Yellow Chair Chats

March 29, 2016

Social Media of 2016 Presidential Candidates

With the 2016 presidential race shaping up to be one of the more interesting political contests in history, it is more important than ever that candidates use their social channels in a smart and strategic way. Here’s a look at the pros and cons of each candidate’s social media. Hillary […]
March 22, 2016

Chico State takes New York City

Many Chico students flocked south to escape the stormy weather this last week for spring break. A few others headed east to similar weather— but greater opportunity. A group of Journalism & Public Relations students traveled to New York City to connect with alumni in hopes of learning not only […]
March 9, 2016

4 Tips on How to Make Your Videos More Dynamic

Add quality to your vacation, sport or school videos by following these easy tips! Video Composition Rule: Establishing, Medium and Close-Up To keep your video interesting and filled with depth, use different shot compositions while filming.   Starting a video with an “establishing shot” or “wide shot” will set the […]
March 4, 2016

How Can Psychology Color Your Brand?

While design is always important to consider aesthetically, the art of color is equally as important. Each color makes the human brain feel a certain way. Using the correct combination of colors will present a more appealing and professional space in any field. Angela Wright, scientist and author of The […]
March 2, 2016

Getting “LinkedIn”

It is that time of year where students are on the job hunt, submitting application after application. Whether it is searching for an internship or trying to land a job after graduation, a great way to find jobs and have employers find you is to have a stellar LinkedIn profile. […]
February 26, 2016

PR Wins of 2015

A common misconception about public relations is that it is only important when a company is in crisis. To the contrary, PR is a versatile tool that organizations can employ whenever they see fit. In no particular order we will take a look at a few notable PR wins of […]