Tag: tips

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5 Tips To Help Manage Anxiety In College: From A PR Student

Pink sunset clouds.

By Jessica Delgado

College students deal with so much during the four years they are in college. Some students take on financial independence, life obstacles, challenging circumstances, and toxic relationships throughout their college years. 

Anxiety can take over your entire day, running plans and obligations you made prior to being triggered. Most college students don’t know they are experiencing anxiety because they know little about it or how to handle it. 

In public relations, the amount of work and time you have to dedicate to strategy briefs, meetings, reports and collaborative work can be very overwhelming. 

Although I am not a licensed doctor and have no degree in psychology, I am a college student, and here are some of my self-help tricks to help with anxiety.

1. Allow yourself to take a step back  

I have experienced the saying, “I bite off more than I can chew,” when it comes to workload. I never want to miss any opportunity for growth in my school and personal life. But there really isn’t enough time in a day to do everything. I know we have all been in a position where we sit down to work on tasks and become completely overwhelmed with what is required from us. I have learned over the years that your mind cannot remember everything. Writing down tasks and their due date can help prevent you from missing deadlines. Planners are a helpful tool in organizing when a task is due. Staying organized with a planner allows you to meet deadlines, takes the stress of forgetting away, and helps prevent getting overloaded with things to remember. 

2. Be in the environment where you feel the safest 

I have always considered “my space” to be the safest. Sometimes if you are in an environment where there are a ton of people or in an unknown area, it can be overwhelming for your mind. Loud noises and chaos can spike one’s heart rate. Being able to go to “your space” to decompress can really help with lowering your anxiety. Whether your space is the TGC office, library, bedroom, kitchen, living room, or car – find a space where you feel comfortable and safe! 

3. Free write your emotions 

Before I found comfort in opening up to people I trusted, I found a lot of comfort in writing down what I feel. Sometimes, we don’t feel comfortable opening up to others, and that is completely okay! Once you begin writing, it can feel like a weight is being lifted off of you. Find something that releases negative emotions and feelings that benefits your mind, whether it is free writing or taking a walk outside. Our minds are very powerful and creative in thoughts. Find something that works for you! 

"You are stronger than what is making you anxious." -Jessica Delgado

4. Talk to a friend or loved one

Find comfort in a friend or loved one when you are experiencing anxiety. I know not everyone feels comfortable or has someone they can go to when they are experiencing anxiety. However, opening up and letting someone know what is going on with you can help. Taking a break to laugh and talk about things like what’s going on with the Kardashians, reality TV, or sports can really help your mind not be in “work mode.”  

5. Leaning on your peers in class 

I know here at TGC, everyone is willing to pick up the slack if help is needed. Having open communication about needing help on a brief or creative project you are working on can help you and your team. Everyone has good and bad days. Relying on your team and letting them know you need to be “saved” can prevent missed deadlines and upset clients. 

Managing anxiety is achievable. Take it day by day by finding what helps you in conquering it! You are loved and you are strong! 

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How To Photograph For An Interview

By Thalia Avila

Great news! You just finished an interview, but now you need to add a photo to complete the story. Snapping a great photograph of a subject can seem intimidating at first, but fear no more. I hope that after reading this blog, your confidence will boost and intimidation will no longer be a factor.

Before you begin the photo session, start out with an email. Remember, email etiquette is important and needs to have a professional tone, clear wording with direct questions. The next step will be to set a date for the interview. After finishing up the interview, make sure to spend five minutes at the end to set a time and location for the photo session. 

If the subject is being photographed outside, the element of time is your best friend! Make sure to schedule the session in the early morning or evening to get the best lighting possible. As the subject is being photographed, make sure to keep the conversation comfortable and flowing. Ask your subject about their hobbies and interests. If their kids are brought up in the conversation and they smile, keep them talking! Observe how your subject reacts when asked how they feel about coming home to their dog or cat later. Always be mindful of the subject of the story. Integrate humor if it is appropriate, and always create a welcoming environment for your subject. 

Be mindful of your subject’s time and schedule. Photo sessions should only last about 30 minutes. Within the 30 minute window, you will want to capture as many different angles and positions possible. Do not hesitate to ask your subject to move to another bench or place in order to get the best landscape in the background or lighting. To wrap things up, make sure to thank them for their time.

