Sports in PR

Colorful design with a football, baseball, bowling ball, and tennis ball. Heading "Sports in PR News Blog" By Josh Mannix

By Josh Mannix

Public Relations within the sports industry has become an essential aspect of a team’s or athlete’s popularity amongst fans. 

By getting athletes PR representation, they gain immeasurable benefits in their own personal brand. PR gives athletes the inside track with reporters as well as brand deals and other opportunities.

PR is essential for teams as it attracts loyal fans for generations through commercials, icons, mascots and more. Even when a team is rebuilding its roster, good PR will keep the fan base patient and reassure their trust in the organization. However, bad PR can have the opposite effect on both players and teams.

Here are four examples of sports PR that helped players, teams and brands successfully market themselves to the public in unique,effective ways:

  1. Nike and Serena Williams

Nike and Serena Williams are one of the best examples of a mutually beneficial PR partnership that has been wildly successful for decades. Serena Williams is a world-class athlete and Nike is an internationally recognizable brand – together they are a force to be reckoned with.  

Nike has used Serena’s likeness in countless ads since she first signed with them at age 21. In turn, she has become not only an icon on the court but a fashion icon off of it thanks to her popular line of clothing with the brand. 

Serena Williams Nike Ad

  1. Lebron James “The Decision”

In 2010 Lebron James was a free agent for the first time in his career. Rather than make his decision in private like every other player has done he decided to make his decision into a hour long TV special on ESPN. While this was already a questionable decision he would also be announcing that he would be leaving his hometown team for Miami.

The reaction to this from fans all over the country was not good to say the least. It was particularly bad in his home state of Ohio as not only were they losing the best athlete to ever play in Ohio but they were also forced to watch an hour long special about it. James’ decision would turn him into a villain throughout the league for the next few years until ultimately returning back to Ohio and restoring his reputation.

LeBron James Makes His Decision: Miami

“PR is essential for teams as it attracts loyal fans for generations through commercials, icons, mascots and more.”

  1. Savannah Bananas

While the Savannah Banana baseball team has no affiliation with any professional baseball organization, they have made waves with their social media use. Before their exhibition games, the team will dance, do stunts and entertain before pitches or in the middle of a play. This has never been seen before in the league. 

Their energy has made them a force on social media with over 1 million followers on Instagram. Meanwhile, professional teams like the San Francisco Giants only have around 400,000 more followers! Even more impressive, minor league baseball teams like the Sacramento River Cats can’t even break 60,000 followers. 

Savannah Bananas Instagram 

  1. Under Armor Micheal Phelps “Rule Yourself”

The Michael Phelps “Rule Yourself” campaign is a great example of how you can strike an emotional chord with sports PR. Phelps, widely considered the best swimmer in history and the most decorated Olympic athlete of all time, was gearing up for his last Olympics in 2016.he melancholy music mixed with the realistic training they showed in his ad helped his image feel authentic. 

The ad was effective with tests showing that it did strike an emotional chord with young men ages 18-35, a difficult demographic to connect with . This also began a successful series for Under Armor as appearances from other athletes like Steph Curry and Tom Brady were represented.

Michael Phelps Rule Yourself Ad

  1. Cincinnati Reds Owner Opening Day Comments

This story is a perfect example of what not to do when the team you own is going through a painstaking rebuilding process. The Reds are one of major league baseball’s oldest and most successful franchises however in the past few years they have been struggling greatly. When the owner was interviewed last April about what fans should do during this difficult time he replied with “Are you going to abandon being a Reds fan? Are you going to abandon following this team?”

This was one of the worst ways he could have answered this question as for many fans their reaction was to do just what he challenged them to do. PR in sports is unique due to the emotional connection many fans have with their team and when someone is obviously taking advantage of that fans notice.

Article on Reds owner after statements

  1. Buffalo Bills Instagram 

While past brands tried to keep a strong, stoic and serious identity, the Buffalo Bills decided to embrace what many people would describe as ‘meme culture’ on their social media accounts. 

