4 Ways Public Relations is Used in Politics

By: Alan Chavez

 The golden age of public relations is here. Technological breakthroughs have created endless opportunities and techniques which can be performed by its professionals. Every major industry is starting to take notice of the positive effects that public relations can bring. The political industry is one that is using every form of public relations to help benefit a politician’s public perception or image of the candidate. Here are four of the ways politicians are currently using public relations:

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A Creative’s Role in Public Relations

By: Casey Bell

Being a “creative,” a person who has solely studied visual communication, I was anxious about working for a public relations agency with no previous public relations experience under my belt. However, since being introduced to the public relations environment, I have gradually realized how much creativity is involved in both visual communication and public relations. I have also discovered the potential that these two areas of study have in working together to become successful in the public relations world.

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Building Coffee Connections: Corporate vs. Local Business

A white background with black words the say "Tender Loving

It’s hard to imagine getting through a busy weekday morning without a cup (or two) of freshly brewed coffee. Whether it’s made at home, a chain or your local cafe of choice, coffee is one of the most consumed beverages in the U.S., generating $5.18 billion annually. While this industry is booming, it hasn’t always been so successful and good public relations and marketing have had a big hand in its popularity.

When I got a job as a barista at the coffee behemoth Starbucks four years ago to support myself through college, I never imagined the impact that coffee has had on both my personal and professional lives.

Tender Loving Coffee is now my client this semester. They are a small batch specialty coffee roasting company located and served locally in Chico. It has been a huge learning experience to be able to implement my own PR strategies into both of these companies.

Starbucks didn’t become a household name solely by serving up tasty coffee and friendly service. A whole lot of PR and marketing campaigns help them stay relevant. I’ve begun to pay much closer attention to the promotional materials we are sent, the company’s social media posts and how they handle crises. (Red cup situation anyone?)

I’ve seen how the corporation takes responsibility for its actions and addresses controversy when needed. They make sure to send messages out to the company’s employees or “partners” to address major changes or problems in the company.

Tender Loving Coffee is a more intimate experience, which makes the PR pretty fun. So far, there’s been a giveaway on the TLC social channels. Winners picked up their prizes at the Saturday morning Farmer’s Market, where the company sells their coffee in a mobile coffee cart. Being so connected to TLC customers and the Chico community as a whole is a very different experience in comparison to Starbucks.

With the rise of social media, many Starbucks stores have begun to create their own social media presence through Instagram. This helps to create connections with customers and give a more intimate look and feel to your local Starbucks.

I am the closest thing my store has to an in-house PR professional. After establishing the account, I’ve helped create content on the downtown Chico Starbucks Instagram. More recently, I have been documenting the store’s remodel, upcoming specials and developing a more recognizable aesthetic.

While the idea is to connect more with other Starbucks partners and the Chico community, there is a noticeable difference in posting for Tender Loving and Starbucks — even if they are both small accounts.

That’s a no brainer though, right? A small coffee company with less than 300 followers on Instagram versus posting for Starbucks, the multi-billion dollar coffee giant.

Posting on social media for a small, local coffee company is a more interactive experience. The customers are wholeheartedly supportive of TLC. They send direct messages to check on and communicate with Anna, the brains behind the roasting.

I think the idea behind having stores run their own Instagram is to make that connection with their customers like Tender Loving Coffee already has. Through maintaining their social media, I’ve seen what works and what doesn’t for that warm, welcoming feeling Tender Loving gives off effortlessly.

Making connections with PR and coffee is about engagement, having empathy and being a part of a community. Implementing these has already made the downtown Starbucks Instagram and Tender Loving Coffee more successful and gives the companies their own personable identities.

The art of self-editing

An open notebook with an empty page with a pencil and glasses on it, there is also a magnifying glass, camera and pottos all laid on a map

If you want your editor to love you, turn in clean copy. It is as simple as that. Not only will you win over your editor and they will possibly buy you lunch, but it makes both you and your editor’s lives easier.