Always follow up immediately after your session.  Start to sort through the photos right away to immediately eliminate the bad ones. Narrow it down to 10 photos and then five.  Once you have five great photos, make sure to send them to your subject. Sometimes the subject will pick two or three photos they are stuck with and will let you decide from those. Lightly edit the photo of their choosing if they have any concerns, and then share the final product to confirm.

Lastly, remember photographs are an important part of the story. Getting a great photo of the subject can help the story speak louder. What is an interview without a great photograph?

Overview of key tactics:

  • Email etiquette with professional tone, clear wording, and direct questions
  • Set a date for the interview
  • Lighting is everything
  • Create a comfortable and fun environment
  • Be mindful of their time and schedule
  • Keep it to 30 minutes
  • Play around with different angles and positions
  • Pick 5-10 photos
  • Follow up after the session
  • Narrow it down to five photos
  • Share final product for confirmation
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Tips For Designers: How To Present Creative Work

By Sarko Sok

As designers, we learn to use our way of thinking and visualizing to our advantage, allowing us to create stunning work. We can spend hours on a single project and let our minds flow. It can be easy to become submerged in our work while diving into the creative process. That kind of passion may come to a halt for some of us when it comes to the non-design aspects of our work. This could be the organization of our files or documenting our design process as we go, but in this blog, we are going to be focusing on how to present creative work for your client.

Set your goal and know your audience

Before making a presentation, it is important to define the objective and how you can achieve it for your audience. Once that is determined, the next step is to understand your audience. Learn about their interests and motives so that you can ensure that your presentation is concise and relevant. What you are offering should feel like it is framed specifically for your client.

Tell a story

Storytelling is essential when it comes to presenting your work in any setting, and it becomes a very useful skill in life too. By being able to create a connection between you and your audience, you can spark interest in your audience and keep them engaged. Consider the tone and attitude you would like to achieve when presenting. Find a way to relate to your audience. Some examples could be through humor or shared experiences. You are essentially selling your work and your ideas so you want to sound confident and authentic. This will make your audience appreciate your presentation and trust you know what you are talking about.

Presentation visuals

The aesthetic of your presentation is equally as important as your creative work, since you’ll want to present your work as efficiently and effectively as possible. What better way to do so than by applying your design skills to the aesthetics of your presentation! 

Also, remember the design fundamentals that you apply to your creative work and do the same for your presentation.

 Some tips that help me on an everyday basis:

  • Consider your composition and utilize your negative space
  • Be creative with your text, but do not overdo it
  • Everything should still be readable 
  • Use font hierarchy to highlight important messages and clearly communicated content structure
  • Be selective with your text and take advantage of visual aids to keep the audience focused

Rehearse your presentation

A great way to work out any kinks in your presentations is to practice in advance, to ensure what works for you or what is not necessary to include. Once you familiarize yourself with all aspects of your presentation, you will be able to make the necessary adjustments to finalize everything. The presentation of your work should be treated the same way as your design work. Trial and error, revisions, and process work for design, all contribute to perfecting your work. Practicing your presentation will perfect your pitch to your client.

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3 Things I Learned From Tehama Group Communications

By Benjamin Goldberg

Stepping into an internship that I knew almost nothing about, I took it upon myself to become acclimated with the environment and learn the essentials of becoming a professional Account Executive. At first, it felt as if the stress never ended and the feeling of being uncomfortable in a new setting kept growing. As cliche as it sounds, I was able to slow time down, gather all of my thoughts and emotions, and put everything that I was taught to the test. 

Here are three things I learned from TGC:

Time Management

Heading into my second semester of junior year, soon after being awarded dean’s list for the year prior, I thought I understood everything that needed to be done in order to stay on task. TGC quickly made me realize that the tools under my belt needed some improvement. Weekly tasks including team and client agendas, slide decks, timesheets, reports, and team member evaluations are just the base of what needs to be completed. As an Account Executive, you take on the role of the middleman between your team and your client, which also means constant communication, delegation of tasks, and running professional meetings. To stay on top of all of this, TGC has taught me to prioritize tasks based on timeliness and importance to the client. Once I began to prioritize my assignments and tasks as such, the light at the end of the tunnel began to shine brighter. The work I was producing was more thorough and to the best of my ability, making for a more confident self and client. 