The team would follow wins with  videos of merged game moments and interviews to refresh the attention to their work.. While the videos didn’t always make sense, they were often received to the public’s delight. They were reposted over similar social media platforms and eventually led to other teams copying their format.

Buffalo Bills Instagram

Tips on Boosting Productivity

Tips to boost your productivity

By Daisy Beltran

Productivity is an essential aspect of our daily lives, whether we are working or pursuing personal goals.

One benefit to productivity is that it allows us to accomplish tasks at a faster rate. When we are productive, we can complete our tasks through a structured manner and move on to other important activities. The sense of accomplishment kicks in and the motivation for completing other tasks helps us finish our goals. 

Another benefit of being productive is that it can help to reduce stress and anxiety. Stress and anxiety are common obstacles in productivity. The stress can feel so overwhelming that it hinders our daily routines. But when we have a clear plan for completing our tasks, we can avoid feeling overwhelmed about what needs to be done. This can help to improve our mental health and reduce the negative effects of stress on our bodies.

A common struggle is taking the first step. There is no need to jump in full force to your tasks. It’s okay to begin things at your own pace. 

“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.”  

― Leo Babauta

Here are a few tips to help boost your productivity on a day-to-day basis. For additional tips, visit Wix.com to maintain a stress-free lifestyle. 

  1. Set clear goals and priorities: Establish clear goals and priorities for each day or week, and make a list of tasks to accomplish them. Use tools like to-do lists, calendars and reminders to help you stay organized and focused. Using reminders can help eliminate distractions. By doing so, you can maintain concentration and avoid wasting time on unimportant activities.
  1. Eliminate distractions: Turn off notifications and avoid interruptions during work hours. Try to work in a quiet and clutter-free environment. Visiting a library or a public workspace can be beneficial. The simple act of eliminating distractions at home can be the beginning of a productive day. If your task remains at home, turn your phone on “do not disturb” as the notification ringtone can hinder your focus or enhance temptations. 

Being productive means achieving our goals efficiently and effectively within a set time frame. It requires a combination of focus, discipline and motivation. 

  1. Use technology to your advantage: Although technology can be distracting at times, productivity apps and tools such as time-tracking apps and task management software can help you stay organized and focused. Evernote helps many people stay organized through reminders and different format tools. The Notion app is another way to maintain a balanced life. The app allows users to create folders, reminders, lists, and connect your Google calendar to the app. Whether you need to create a grocery list, errands, reminders, or goals. It’s a personalized app to make stressful tasks easier one step at a time. Technology was made to make our lives easier so don’t be afraid to take advantage!
  1. Prioritize the most important tasks: Most people feel overwhelmed with the immense number of different tasks. Learning to prioritize the most important ones over the easiest ones can be a step that’ll make stress and anxiety decrease. Focus on completing the most important tasks first. This will help you stay on track and avoid feeling overwhelmed. 
  1. Stay healthy: Take care of your physical and mental health by getting enough sleep, eating a balanced diet and exercising regularly. You may be tired of being told to “eat a healthy diet” but, it’s so commonly advised because it’s true. A healthy diet feeds your body nutrients that give you the energy you need to live a productive lifestyle. 

By setting clear goals, prioritizing tasks, eliminating distractions and maintaining good physical and mental health, we can increase our productivity and accomplish more in less time. Whether you are pursuing personal or professional goals, being productive can help you achieve success and fulfillment in all areas of life.

5 Tips for Staying Informed as a PR Student

5 Tips To Staying Informed For PR Students graphic

By Paige Seguine

For public relations professionals, it is crucial to stay informed about current events and industry news. It is important to understand what is going on in your clients’ industry to better understand and address their needs. As PR students, our time in college is essential for preparing ourselves for postgrad careers. A great way to do that is by getting in the habit of reading the news, tracking trending stories and keeping up with our local and national communities. 

