about planning and preparation, which are very important in PR. However, clients will often throw you curveballs and it can be hard to stay on task with your original plan, so sometimes knowing how to adapt is more important than knowing how to prepare.

  • Can you give some brief descriptions of your biggest accomplishments thus far in your career?

Answer: I’ve had my clients get some really good National Media coverage which is always exciting, including pieces in Good Housekeeping, Refinery 29, USA Today and The Huffington Post. One of the coolest things that’s happened was I got interviewed on camera on behalf of a client at CES and it ended up on Wired. Wired is one of the biggest tech publications out there and sparked my interest in working in technology a few years ago. It was a very cool, full circle moment.   

  • Question: I know you have attended two huge trade shows for your company, in San Francisco and Chicago, can you explain how those experiences were and the major things that you got out of it?

Answer: I’ve been to three press/trade shows so far – Get Geeked in San Francisco, CES in Vegas, and The International Home and Housewares Show in Chicago. All three have been different and have been really good learning experiences.

The best thing about these shows is that you get to work with your client face-to-face, an opportunity that doesn’t happen often, and you get to meet members of the press that you’re constantly pitching. The shows are very crazy though and you lose a lot of sleep. CES was the most intense. It’s right after the holidays and the biggest tech trade show in North America. One of my days started at a TV station at 6 a.m. and ended at a press event around midnight. I was on my feet and talking the entire time. It was very fun, but one of the most exhausting days my life.

  • Question: Do you have any advice to give to J&PR seniors that are graduating this May? 

Answer: My biggest advice for seniors would be to relax and enjoy your last weeks of college! You will find a job and you will make the transition from the college life to adult life successfully. I loved Chico with my whole heart and moving back to So Cal was scary. I was dreading graduation and the unknowns that followed it. I wish I would’ve spent that time being happy and enjoying myself. You’ll never get that time back, so don’t spend it worrying about the future.

As scared as we are and will continue to be until walk down that field, I hope we can take a step back and breath. This internship and program has instilled in us the necessary skills and abilities to get out there and find a way to be successful and #Employeed! Good luck seniors.

 Written By: Kasey Perez

Alumni Spotlight: Sara Pimentel

 

Photo’s by Sara Pimentel.

With May approaching, many of our graduating staffers have begun job hunting and looking to alumni and recent graduates for guidance and direction on what is wanted in a public relations agency. We hear in classes or from internships the importance in making connections. Creating connections is valuable in any field of work but especially in public relations.

Networking is Key

Networking is a valuable skill because it opens opportunities with future clients, PR pros, news outlets and journalists. In TGC we create personal relations with our clients, but it can be easy to forget that the most important relationships we make are with our fellow interns. A great way to network is through the connections that we make with alumni in our agency. Our alumni provided our agency with guidance and growth and it is valuable to stay connected with their lives.

Sara Pimentel, alumna of TGC, graduated from California State University, Chico in Spring 2016. She served TGC for two semesters as an Account Executive and Editorial Director for eight different clients. Since graduation she moved to San Francisco and worked for two different PR companies. She interned for SHIFT Communications and was recently employed as an Assistant Account Executive at Finn Partners. She faced some difficulty transitioning from the small town of Chico to the Bay Area because she had to start from scratch, but was is also exciting for that same reason. She got to recreate herself and build new relations with those surrounding her.

Enjoy what you do

Sara emphasized that when choosing a job, it is important to keep in mind that you need to enjoy going to work every day. On her job search the core culture values she looked for was a company that was understanding, fun, supportive, spontaneous and open. These core values are what led to the beginning of her career at SHIFT Communications.

Sara was thankful for her experience interning with TGC and working on multiple accounts because it prepared her for an unusual experience interning with SHIFT. She worked on 7 to 9 different client accounts simultaneously.

“My team knew it was a lot,” Pimentel said. “But they trusted me, and I was able to do it.”

A company’s culture is everything

 

Moving away can be tough you are given a clean slate, starting a new job can be challenging. Sara said the most important lesson she learned from working at SHIFT is the value of being honest.

“If you have too much on your plate, tell someone,” she said. Pimentel chose SHIFT because of their supportive culture. Finding a supportive agency was valuable to her, she emphasizes how important it is to not be afraid to tell someone you are feeling overwhelmed, you are a team and they are there to help.

Change is good

She has just begun working for Finn Partners, and so far she loves it because it allows her to be more creative. Finn works with consumer technology clients, so she is familiar with the space and the products, but it’s still a new world.

San Francisco has become her home and she does not see herself moving away for a long time. She hopes to become even more confident in her abilities and eventually have people looking to her for advice.

