Yellow Chair Chats

March 30, 2011

PR for Plato’s Closet

By Kristina Richmann, Head Photographer Sometimes you run before you learn to walk. For the last five and a half years I’ve been practicing public relations and I didn’t even know it.  “How is this possible?” one might ask. I’ve been doing PR for the job I’ve had since I […]
March 30, 2011

For the love of language: can computers understand us?

By Ian Twamley, Account Executive I have always assumed computers would one day take over the world. The combination of an overactive imagination and seeing movies like “The Matrix” and “Terminator” at an inappropriately young age made a future of enslavement to machines seem like a pretty logical idea. It […]
March 30, 2011

Spring Break 2011- New York … Yes, Please!

By Melissa Duralia, Senior Account Executive After spending spring break 2010 traveling from Scotland to Belgium to Switzerland to France, I didn’t think another spring break would ever come close to being as amazing. I think I was wrong. I am thrilled to say that I will be spending spring […]
March 30, 2011

Not too big, not too small

By Nicole Landini, Art Director A lot of people say that Chico may be too small for its own good. That nothing big ever happens here. Most importantly, there doesn’t seem to be any opportunity here. This started to scare me, because I really love this town. I am really […]
March 29, 2011

Social media–use it or lose out

By Emmalee Kremer, Editorial DirectorI could count the number of people in the room on both hands, including the employees. To say the event was a bust would be an understatement. I had been invited to my friend’s show through Facebook, and it was embarrassing how few of the invitees […]
March 29, 2011

Sugar rush: the chronicle of a cupcake addict

By Sarah Kennedy, Business and Alumni Relations Director Some may credit it to my sugar problem, but I just call it good PR. It started a few months ago when I was casually flipping through channels on my TV and I landed on a show–a show all about cupcakes. Chocolate […]