However, staying informed is easier said than done. It is overwhelming trying to keep up with the fast-paced, never-ending news cycle. As future PR practitioners, however, it is important to develop those skills as early as possible to succeed in the future. Here are some tips to become well-rounded readers and stay up-to-date on what’s happening in  the PR industry:

  1. Mobile News Apps

Traditional news media is a great way to get a glimpse of everything happening in the world. Local and national news outlets cover a wide range of topics and are constantly updated. Almost every outlet now has a mobile app that makes getting information accessible and easy to find. Phone providers like Apple and Samsung have their own apps that aggregate trending news stories. This is a great way to find out what is happening when you start your day. Setting notifications on these stories keeps you in the loop as they progress, too. 

  1. Utilizing Twitter

Twitter is a great source of information, especially in the PR and media industries. The ‘Trending’ section shows you what topics are currently popular and what audiences are saying. Content on Twitter moves quickly and can provide you with the most recent thoughts about your organizations. People take to the platform to share their thoughts about positive and controversial news. Users are honest and straightforward, which makes for useful qualitative feedback.  Understanding how to use Twitter is key to connecting with stakeholders and scanning your client’s environment. 

  1. Checking Google Alerts 

Google Alerts is a great way to track web mentions of your client, a product or a hashtag. Sometimes you just need to figure out what people are looking for concerning your client. Alerts let you pick multiple keywords and set notifications for updates. For example, searching “Chico State” provides you with the most recent news articles containing the phrase in the title or body. This can help PR professionals track media coverage as quickly as possible and stay up to date all day long as new stories are published.

  1. Reading Trade News

Not only is it important to track your client’s media coverage but, it is imperative to stay up to date on PR industry news as a whole. This helps you understand trends and tactics, updates to your clients’ industries and competitor news. Trade organizations including PR Week, PR Daily and PR Newswire share industry news, press releases and tips for a wide range of topics. They provide information about events, awards and networking opportunities that can help you connect with your client and their audiences. Trade publications are a helpful resource for truly navigating the career field and building your professional knowledge. 

  1. Listening to Podcasts

Not everyone loves reading news articles and staring at their screens to get their daily dose of information. Instead, podcasts offer need-to-know information with easy listening. If you’re looking for traditional news content, podcasts like The Daily focus on the biggest news stories of the day. The Spin Sucks and other media podcasts offer insight into PR, marketing and advertising content that makes for productive listening. Podcasts allow listeners to absorb important information without feeling overwhelmed by busy copy. 

Reading the news can sometimes feel slow and overwhelming but for public relations practitioners, it is more than just reading the news.

Our job is to keep an eye out for what is going on in our industry, between our clients and their audiences, and our competitors’ behaviors.

As students, we use our time to prepare for our future careers. Using these five resources, we can build the necessary skills to become informed, successful PR professionals. 

Subscribing to Self-Feedback and Insights to Remember

By Devonte Barr

With all the tools out there designed and intended to improve performance, it can be easy to forget that small things can make the biggest impact. Feedback is of the most valuable assets used to emend anything produced for the use of others. Not to mention things like performance, reaching milestones and the evolution of one’s skills. 

Feedback lets us know the parts that can and should be altered for the betterment of the whole. In the case of self-feedback, the intention is the same, except instead of relying on an outside source the source is you. It’s common to confuse self-feedback with confirmation or affirmation. Where they differ is essential in the process of getting effective results when overseeing completed work. Affirmations are more like positive reinforcements aimed to coral the mind towards a desired outcome. Self-feedback is after the fact, and its viewpoint is centralized around reflection and the execution of the task at hand. 

The struggle I run into most of the time is making sure the feedback I give myself is productive. At the end of the day, I don’t want to deflate my work or my motivation at making it as flawless as possible. What I always try to remember is that the feedback needs to elevate the work. As I mentioned before, it can be extremely easy to judge one’s own creation and halt the flow of progression. Because of this, I’ve come up with about five things that can help keep your self-critique on a productive path. 

