February 20, 2017

Do Creative Hashtags Earn More Engagement?

Imagine having the task of choosing your organization’s main hashtag to be used on all promotional materials. Sounds pretty easy, right? An article by Sports Blog Nation ranked all of the NFL team’s new Twitter hashtags that are all-purpose, representations of each team. Twitter has deemed these the official team […]
February 16, 2017

Social Media Audit: NBA Players

Following professional athletes on social media can be quite the experience. It provides the opportunity for fans to get a closer look at their favorite players’ personalities, day-to-day lives and even political views. There are many players in the NBA that use Twitter to connect with fans and Joel Embiid, […]
October 19, 2016
LA Kings Jersey

Traditional vs. “No Ad” Sports Campaigns

Anniversary campaigns are a significant part of an organization’s growth and success, especially in professional sports. Anniversaries are a milestone that symbolize a time of achievement, seniority in a league, and, let’s face it, a really good time to celebrate. Usually, sports organizations go the traditional route – a new […]
March 13, 2015

5 steps to improve your live tweeting of sporting events

One thing I really enjoyed while working on the newspaper at Chico State, The Orion, was live tweeting sporting events.  It’s unfortunate I no longer have the opportunity to live tweet sporting events for the Orion because it was one of the most fun and interactive experiences about reporting on […]
November 20, 2013

Can’t We All Just Get Along? – Respectful Competition

As an Oakland Raiders (and Athletics) fan, I know what it’s like to be disappointed. I love my team, but let’s admit it, we’ve had some rough seasons. What makes it even worse is friends getting in your face about it. I’ve found myself rooting against teams just because my […]
March 13, 2013

Pass the Ball to Women

The sports industry has typically been a male-dominated field. Large amounts of time are devoted to showcasing men’s athleticism on SportsCenter each night and men typically hold coaching positions and jobs within sports media. This trend may be due to the characteristics associated with sports, which are also equated to […]