Think about it.

The cleaner the copy you turn in as a writer, the less changes you have to make later on. It also allows your editor to turn your copy around quicker. This means you avoid a grumpy, sleep deprived editor at your Monday morning meetings. And everyone wins when the case of the “Mon-daze” is avoided.

So, here are my five tips on how to write clean copy and earn a free lunch from your beloved editor:

  1. Take a Step Back
    After you have finished a new piece of writing, leave it for a few hours before making your first round of edits. This allows you to become unfamiliar with your piece allowing you to read it objectively.
  2. Read Your Writing Forward, Backward and Sideways
    Read your writing over and over again. You obviously can’t read your work sideways but reading it backward disrupts the narrative flow, which helps you catch mistakes you’d normally skim over. Read your writing starting with the last paragraph, working back up to the beginning.
  3. Read it Out LoudScream it if you want but just make sure to not get a noise complaint. Reading your work out loud allows you to keep your brain from automatically correcting mistakes.
  4. Have a Colleague Look it OverThe more eyes on a piece before it reaches your editor, the better. If you have people willing to read your work, take them up on it. There is a good chance that they will catch mistakes that you have been subconsciously skimming over.
  5. PENCIL TAP
    Take the tip of that writing utensil that is going out of style and tap on every single word. This helps slow your brain down so you don’t fill in the blanks when you edit your work. It makes your brain focus on each individual word rather than your brain trying to predict the rest of the sentence. If you follow these five tips, you will be enjoying your favorite pizza place or preferred coffee joint in no time. And all of it will be at the expense of a happy editor.Written by: Dylan Wakefield 

How to Be An Inclusive Writer

As an aspiring public relations professional, words are a big part of my job. From press releases to Instagram posts, my words matter and they affect a lot of people. That being said, here is a resource guide for being an inclusive writer:

Race: When we, as professionals, are writing for a diverse audience, we are first representing our clients, first and ourselves, second. We must take into account that our audiences are diverse and may not have experienced the world from our vantage point. We do not want to offend our readers, plus, we have our clients’ reputation on the line with every keyboard click. Research always needs to be done when writing about race. Here are four different resources in regards to writing about race. These resources provide you the opportunity to break out of your bubble and be a more conscientious and inclusive writer.

Gender and Sexuality: Gendered language haunts the English language. We use gendered language everyday. It is ingrained in us to say, “policeman or mailman.” Sometimes, it is hard to identify gender-neutral terms for words that we say everyday without a second thought. One way to work in gender neutral terms into your everyday language is by using the singular they/them pronouns. If you are addressing someone and don’t want to assume their pronouns, a good rule of thumb is to use they/them. I have provided a resource along with other links below:

Ability/Disability: Often, means of ability are glossed over by media or negatively portrayed to emit a sense of shame. Instead you could use, “people with different abilities.” Avoiding stigmas around abilities will not only make your writing more inclusive, it can help empower people. Here are some resources to consider when writing about people with different abilities:

As professionals in a fast-paced environment, research before writing is KEY.

Being able to write in an inclusive manner can make your audience feel welcome and safe. It will create a sense of trust and transparency around your company and that can greatly improve its relationship with the public. When a marginalized community can see you took the time to include them, you raise the standards for  companies around you.

As professionals dedicated to the ties between company and community, you CAN do better to be more inclusive. My hope is that this resource guide can be used as a stepping stone to successful inclusive writing.

Other related writing style guides:

The Creative Process

Things to keep in mind – Videography

Videography requires a lengthy process which involves a lot more than just picking up a camera and recording. It’s important to make time for the creative and collaborative process. The more time you spend working through and agreeing upon an objective, the less time it will take you to reach your goal and have a successful outcome. Take more time during this process to fully develop a clear concept.