The first one is simple, but also tricky because of the innate echo chamber that exists in our minds, it’s being forthright with your effort. A lot similar to being honest with oneself but in the case of effort, only one person knows if you gave it 100% effort or not. Taking stock of this is crucial because it allows you to see where your work lacks vis-a-vis the effort you put in. In other words, based on the level of care and time you put in, the results of your work will reflect that. 

Compartmentalizing is another helpful exercise to get used to as it helps with prioritization and organization. This response is to ensure that when you’re critiquing your work you’re focused on the things that matter. Dividing the structure and the project from the pieces that are inconsequential is how you build on what is solid to discard what is not. Incidentally, the mastery of this exercise will move in tandem with my next insight, which is revising with prudence. 

Practicing prudence is not only key for self-development but in the case of editing one’s work, it can serve as a sort of scalpel. Sharp on the edges and precise on its lines, the scalpel is how I like to envision my critique when going over my work. It’s helpful because the edits are purely surgical and don’t reflect talent or ability. Discerning from prudence and over-analyzing is crucial for keeping the trajectory of your work going forward instead of backward.

When I was in high school, I had a book of quotes by some of the world’s most influential people. There was only one quote I remember out of that entire book, and it has guided me through most of my life. The quote goes, “Be quick but not in a hurry.” John Wooden, one the greatest basketball coaches to ever live, would say this to his teammates and oftentimes get mixed responses. At face value, the phrase sounds sort of confusing, but if you break it down the message is pretty clear. In the act of revising, it’s important to be timely. Picture doing any task around the house that you’ve done a thousand times to the point where it’s a routine, like sorting laundry. The quickness in your decision-making on what goes where becomes in sync with your movements in a way that feels somewhat rhythmic. If you were to hurry your way through the selection process, throwing items in disorganized piles for instance, the result would no doubt lie beneath that of taking your time. The same goes for self-feedback. The intention is to get as accurate results as possible and the only way to do this is by becoming comfortable with a routine or some pre-structured steps to keep your attention on track. 

The final thing I’ve learned is somewhat difficult to convey as it applies differently from person to person. Self-actualization is, in my mind, the most important of all these insights, and for good reason. The constraints put on you by outside forces are loosened with self-actualization. 

To me, the ultimate lesson learned in any situation is living in the moment. Being present and aware of your abilities and skills will stop you from feeling discouraged and disconnected from your work. 

Applying self-actualization to self-feedback is invaluable in all cases because the work has come from you and only you can determine what you enjoy. For a perfect example of self-actualization, envision playing the trumpet, and for the sake of context let’s say you’ve been playing trumpet your whole life. After you graduate college, you continue to play and keep playing even though it may never lead to money but, you play because it brings you satisfaction. That is self-actualizing. Understanding that you are doing what you do because you care, and because it means something to you. Separating talent from one’s self is hard, but it’s important to remember that our talent doesn’t define us. It’s only what we choose to do with it that makes an impact. 

Feedback can always tell us something we didn’t think of to help us grow and evolve. Remember, self-feedback isn’t a replacement for what you receive from others but rather an accessory. Keeping hold of these insights might help you conquer the challenges that come with self-feedback, allowing you to stay productive and motivated.

Feel Differently

Self portrait created by Walker Hardy in deep thought.

By Walker Hardy

A jolting sound is sent through my system, causing my eyes to wire open at 7:00 a.m. – it’s time to start the school and work day. I sluggishly get out of my bed and start to get ready, dissociating and waiting for my system to wake up. 

Looking at my reflection, my system is awake now and my mind seems to start to think about all the stressors in my life; my living situation, my health, what’s gonna happen if… I allow my anxiety to drive me up a wall. 

I pick out my favorite sweater, one that will give me security and comfort as I throw together avocado toast with pepper and Sriracha. I rush out the door to make my 9:30 a.m. lecture and try to forget my stress. Just keep pushing. 