Etiquette

Being from sunny Southern California, I never dressed in anything but shorts and a t-shirt, unless for special occasions. Even in my first couple years of college, with GE classes and online school taking up most of my time during the pandemic, there wasn’t a need to dress up. TGC has helped me realize that dressing for success actually helps one feel more confident, present, and attentive. Not only does it allow me to feel this way, but it also allows for the quality and presentation of my work to be more effective and professional. 

Teamwork

Without my team(s), there is no telling where I would be at this point in the semester. As an Account Executive, the sense of feeling that everything you touch is your responsibility creeps up on you quite often. Stress and anxiety levels run high, resulting in a poor quality of work. It is important to remember that your team members are there to help you relieve that feeling. TGC has implemented the standard of “don’t be afraid to ask for help.” Getting help is nothing to be ashamed of, but something to be proud of. It shows that you care about what you do, that you want to get better at it, and in the end, be able to help someone else who was in your shoes at one point. 

As my time at TGC comes to an end, I take it upon myself to reflect on the experiences I had and the lessons I have learned. Not only will these lessons serve me throughout the rest of my college career at Chico State University, but  also travel with me throughout my career post-grad . Everyone has to start somewhere, and to be frank, TGC was the best place to start. 

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How to Utilize Your Campus Resources

4 tips on how taking advantage of campus resources can accelerate your education

By Hannah Sarwar

Many college students overlook the importance of campus resources while they are available to them. Hundreds of helping hands that are tailored to benefiting students are right at their fingertips. Resources are there to help, and are designed specifically to make their lives easier. This blog will dive into four tips on how utilizing campus resources can accelerate an educational career as a college student. 

1. Exploring Academic Resources 

The possibilities are endless when it comes to the aid of academic resources on campus. From help ranging anywhere from skills workshops to writing centers, there is guaranteed to be a program that directly meets a student’s needs. More often than not, undergraduate school can feel overwhelming, especially with ongoing pressure of transitioning from online to in-person classes after the COVID-19 pandemic. Taking advantage of academic resources is something that can help ease the madness of getting a degree. For example, taking ten minutes out of your day to explore academic resources is a benefit that may surprise you in a good way! 

2. Take Advantage of Advising 

Many of us know the dreaded word “advising” from lugging our backpacks to our high school advisor while looking over future classes. Well guess what, college advising is not only different, but it is extremely helpful. Discussing future goals and pathways can be a large contributor to a student’s success. Whether it be academic, graduation, or even career advising, there is always someone on campus to help with personal needs. This can be extremely helpful for expected graduates to work on resumes and cover letters for future employers. Having a professional set of eyes on your resume is an advantage that will put a student ahead of their competition. 

3. Exploring Mental Health Services 

Self-care can often get overlooked by college students. Between the stress of passing classes, maintaining a social life, and allocating time for yourself, it can become intense. One way to combat this in order to find a balance between academics and personal life is to explore mental health resources that may be available on campus. Many schools acknowledge that students are stressed, and provide various resources that allow them to de-stress or even just talk about it. Some resources that are available on many campuses include free counseling, confidential support services, medical care services, de-stress centers and much more! With a tough transition back to campuses after the pandemic, many campuses are also offering virtual resources that students can access online. Self-care is an extremely important asset to take time for early on in life, especially when there are many resources that can help.

College can be overwhelming. Seeking help and taking advantage of the on campus resources that are available to students is a great way to combat stress and further prepare oneself for the real world.

– Hannah Sarwar

4. Attend Study Workshops

More often than not, various campuses will arrange study groups throughout the year for students in different majors to attend. This not only allows students to be exposed to various academic mindsets, but it allows them to connect with peers while getting adequate help in a subject they may be falling behind in. Study groups allow for student interaction while also helping improve academic performance. Looking into a calendar of upcoming study groups your school is hosting is a great way to kickstart a student’s performance in classes they may be feeling stressed in. 

College can be overwhelming. Seeking help and taking advantage of the on campus resources that are available to students is a great way to combat stress and further prepare oneself for the real world. For whatever reason, many students do not realize the impact that utilizing your resources can have on your academic career. By taking one step ahead and exploring what schools have to offer, one may be surprised with just how many resources they can find!

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How to Tackle Unfamiliar Topics

By Victoria Hernández

In the world of Public Relations clients range from standard practices to niche fields such as government relations. Every business, organization, and public figure partake in PR one way or another. Take advantage of the flourishing field and find a career uniquely suited for your interests.

