Yellow Chair Chats

April 12, 2016

Misconceptions of Fashion PR

The fashion world is a fast-paced environment, one that is dependent on creating trends that attract and retain the attention of an image-conscious public. Many assume fashion PR is a glamorous gig – you get to work closely with well-known brands, attend the coolest parties and always meet A-list celebrities […]
April 5, 2016
Travel PR infographic

Basics of Travel PR

If you love to travel and love public relations, travel PR may be the industry for you. Travel, tourism and hospitality are some of the most rapidly-growing industries in the United States. Working in the travel sector provides the opportunity to work with a variety of industries and companies— from […]
March 29, 2016

Finding the Right Job for You

It’s not uncommon to find yourself in a job that does not feel like a good fit. Luckily, there are tools out there to assist you when it’s time to start thinking about where you could see yourself thriving in the world of public relations. Visualizing Your Best Skill Sets […]
March 29, 2016

Social Media of 2016 Presidential Candidates

With the 2016 presidential race shaping up to be one of the more interesting political contests in history, it is more important than ever that candidates use their social channels in a smart and strategic way. Here’s a look at the pros and cons of each candidate’s social media. Hillary […]
March 22, 2016

Chico State takes New York City

Many Chico students flocked south to escape the stormy weather this last week for spring break. A few others headed east to similar weather— but greater opportunity. A group of Journalism & Public Relations students traveled to New York City to connect with alumni in hopes of learning not only […]
March 9, 2016

4 Tips on How to Make Your Videos More Dynamic

Add quality to your vacation, sport or school videos by following these easy tips! Video Composition Rule: Establishing, Medium and Close-Up To keep your video interesting and filled with depth, use different shot compositions while filming.   Starting a video with an “establishing shot” or “wide shot” will set the […]