I continuously ignore the tension in my body, hoping for the moment I can unlock the red front door to my home, my comfort place. I get to my safety box of a room and plop down onto my office chair. My body feels heavy and my head leans forward as my eyes become watery from feeling stuck, frustrated and tired in life and school. 

I look up at my yellow post note on my clipboard that says, ‘remember impermanence.’ 

As a newer TGC member, there have been moments when I’ve felt worried and overwhelmed with the responsibility of working with real-world clients. I felt stuck with dealing with the heat, however, I tried to remind myself that feelings come and go. 

I nurture myself to the idea that if I feel stuck, that’s okay, it’s new and I will get the hang of it.  

Reminding yourself that you will feel differently soon is the theme of impermanence. 

Impermanence in the workspace environment has been a key outlet for me to remind myself that things can be new and scary but they could eventually turn into something beautiful and beneficial. 

The things that don’t change in life become secure, giving you that sense of familiarity and belonging. Yet that security body feels can bring the feeling of permanence; everlasting, however, that personally leads me into a deep, dark spiral. 

On the flip side of permanent things, Buddhism interprets impermanence as events in the environment in our physical, internal and emotional skeletons that will continuously change, evolve and grow. 

Buddhism ideologically, whether (Annica or Anitya,) defines impernance as being a theme of 

“Everything changes and nothing last’s forever.”

Rather than continuously dwelling on what causes me discomfort in life, I feel the discomfort and hope that when I open my eyes for the next day, I might feel better and if I don’t, I will feel differently soon.

Within the past few months, I realized the not-so-positive effects of never being satisfied or letting your body feel emotions. I have a hard time telling my inner self that it’s okay to feel my worries. 

To not dwell on what I don’t have or let myself get carried away with how bad things are since my feelings could change within a week or the next day. 

Impermanence has worked its way into my emotional life, too. Rather than stuffing down my challenging feelings, I let myself feel that emotion, hoping it  passes so I learn what to do next time. I feel stuck or want to feel differently. 

Acknowledging my inner feelings will genuinely allow me to grow in my career endeavors and find peace of mind in young adulthood. 

Whether in my workspace or school life, when I’m starting to feel my body get tense and scared of what if, I challenge myself to the idea that everything changes; reminding myself that my feelings will shed and I’ll have new skin.

Tools To Make PR Less Like ER

Tools To Make PR Less Like ER by Gabriela Rudolph

By Gabriela Rudolph

As someone working in public relations, keeping up with social media and tasks can be a heavy lift. What if I were to tell you that there are online tools that can make your job just a bit easier? I’ve decided to compile this list for different areas of PR: 

Social Media

  1. Canva

Canva can make just about anyone a graphic designer. Even with the free version, users can create visually appealing social media graphics for every platform. It’s very easy to use and also includes templates to make the designing process even easier. Canva graphics can also be shared with others, which is great when collaborating with your team. The general version of Canva is free and Canva Pro is $119/year.

  1. Hootsuite

Hootsuite is a social media management tool that allows you to schedule social media posts ahead of time and analyze results. Hootsuite starts off at $49 and allows you to manage up to 10 social media accounts.

  1. Buffer

If you want a more simple social media management tool, Buffer is a great start and offers a free plan that allows you to manage up to three accounts. What I like about Buffer is that you can design a free “Start Page” that combines all your social media accounts in one place. This is similar to LinkTree, but what makes it better is that it does the work for you.

Media Relations/Outreach

  1. Muck Rack

Muck Rack is your best friend when it comes to building a media list and finding journalists’ contact information. Simply type in the reporter’s name and Muck Rack will provide you with their contact information, their current position, a list of news outlets they’ve written for and their latest articles. Journalists sometimes will include times that they prefer to receive pitches, or how long they prefer pitches. Muck Rack is the best for young PR professionals because of its free tools.