The first thing you will realize when it comes to the creative process, is that it involves an extraordinary amount of patience. The pre-production process is a slow process. You have to carefully plan out where you’re going to shoot, who or what you’re going to shoot, the lighting, the audio, and many other things. These all take time to plan out and you might want to move more hastily but you have to remember that, “good things take time”.  It’s better to film your production with careful planning and have it be successful. As opposed to rushing it and having to go back and re-do things due to mess-ups or difficulties. It might be a slow process but  try to enjoy it and just know that it will pay off when it’s all said and done!

Sometimes, your client or boss may not exactly know what they want. During these times, you will have to step up and take charge. Many of the decisions made during pre-production, film creation, and post-production will be influenced by your vision and voice. Don’t be afraid to speak up if you have an idea that you believe will better capture the image or deliver the message. However, you need to remember that you are trying to create their vision. So be respectful and try your best to guide them through your creative process so that you can work well together. It’s important to balance your process with what the client needs. Keep your goals in mind but also make sure that you reach your client’s goals as well.

Be confident! Get over your fear of being judged or being wrong. We all start being creative from a young age and often times, others tend to discourage us. You’ve experienced this during your time in school and even out of school. You won’t always be able to get everyone to like your idea or to agree with you. However, it’s important to be confident in yourself and your work. Confidence and a positive attitude can go a long way.

Just remember to work hard and have fun! You have the power to create a piece that not only meets your client’s needs, but that also satisfy yours.

Written by; Braulio Martin

Is the “American Dream” really a dream if it’s taken?

The past year’s election stirred up a lot of negative attention towards immigration in the United States. However, if it was not for the hard work and talent of many immigrants this country would not have half of the things it does now.

Based on an article from Business Insider, here are some examples of how immigrants have impacted America:

 

  1. Sergey Brin, co-founder of Google, was born in Moscow, Russia, and emigrated here when he was 6 years old. Brin has an estimated worth of $24.4 billion.
  2. Do Won Chang, co-founder and CEO of Forever 21, moved here with his wife from Korea in 1981. Before Forever 21, Do Won worked as a janitor and gas station attendant. Forever 21 is now an international, 480-store empire, that brings in around $3 billion in sales a year.
  3. Shahid Khan, owner of the Jacksonville Jaguars, Fulham F.C. and Flex-N-Gate, moved to the U.S. from Pakistan and worked as a dishwasher while attending the University of Illinois. Khan is the richest American of Pakistani origin and one of the richest people in the world.
  4. Elon Musk, CEO of SpaceX and Tesla Motors and founder of PayPal. Grew up in Pretoria, South Africa and became an American citizen in 2002. Musk has an estimated net worth of $6.7 billion.
  5. Jerry Yang, founder of Yahoo, was born in Taipei, Taiwan. He moved to America when he was 8 years old, while only knowing one word of English. Yang has an estimated net worth of $1.15 billion.

 

Millions of people come to this country with hardly anything to offer, but they work hard to achieve the “American Dream.” The people mentioned above make me proud to have such a diverse and successful country, but unfortunately not everyone sees it that way.

The DACA program has been rolled back by Trump, which has directly impacted around 1.8 million DREAMers. People under the DACA program will no longer be able to renew their licenses to work legally in the U.S., which blocks them from being successful and contributing to this country. As a nation founded and built off of immigrants, I find this a little hypocritical.

Earlier this year, the Delta Iota chapter of Sigma Kappa at Chico State, was notified by our president that a fellow Sigma Kappa sister from MIT was blocked from getting back to school due to the travel ban. After hearing about something so disheartening, I began to feel embarrassed for our country.

Niki Mossafer Rahmati is a mechanical engineering major at MIT and served as the executive vice president for the Theta Lambda chapter last year at MIT. Originally from Iran, Niki holds a multiple entry student visa so she could go to school.

She is a hardworking students who is a member of a nationally recognized organization, and yet her origin was the ONLY thing that mattered when she was blocked from getting on a Boston bound flight.

Niki’s story is just one of hundreds that go unrecognized everyday. Hopefully this country can come together and take pride in our diversity, sooner rather than later. I mean, in all reality what would this country really be without immigrants?