When working at an agency or job hunting, there may be clients in an uncommon industry. When you find yourself in a situation such as this, take a step back and assess the situation. The following features a guide of what to do when interacting with unfamiliar topics:

Gather what you know

Even if your prior knowledge is extremely limited, it is important to write down any and all information you do know about the topic. By doing this you’re able to get your brain thinking about the matter, while also creating basic points of reference for future information to latch onto.

Take advantage of Google

Although some resources may be unreliable, your primary search engine is a staple when attempting to acquire basic knowledge. Take a look at an online encyclopedia, articles, or industry news sites. By reading a bit about the topic, you are able to become familiar with industry terms and verbiage along with origin points. When obtaining base knowledge, Google can become your best friend.

Don’t be afraid to ask questions

It is acceptable to admit that you don’t know something. Nobody knows everything about everything. It is important to put your ego aside and talk to someone knowledgeable about the topic. Asking an individual questions can create a better learning response for your brain. When actively engaging in a conversation with an individual you are more likely to absorb information and actually understand it. 

Fact-check before publishing

If you are unsure about a fact, make sure to obtain various sources conveying the same information. At times it can be confusing to know whether something is accurate when you do not know much about the topic to begin with.

All in all, it is important to show interest and motivation to learn. Don’t stress yourself out too much in attempting to learn everything about a specific industry. As you grow within your field, you will gain new experiences and knowledge as time passes.

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You’re Graduating! Here Are A Few Tips To Kickstart Your PR Career

By Alexis Harvey

Congratulations! You’re graduating! You have the whole world ahead of you! But you are stressed! 

The months leading up to graduation are some of the most exciting times of your life, but they can seem daunting at the same time. After all of the excitement settles down, reality sets in, and you have some decision-making to do. Where do you go from here?

It can be difficult to choose what type of PR you want to pursue or where you want to go after graduation. Here are a few ways to make these next couple of months leading up to graduation smooth and headache-free: 

Finding your niche

The best thing about PR is that it is such a diverse industry. One of the most difficult decisions public relations students face is deciding what type of PR best suits their abilities. You should think about your personal interests and unique experiences to find your niche.

A niche is a combination of your professional skills, interests, and fields you want to work in. It can be a whole department of the industry or even a specialty, such as content creation in the realm of digital media. 

Begin by asking yourself a couple of questions: 

What are my greatest strengths? Weaknesses?

What do I love to do?

What do my peers say I am best at in the world of PR?

Some PR specialists thrive in content creation while others may excel in writing. It is important to immerse yourself in all departments of public relations during your time in college to better understand your strengths in the industry. 

Deciding what area of PR interests you the most

Along with finding your niche, it is also important to tap into your personal interests to figure out what area of PR you want to work in. As an intern or in an entry-level position it is important to take this time to expose yourself to all aspects of the industry to figure out what areas of focus you enjoy working on. 

You may consider entertainment PR if you have an interest in working in the world of television, fashion, music, or celebrity culture. Your role would be to represent and promote those within the entertainment world. 

Maybe you have an interest in healthcare but don’t want to become a healthcare provider. Healthcare PR would be a great match for you! Healthcare PR reps work with various health organizations, non-profits, pharmaceutical companies, and hospitals. They act as liaisons between these organizations and the mainstream media. 

Technology PR is also a great position for those who enjoy keeping up with the newest technological advancements and gadgets. 

There are an array of PR jobs in different industries so it is important to find the one that is best suited to you.

Remember to keep going and not feel discouraged

This is probably the best advice anyone can receive after graduating from college. Yes, change is quite difficult, especially when it comes to graduating, leaving the place you have called home for the last four years, and deciding what to do next.

After finding your niche and area of expertise it is time to start applying to different jobs in different cities. It can be overwhelming in the beginning but it is important to remember to not feel discouraged. We all know how anxiety-inducing it can be to begin the interview process but it is also such an exciting time. You want to take this time to truly understand what you want out of a career and just because one company turned you down, your dream job may be right around the corner.

As a PR professional you have so many different options, but that is also the beauty of public relations. Being so new to the industry it is the perfect time to try new things. Remember that no matter what path you choose to take, all experience is a valuable experience, so don’t be afraid to begin your journey in public relations. 