  1. Cision

Similar to Muck Rack, Cision is media monitoring software with a large media database and PR analytical tools. The drawback to Cision is that it is a bit more complex to use rather than Muck Rack. However, it’s worth looking into because of its many features.

  1. HARO

Part of Cision, HARO stands for Help A Reporter Out. This tool matches journalists and PR practitioners together. How it works is that journalists will send out an inquiry and PR practitioners have the opportunity to answer their questions and send a pitch to them.  

  1. Prowly

Prowly is another media database and is one of the most user-friendly of them all. Along with helping you find media contacts, Prowly can organize press releases, create online newsrooms and more. The platform is on the pricier side and starts off at $189/month, however Prowly does offer a 7-day free trial.

Project Management

  1. Asana

When working with a team, you need a place to put all your work in one place. Asana is a “work management” platform that organizes tasks and shows the teams progress over time. It also has a social media calendar built into the platform that is accessible to everyone in the team. Team members can add their content in and create subtasks for other members of the team to collaborate and approve. My favorite part about it is that you can see how projects improve over time and when you complete a project, a unicorn flies over the screen.

  1. Basecamp

Basecamp is a great platform for file and project management. Just like Asana, Basecamp allows team members to assign tasks to other members of the team. A feature that I really like about Basecamp is that it allows you to “ping” someone, which essentially is a direct message. Basecamp also has something called “campfire” where someone from the group can send a message and it notifies everyone in the team. This eliminates having to use outside forms of communication like Slack, or email.

Top 3 Essentials For Managing A Social Media Account

Top 3 Essentials For Managing A Social Media Account By Lauren Shannon

By Lauren Shannon

It can be tough to start and manage a successful social media account. If you want to reach people and build a solid following there’s a lot you have to do, which can be overwhelming. Here are the top three essential ways to stay on top of your social media accounts. 

  1. Know what message you want to send to your audience

Social media is a great tool used to promote your business but only if you are strategic with what you are posting.

The content you post should send a strong message to your audience about who your company/you are.

Before creating a social media account for your brand, you need to set goals. Do you want to teach your audience something? Do you want them to buy your product? Or do you want them to engage in contests and campaigns?  

Tehama Group Communications’ social media account showcases the work our agency produces and the strengths of our team members. It sends the message that we are a hardworking, successful agency and aims to generate engagement with past, current and future clients. TGC communicates this by highlighting three main ideas; the projects we’re currently working on, the clients we work with and our stellar staff. When prospective clients visit our social media pages they are shown reasons why they should choose us for their public relations needs. 

  1. Know what type of content you’re posting

The most successful social media pages are ones that follow a cohesive theme and pattern. The easiest way to create a theme is to follow a branding kit. A branding kit is a collection of specific colors, fonts and logos that make up a business’s visual identity. For example, Google only uses specific green, yellow, red and blue for all of their logos. When you apply brand guidelines to your social media, it makes your brand identifiable and consistent. According to WeIgniteGrowth.com, this consistency “is vital for building brand recognition and trust” with both consumers and investors.

After you have your branding kit in place, it’s time to think about what posts you want to create. A social media page should be filled with a mix of hard and soft posts. A hard post is important, relevant and timely, such as announcements for new products and projects or introductions for new team members. Soft posts on the other hand are evergreen, easy to create in advance and can be posted at any time. Industry tips and tricks and general posts about what your company does are just two examples of soft posts. 

  1. Create a schedule 

Now that you know what message you want to send to your audience, and what content you want to share, it’s almost time to start posting! Before uploading content to your channels, it is good practice to create a schedule. Without a schedule, it becomes easy to lose track of what you’re sharing causing odd posting patterns, and rushed or unproofed posts. No one wants to follow a page that’s littered with typos and random content circulations. 