Selling fear: news outlets fails to report full disaster stories

The United States watched with sadness as Hurricanes Harvey and Irma grew and destroyed cities, homes and lives. Americans came together, stronger and more united than at any point in recent times, to help those affected and desperate for aid.

The damage is done and help is on the way but what now?

Donations are still needed and work has yet to be accomplished. However there is a deafening silence from major news providers on the aftermath of these hurricanes since they have landed. Headlines cited celebrities like Houston Texans star JJ Watt and actor Kevin Hart for leading valiant donation efforts, but Americans still know little of the current states of these affected cities. The round-the-clock coverage predicting near apocalyptic damage has dissipated without care for these cities’ rebuilding process.

No coverage of recovery can be found on CNN, Fox or NBC’s homepages. News of Hurricane Maria’s path through the Carribean followed about a week after Harvey and Irma. Secondary headlines cover White House drama, racism in America or continued nuclear escalation. This silence gives the impression that the news doesn’t care about these disasters they spent weeks warning the country about anymore.

Harvey and Irma have dropped from headlines, so audiences won’t hear much more news from these developments. These news outlets put reporters on live television in the middle of deadly storms but aren’t updating audiences on the communities now that the storms have passed.

This issue is certainly not new to these recent disasters. Many people still don’t know that parts of Louisiana never recovered from Hurricane Katrina, leaving broken communities and homes.

Only the directors of major news outlets can answer why coverage is only concentrated before and during disasters. With much fear and concern spread across the country, it only makes sense that the news should reveal truth and follow up on these stories. Americans want to know how these places are recovering.

News outlets’ reputations are under attack today, so the face of news should further address people’s real needs. The news business faces unique challenges and critique in its mission to deliver objective news. These outlets should combat this critique by following through with stories that affect the national community like these.

Reporting that focuses only on destruction and fear results in further distrust of mainstream news. News that people care about and agree with must respond to important human issues. Hopefully the future of news can appeal further to aspects that are important and what citizens truly care about.

Written by: Sean Daily

5 Ways to Stay Out of Trouble on Social Media

You know this scenario all too well.

You are scrolling through your camera roll on Sunday morning and find photos from last night of you with your roommates at the bars. You think you have found a photo that is totally insta-worthy. That is when you should stop, drop and ask yourself, “Is this acceptable to post on social media?” Here are some guidelines to consider.

  • Don’t post anything you wouldn’t want your future employer to see.

You are sadly mistaken if you think employers read your application and resume and leave it at that. Social media is not a full representation of who a person is. However, when employers are sifting through hundreds of applications, it is something that puts a face and personality to your application. Make sure you take advantage of your online persona and craft it into someone that people will be pining to hire. Or, risk employers moving on to the next applicant because your online image is unprofessional and sloppy.

  • Privacy online is a myth.

You might think you are safe if you have your accounts on private, but there is always a mutual friend who can show someone of importance your posts on social media. Screenshots exist. You should assume the worst when posting something risky on social media, whether it is a photo on Instagram or a tweet.

  • Keep it neutral.

It should go without saying, but you should not post vulgar language or insensitive viewpoints on social media. You are entitled to your opinions. Just be ready to own up to the consequences for posting politically heated views or language that you wouldn’t want your grandmother to hear you say.

  • If you hate your job, complain to your friends in person. Don’t blast it on social media.

First of all, your current employer could see it and fire you. You might not care about it at the time, but think about how it could affect you when you are looking for a new, better job. If other employers see you complaining freely and publicly, they might not think you are the right person for their company. Who is to say you won’t start bad mouthing them once you get the job?

  • Showcase your personality.

Professional social media profiles shouldn’t lack personality. Just because you are refraining from posting unprofessional content doesn’t mean you shouldn’t share photos from your life or let your humor seep into your captions. Your social channels should leave a good first impression. Keep them clean, but make sure to make them interesting. Most importantly, make them reflect who you are and what you stand for.

Written by: Victoria Agius