Work with what you have

Her advice to graduating students is: “Know what you want, but be flexible. You have to go with the flow. Some things will happen just like you dreamed they would, but a lot won’t, and you have to make that work.”

Written by, Hope Lumbley.

The “Benefit” of Social Media

It seems like everyone has some sort of social media channel today, whether it be a person, a company, a brand, or even a dog (seriously!).

Social media has allowed companies to interact with their customers in a different way. This has brought around some wins and, of course, some fails.

Overall social media has been beneficial to many industries and some have simply flourished with the growth of each channel. Perhaps one of the most successful in implementing social media into their identity is the beauty industry.

The beauty industry is a visual one. So many companies have really taken the visual aspect and worked it together beautifully with the personality of their companies. One has really set itself apart in the eyes of the beauty world and its followers: Benefit Cosmetics.

Benefit has been around since 1976, the company was started by Jean and Jane Ford and has thrived ever since. Benefit is known for their colorful and often times sassy packaging and products.

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How are they killing the game?

Benefit has effectively blended the sassy personality of their brand, the colorful charisma of their products and the behind the scenes looks at their company. Not only is their personal content on their channels amazing, but the relationships that they build with their fans and followers is something that all brands should strive for.

Benefit makes it a habit to interact with their followers. It is rare to send a tweet or tag a picture on Instagram that doesn’t garner some sort of response from this huge global brand. Benefit also makes a practice of displaying and promoting great work that their followers have created with their products. Whether it is a great wing using their innovative liner, or a set of eyebrows that is totally on “fleek” after a visit to the Brow Bar, they will let you know and sometimes even share your photo on their channels.

Twitter

Benefit “slays” the Twitterscape by bringing their bold personality into each tweet! Check out of a few of their most recent. Benefit isn’t afraid to color outside the lines when it comes to their brand and voice!

 

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Instagram:

Not only are they winning at Twitter on daily basis, Benefit’s most visual channel, Instagram, is a beautiful representation of the words aesthetically pleasing. The photos are bright, high resolution, simple and beautiful. The entirety of Benefit’s Instagram embodies the colorful charisma of their brand. Benefit embraces the different side of the beauty world, whether it is guys wearing makeup or cutting-edge products, they are not afraid to be different and encourage their followers to do the same.

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YouTube:

One of the biggest social media channels in the beauty world is YouTube. YouTube has quickly become a haven for professionals and enthusiasts in the beauty realm. There are billions of beauty related YouTube videos, and the amazing thing is most of them are not created by brands. Beauty “gurus” have quickly taken over YouTube as a channel. Benefit has done a great job of not only competing with brands that are trying to make their mark on YouTube, but they have worked to integrate these gurus (who have millions of followers) into their own channel and hold their own in the world of YouTube.

Check out Benefit’s new campaign featuring beauty gurus Dulce Candy (2,116, 131 followers) , Nyc Dragun (112, 717 followers), Nicol Concilio (193, 152 followers) , and Tess Holliday a well know plus-size model.

Snapchat

Finally, Benefit has made the leap that many companies are making to Snapchat (BenefitBeauty), which provides an even deeper look inside the world of Benefit. Behind-the-scenes looks, chatting with beauty gurus, contests and daily office life. Their story is a must follow for all the beauty lovers and social media enthusiasts.

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While Twitter, Instagram, YouTube and Snapchat seem to be the fan favorites. Benefit has completely covered their bases in the social media game and have amazing accounts on LinkedIn, Facebook and Pinterest!

Benefit is a great display of what a dynamic social media strategy looks like for not only a beauty company but all companies and industries. They have created a strong brand and compelling voice that has been successfully applied and appropriate for each for channel they utilize.

Written by Cheyenne Cameron-Pruitt, Digital Media Director

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Using Social Media Professionally

Blog ImageTechnology is constantly evolving and it seems almost impossible to keep up with all of the changes. Social media is one major component that has continued to grow with the changes in technology. Aside from being used for just social communication, social media has proven to be an effective way for companies and professionals to market and expand their networks. 

When using social media for a company, it is smart to create a page that consumers can easily “like” or “follow”. According to Forbes, some of the benefits of social media marketing are:

  • Strengthened brand recognition: Increased visibility through social media is vital to help the company grow. Customers can then easily recognize the brand and the content it promotes. 
  • Improved customer loyalty: With business social media profiles, customers are more likely to remain loyal to that company because they have the ability to directly connect and engage.
  • Show a higher level of customer service: Social media allows businesses to gain that extra step in customer service. Direct engagement allows for customers to easily voice their opinions and for the company to take action immediately. By responding quickly and truthfully, companies can maintain a transparent and trustworthy image with their consumers.