One of the easiest ways to schedule posts would be to create a table with three columns: date to be posted, caption and graphic to be used. This allows you to visualize what your feed will look like. Another way to manage posts is to invest in a social media management tool such as Sprout Social or Hootsuite These tools allow users to monitor and schedule content to all social media accounts at one time. They also offer several other features such as campaign planners, analytic tools and performance trackers to save time and improve “the effectiveness of your social campaigns,” according to Forbes

Now that you have a message you want to send to your audience, know how your content is going to communicate it and have created a schedule, you are ready to become a social media manager! 

Let’s Talk Professional Communication!

Up Your Email Game Today!

By Skylar Trostinsky

If you’ve ever met me in person, you know I have quite the personality. It’s much easier for me (and many other professionals) to talk with someone face-to-face. This way we can effectively spread information, view body language, and make connections! Alas, this now virtual world has been inundated with digital communication and that means we must learn how to be professional in person and through text, too. 

Communicating with an agency, client or representative can be a daunting task. Do you keep it dim and straight to the point? Or do you add a bit of flare and personality? I mean, you want to express who you are, especially when you work in public relations, right? With a semester of email chains, project delegation and more under my belt, I have learned a few tips and tricks for communicating online. 

  1. Set Goals for Emails 

Staying organized is key to receiving useful documents and information. Before typing emails to agencies, clients or coworkers it’s important to set goals within the communication chain. That person is just as busy as you, so do them and yourself a favor by creating an outline of who you are writing to, what you need from the recipient and what you want them to respond with.

  1. Use Your Subject Line!

When considering the workload your recipient may be dealing with, it’s imperative to use brief, catchy subjects that include keywords. With this, your reader will know exactly what to expect when clicking on your email or maybe even be tempted to respond. 

  1. Be Clear and Concise 

Avoid using an excessive amount of words in emails, especially when providing instructions. Separate thoughts, questions and suggestions with paragraph breaks, bullet points, etc. to highlight information. This also allows recipients to quickly skim through text and find their to-do’s! 

Utilize appropriate punctuation and refrain from using ALL CAPS. Although it’s OK to bold and capitalize some notes, you never want the addressee to feel like you are shouting at them. 

  1. Be Polite and Be Yourself 

Here comes the question of whether personality is necessary, or appropriate, in an email chain. Although clarity and conciseness are imperative aspects to communication, you should never hide your character from anyone! It’s just critical that you remain professional and consistent with a soft, inviting tone. Check out READCITY’s “5 Clever Ways To Give Your Business Emails Personality” for more tips.

  1. Proofread, Proofread, Proofread!

As a PR professional, one of the worst things you can do when communicating with other experts is to send emails without reading them over. Typos may send negative messages about you or your organization and generally come off as unprofessional. 

A way to make sure your emails are grammatically correct and have been spell checked is by writing them in a separate document first. Doing this has helped me draft numerous messages, with different formats to ultimately choose which version will best convey my points. 

“Although clarity and conciseness are imperative aspects to communication, you should never hide your character from anyone! It’s just critical that you remain professional and consistent with a soft, inviting tone.”

-Skylar Trostinsky

Professional communication doesn’t end in email chains! Further your credibility, express yourself and improve relationships by taking skills such as goal setting, clarity and politeness to group and one-on-one meetings. Email away!

Resources: 

Tips For Professional Emails

Effective Email Communication In The Workplace

Tips To Help You Stay Organized

Pen and notebook

By Madison Starboin

Staying organized is very important, especially in the world of public relations.

As a college student I am balancing so many responsibilities, so for me staying organized is not only a priority, but it is how I survive my crazy schedule. 

I work 16-18 hours per week, I have four classes, and I have an internship that requires about 10-12 hours per week of meetings and work. If it wasn’t for staying organized and using my first 3 years of college to find a system that works for me. 

Here are a few tips I’ve learned about staying organized and finding the right system for you.

The first and most obvious thing is to try different time-management systems to see what works best for you. There are a variety of different ways to keep track of your schedule and tasks. This is important because the older you get the busier your schedule is and the more vital it is for you to be organized. Some people use paper calendars or planners to keep track of events and assignments. For me, I have found that online methods work better for me because I can set reminders and check the schedule without carrying around a bulky calendar.

