Yellow Chair Chats

January 29, 2018
Someone's hands typing on a silver laptop with a black keyboard on a wooden table with a cell phone, camera and wallet surrounding the laptop

Four Necessary Elements of a Great Website

With technology growing increasingly important in our society, websites have become a big part of marketing. This causes many businesses to just slap something up on the web and hope it works, but there are some techniques to helping your website be more effective. Here are four necessary elements to […]
January 29, 2018
A zoomed in picture of hundreds of coins

Three Steps Employers Can Take to Shrink the Gender Wage Gap in PR

Even though 70.9 percent of public relations professionals are women, women are still getting cheated in the workplace. On average, male PR executives earn $125,000 a year while women make $80,000. The average yearly salary for gender nonconforming individuals and minority women is even lower. Why are women making less? […]
January 29, 2018
Collage of smaller pictures that contain coffee, the back of a woman's blue curled hair photos and the road

Social Media Best Practices

Social media is invaluable to organizations these days. Posting on Instagram and Facebook are ways to reach audiences of all ages. People are frequently visiting social media platforms on their phones and this gives organizations an opportunity to advertise. It is an excellent opportunity for organizations to stay relevant to […]
November 16, 2017
A white background with black words the say "Tender Loving

Building Coffee Connections: Corporate vs. Local Business

It’s hard to imagine getting through a busy weekday morning without a cup (or two) of freshly brewed coffee. Whether it’s made at home, a chain or your local cafe of choice, coffee is one of the most consumed beverages in the U.S., generating $5.18 billion annually. While this industry […]
November 16, 2017
A photo of an assortment of fruit and other food on a plate with a bottled drink to accompany it

Incorporating my passion for food into my future

With graduation six months away, my mind is being pulled in so many different directions of where I could see myself. On one end, I see myself living the glamorous city life in San Francisco. On the other end I see myself moving across the country to North Carolina living […]
November 16, 2017
An open notebook with an empty page with a pencil and glasses on it, there is also a magnifying glass, camera and pottos all laid on a map

The art of self-editing

If you want your editor to love you, turn in clean copy. It is as simple as that. Not only will you win over your editor and they will possibly buy you lunch, but it makes both you and your editor’s lives easier. Think about it. The cleaner the copy […]