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Adobe Illustrator: My 5 Essential Adobe Illustrator Tools


By Miguel Villalobos

Adobe Illustrator is a popular software application that designers and artists use to create different variations of artwork. This program specializes in creating vector graphics and offers many different design tools that are great for creating things such as icons, logos and illustrations. The program can seem overwhelming for people who are just starting out, however, it does get easier over time. Throughout this piece, I will walk you through a few of my favorite tools in Illustrator that have helped me improve my workflow and skills. 

The Blend Tool

The first tool I want to talk about is the Blend Tool. This tool can be found by going to Object > Blend. This tool can help you create unique and interesting blends between multiple objects, and has different settings that allow you to customize your blends as you work. 

Below is an example of using Object > Blend > Make, while using the Smooth Color option. As you can see, it blends the shapes together and creates a gradient.

Here is an example of using the Blend Tool with letters, while changing the options from Smooth Color to Specified Steps. You can clarify how many steps you want between each shape. You can find this by going to Blend > Blend Options.

Smooth Tool

The next tool I want to talk about is the Smooth Tool. The Smooth Tool really lives up to its name. It helps you smooth out paths that may be a little more rough or wonky than you would prefer. It is great for helping sharpen up your attention to detail on different vector shapes. 

In this example, I created a shape with a few rough edges. By selecting the Smooth Tool, and just running it over the anchor points a few times, it will smoothen out the edges for you. 

Type on A Path Tool

The Type on a Path Tool is without a doubt one of my favorite tools in Illustrator. It allows for you to make text write along different paths that aren’t just horizontal or vertical. You can use it for any path that you create, whether it is by using just a plain shape or by creating a path with the Pen Tool.

Here is an example of how the Type on a Path Tool works. You can create a path using any form. For this example, I just used a circle. Using the Type on a Path Tool, you simply click on the path and it will turn your path into a guide for your text. From here, you can manipulate the text and the beginning/end of the path. 

Here is an example of the tool being used on a different path that was created using the Pen Tool. 

The Knife Tool

The next tool I want to focus on is the Knife Tool. The tool is extremely simple, yet extremely effective. It really does exactly what you would expect. It allows you to slice through paths, giving you more precision with your vector shape building. 

As you can see, you can take any vectorized shape, and simply slice through the shape and it will create a new path. You can move or remove the new sliced part of your vector to fast track your process. 

Paintbrush + Brush Library

The Paintbrush Tool is a tool that allows you to hand draw strokes onto your artboard. You can find the Paintbrush Tool on the side panel or by using its shortcut, B on the keyboard. The tool lets you give your projects more of a hands-on aesthetic to them. 

Along with the Paintbrush tool, there is a whole library of different brush strokes you can utilize. You can find the Brush Library by going to Window > Brush Libraries. The Brush Library holds strokes such as watercolor brushes, calligraphic brushes, and even different types of borders that you can expand and vectorize. 

Here is an example of the different types of brush strokes being applied. 

Wrapping up!

Illustrator can be fun and with a little time and effort, it can become easy to use. All the different tools and icons can be intimidating at first, but instead of being afraid, just jump in and play around with them. I mean, what is the worst that can happen?  When you finally learn how to use one, it can feel extremely gratifying. Add that feeling of gratification alongside gaining more overall skills as a designer, and it’s a win-win! Thank you for reading and I hope that you learned something new along the way!

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Daily Habits to Encourage Consistency as a College Student

Five simple daily habits to implement in college to establish a consistent and successful daily routine.

By Natalie Lewandowski

In college, it seems that every day is full of new opportunities, making it challenging to gauge what day-to-day life looks like. The lack of consistency makes maintaining a healthy school, work and social-life schedule extremely difficult. By establishing these five daily habits, your mind and body will find a consistent pace as you conquer your college career. 

1. Establish a Sleep Schedule

There are advantages to establishing a consistent sleep schedule and creating healthy sleep habits. According to Harvard University, “College students who prioritize sleep are likely to see improvement in their academic performance.” By being well rested, you will have the energy to complete your day, remain attentive during lectures and course work, and be less stressed. It is important to remember that most college students need 7-9 hours of sleep each night.

2. Make Time for Daily Movement

It can be easy to stay glued to a computer screen or notebook for hours at a time. Set yourself reminders to get up and get active throughout the day! A simple outdoor walk, guided yoga, or workout class can allow your mind to take a much needed break that will ultimately allow you to perform better! “Regular physical activity can help keep your thinking, learning, and judgment skills sharp as you age. It can also reduce your risk of depression and anxiety and help you sleep better,” noted the CDC.