Remember, this is trial and error, so if something does not work, there are always other methods.

The internet is an amazing tool for finding out how people stay organized.

Another tip that I have is if your work, school, or internship requires you to use a tool or recommends a certain tool, try it out. Even if you don’t like it or aren’t required to use it, it is free so it is worth a shot to see if it works for you. For example, my internship uses basecamp which I love for having a central place to post and access documents.

This tip only works if you like using online tools to stay organized, but I highly recommend using Google. Google a ton of free tools to help you stay organized and you are easily able to access them from anywhere. I use google calendar for organizing my schedule. I set reminders, add events, and keep track of tasks. I can even put color codes and have the app send me a reminder 30 minutes before the event. It is also easy to delete or repeat events. The best thing of all is that it is completely free and there is no subscription fee to be able to use most of their products. 

Within the Google Suite, I absolutely love using Google Keep. For those of you who don’t know what Google Keep is, it is virtual sticky notes and lists. I use this for my class assignments and tasks for TGC. I color code them and make checklists. This way I can see all the things I need to do for all my classes and internships in one organized place.

The last tip that I have is to keep a communication log. This is something I learned at work. I work in the Whitney hall mailroom and communicating with people after your shift is key. We use an online excel sheet to make notes about packages or anything that may happen on another shift. I have found that this is helpful when people work at different times, so it may not be something that works for your environment

I hope that these tips have inspired you to stay organized or at least gave you ideas on how to spice up how you organize your life!

Online Resources for Graphic Design

Graphic design of a laptop

By Claudia O’Brien

As a graphic designer, having a foundational knowledge of graphic design principles is essential but can always be helped with tools and resources. 

“We live in an age where there is endless information and material provided by renowned designers and artists online for free.” – Claudia O’Brien

I believe using this online field of information to an advantage is essential to any design student looking to advance their skills. In this blog, I will feature several of my most favored resources online.

Chico State’s Adobe Creative Cloud

I shouldn’t write a blog about this topic without mentioning our university’s prepaid subscription to Adobe. Adobe Creative Cloud is a subscription package that enables access to all Adobe software, fonts, free images, and more. If you’re a student enrolled at Chico State, all you need to do is submit a request to the university’s IT support team and download the Adobe Creative Cloud dashboard. The university offers this service completely free for students.

Colors

Sometimes knowing color theory isn’t enough to create an appealing set of hues right out of your head. My first go-to is Coolors.co. Fabrizio Bianchi founded the website and is a web developer known for creating exceptional and contemporary websites. 

The biggest sell on this particular site is its highly interactive color palette generator. The generator displays attractive color palettes that can be randomized to another color palette, customized by individual hue, be tested for color blindness/accessibility, and many more features on the same web page. Each generated color has its color codes on display for users that are looking for the most suitable hues for screens and printing. Besides the generator, the website has other unique features: hundreds of palettes created and shared by other users, a tool for picking colors from images, and a contrast checker.

Free Images

Free images are classified as public domain- they do not require copyright and royalty fees. Unsplash.com is a beginner-friendly site that has many high-quality free images. The website does not require users to make an account, and there is no limit on the number of images you can download. The images are categorized by themes of Travel, Nature, Business, etc. The site also offers a search engine. When clicked, each photo lists the photographer’s name, the location, and the type of camera used.

Mockups

A mockup is a model meant to display a product or design. An example is a design that has been digitally applied to an image of a T-shirt. When a design is shown to a client, they want to see what the design looks like on the product, not just the design by itself. Mockups can be created within Adobe software, but that takes time and skill. Smartmockups.com offers many customizable mockups free of charge. Users can upload their design to any of the offered images and 3D models and download a JPEG of a completed mockup image.

All in all, countless more free resources are available. I encourage any designer to take advantage of them, as they are there to be used! If you’re interested in learning about more design resources, this article provides various websites to check out.