How to create a social media strategy to impress your client

Photo by Tracy Le Blanc on Pexels

By Val Sanchez

You have an assignment due tomorrow but instead of doing the assignment you fill your time mindlessly scrolling through your Instagram  feed. You tell yourself, “It’s just a 15-minute  break” but that 15-minute  break quickly turns into an hour of scrolling through makeup tutorials on Instagram. Use of social media sites can often cause more harm than good but if used to a company’s advantage it can be a good tool to increase visibility and connections with their audience. This semester I got the opportunity to run social media, specifically Facebook, for my client. It wasn’t an easy task but here are some tips I learned along the way.

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