3. Check-In with Yourself

Each morning take note of what you feel that YOU need that day. A simple mental check-in can diagnose a lot. Whether you feel that you need to make time to talk to a friend, have a self-care moment, or more time allotted in your day for studying. It is crucial to mentally, emotionally and physically check-in with yourself so that you are aware of how you are feeling and how to get help if necessary. Some questions you may ask yourself during this time are:

  • Do I feel overwhelmed with school? 
  • Am I feeling more stressed than usual?
  • What do I have to look forward to this weekend?
  • How have I been sleeping? 
  • What’s my energy level?
  • What has brought me joy recently? Who can I share this with?
  • Who can I lean on for support and encouragement?

By establishing your needs, “it can improve your mood, your energy, your relationships with others, and your productivity,” says Jordan Madison.

4. Clean Your Space

A lot can be accomplished in just 10 short minutes! Grab your phone and set a quick timer each day! This gives you the opportunity to focus on your personal space. Pick up laundry, wipe off your desk, rearrange your books, do whatever you need to free your mind and environment from the added stress of clutter. Having a clean environment can reduce anxiety, encourage organization and promote better time management skills. 

5. Plan Ahead
Before heading off to bed, reflect on what has been accomplished and prepare for the next day. Create a simple to-do list with tasks you need to complete, social engagements and course work along with its due date. By organizing your thoughts the night before, you will be mentally prepared for the next day and more strategic in your approach. Simply writing down a list encourages productivity and keeps a busy student organized.

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Creativity in Five Stages

By Brooke Larsen

Every piece of art, whether it is a portrait drawing or a billboard, goes through a series of phases called the creative process. This structured process can be followed for any type of project that you work on. Every person has their own take on how they express their creativity, so the structure may vary and some steps may look different from individual to individual. The main steps in creating a finished project are preparation, incubation, illumination, evaluation, and verification (How to Improve Creativity).

1. Preparing

Preparing your work of art is defined as coming up with the ideas and researching the given subject (How to Improve Creativity). This can be simply drawing out  sketches, looking at Pinterest pictures, or putting together a mood board to get yourself going in the right direction. This stage of the creative process may take some trial and error, but that is normal. Maybe the first mood board you create does not fit the route your organization wants to take. You can go back to the drawing board and tweak your research. When Graphic Designers are coming up with ideas for a logo or a symbol in the preparation stage, hundreds of sketches are made. You may have fifty variations of the same concept to show to your client.

2. Incubation

The second stage of the creative process is incubation. Incubation is known as the breaks you take from your project and the creative process all together (How to Improve Creativity). This step is actually very important to take because artists tend to work better with a clear look on their work. When I am on hour three of creating a portrait for a client, my vision towards the given image seems to distort and I find myself hating the drawing. That is when incubation is the most important. After taking a break from the work, I am able to come back and see clearly what the piece needs and where I need to go with it.

3. Illumination

The next stage is illumination, also known as the “Eureka” stage (How to Improve Creativity). After taking a break from your work, coming back to it with a fresh mind allows the ideas to flow naturally. I see this stage coming into play when I start to make erase marks on charcoal drawings of animals. Before, the drawing is flat with simple shadows, but once the fur on the animal starts to pop, illumination begins. I find myself obsessed with the piece and I start to get into a rhythm of sorts. Creating the fine lines and textures of the portraits makes the image come to life and all of a sudden, I am in love with the drawing again.

4. Evaluation

The fourth step when creating a work of art is the evaluation stage. This is when your art is nearly finished or your idea is just about solidified (How to Improve Creativity). You take your piece or that idea and weigh it against others (How to Improve Creativity). You may show your work to peers and they can give you a different outlook on the project. When I am nearly done with a portrait, I like to show it to my friends and family and get feedback on what they see. I am then able to take their ideas to make my piece better than it was before.

“You have worked so hard preparing your ideas and getting feedback from your peers, and now you get to show it to the world.”

5. Verification

Last but not least, the verification stage. This is when your work comes to life. You have worked so hard preparing your ideas and getting feedback from your peers, and now you get to show it to the world. Your client is able to see the final product. This process may become tedious, but it all pays off when you receive that check.