 Social media can also be utilized by individuals from a professional standpoint. LinkedIn is a social media channel that is specifically geared toward professionals. Users can easily connect with other businesses and individuals in order to promote themselves on LinkedIn. One advantage is that users can join groups that are directly related to specific companies and interests. Here are some ways using groups can be beneficial according to the LinkedIn Official Blog:

  • Join groups that relate to your industry: Topics can range from broad to more general, so it is easy for users to find a group that interests them. By joining and participating in groups, users can more effectively network and connect with other professionals. 
  • Become a top influencer: By joining a group and regularly posting relevant content, a user can become a top influencer of the group, meaning that other group users view them as an asset to the group.
  • Start a discussion: Creating a discussion within a group can get other members involved and can help promote a specific topic. Users can also share discussions on other social media sites in order to gain additional publicity and engagement.

In order to improve a professional image, individuals and companies can utilize social media to help network and engage with consumers and professionals.

-By Rachael DiCicco, Social Media Director

LinkedIn Grad Guide

 

 

 

 

If you’re a recent college grad, or will be graduating in December like myself, searching for your first “real” job can be overwhelmingly terrifying.

However, LinkedIn is a powerful tool that can make the search less intimidating by allowing you to simply continue something you’re probably already doing: hanging out on social media.

The truth is students (myself included) spend a ridiculous amount of time connecting with peers on social platforms, snapping selfies and posting photos of their pets. But what students really should be doing is using this energy in a more productive way by building their professional network.

Below I’ll cover some tips on how you can use LinkedIn to help land your first job.

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● Make Your Headline POP

Your headline is the first thing people will see when they visit your page. It’s essentially a 5-second elevator pitch for marketing yourself online. Be sure that your headline communicates what you want to accomplish.

Here’s my new and improved headline:

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● Write a Professional Summary

The summary statement is your opportunity to introduce yourself and grab a potential employer’s attention. Focus on describing your skills and accomplishments; communicate your goals, while also highlighting your personality.

See this article for more essential tips on writing an impressive LinkedIn summary.

● Get Recommendations

Ask your professors, advisors or past employers to recommend you on LinkedIn. Recommendations show your credibility and experience; they can boost your online reputation and set you apart from other candidates.

● Use Keywords

Use keywords when you are describing your work. The more industry-related keywords you have in your profile, the higher you’ll appear on a potential employers search rankings.

● Be Active
Engagement is an important aspect of all social networks. LinkedIn provides the opportunity for you to discover and share interesting content with your connections. When reading articles posted by others, provide feedback and comment on content that interests you.

These are just a few examples of ways you can enhance your LinkedIn profile as a college grad. According to Jobvite’s 2013 Social Recruiting Survey results, 94 percent use LinkedIn to recruit for talent and 92 percent have successfully hired through LinkedIn. So make sure you are doing everything you can to get noticed!

Photo courtesy of http://makeameme.org/meme/recruiter-added-me-5bq3ld
Photo courtesy of http://makeameme.org/meme/recruiter-added-me-5bq3ld

Making the Most of Your Last Semester in College

Many of us have just embarked on our last semester at California State University, Chico.

This is a time to reflect on our academic experience and begin crucial planning that will determine which direction our bright new careers will take us in.

The Huffington Post has an article to assist seniors in their last semester properly prepare for job hunting. I want to stress the importance of taking your resume to a workshop, securing personal online accounts and expanding your professional network.

I feel that one of the best ways to prepare for job hunting is by being active on LinkedIn. I advise that you add all family, friends, professors and colleges because just one of these connections could lead you to the career of your dreams.

After completing the necessary tasks that will ultimately allow you to land your first job after college, seniors should take the time to fully experience what Chico has to offer.

Sadly, most of us will never live in or even visit Chico ever again.

Bidwell fall colors
Photo Credit: Nicole Hamon

I really would like to encourage students to enjoy the beautiful natural surroundings. Taking a break from your academics with a simple stroll through Bidwell Park or a nice hike around Bear Hole can really allow you to experience Chico.

These are the type of memories that will stay with you when you fondly reflect on your academic experience at Chico.

A favorite hike of mine, one that everyone should accomplish before leaving, is the Feather Falls trail in Oroville. The surroundings are gorgeous and there is a massive waterfall at the turn around point of the hike.

Students should acknowledge that the nature that surrounds Chico is a great source to alleviate stress.

Enjoy your last semester to the fullest, you only have this opportunity once.