November 16, 2017

Building Coffee Connections: Corporate vs. Local Business

It’s hard to imagine getting through a busy weekday morning without a cup (or two) of freshly brewed coffee. Whether it’s made at home, a chain or your local cafe of choice, coffee is one of the most consumed beverages in the U.S., generating $5.18 billion annually. While this industry […]
November 16, 2017

The art of self-editing

If you want your editor to love you, turn in clean copy. It is as simple as that. Not only will you win over your editor and they will possibly buy you lunch, but it makes both you and your editor’s lives easier. Think about it. The cleaner the copy […]
October 12, 2017

How to Be An Inclusive Writer

As an aspiring public relations professional, words are a big part of my job. From press releases to Instagram posts, my words matter and they affect a lot of people. That being said, here is a resource guide for being an inclusive writer: Race: When we, as professionals, are writing […]
October 12, 2017

The Creative Process

Things to keep in mind – Videography Videography requires a lengthy process which involves a lot more than just picking up a camera and recording. It’s important to make time for the creative and collaborative process. The more time you spend working through and agreeing upon an objective, the less […]
September 29, 2017

Selling fear: news outlets fails to report full disaster stories

The United States watched with sadness as Hurricanes Harvey and Irma grew and destroyed cities, homes and lives. Americans came together, stronger and more united than at any point in recent times, to help those affected and desperate for aid. The damage is done and help is on the way […]
September 20, 2017

Avoid Typographic Disaster – A Guide to Use Typography And Organize Presentations

  As we all probably know now, the 2017 Academy Awards had the biggest screw-up in its 88-year history. When Warren Beatty and Faye Dunaway announced the nominee for the wrong category of award, they were just as confused as we were. They were given the Best Actress envelope when […]